Fundraising Fox

Martin Vetter

Investor

Founding Partner at Carrot Ventures · Senior Vice President at Verdex Capital

Calgary, Alberta, Canada

About

Martin Vetter is Senior Vice President at Verdex Capital, a venture capital firm investing in early-stage companies advancing Canada's food and agricultural sectors. He is also a founding partner of Carrot Ventures, a venture studio focused on commercializing agricultural technologies. With over 20 years of experience in entrepreneurship, strategy, and venture capital, Vetter has been involved in the formation and financing of several AgTech startups.

Experience

  1. Verdex CapitalSVPcurrent2025 — present
  2. Verdex CapitalCEO2023 — 2025Calgary, Alberta, Canada
  3. Verdex CapitalSr. Investment Manager2013 — 2023Calgary, Canada Area
  4. Verdex CapitalInvestment Manager2008 — 2013
  5. Carrot VenturesFounding Partnercurrent2023 — presentCanada
  6. Carrot VenturesCo-Founder & Venture Partner2019 — 2023Calgary, Alberta, Canada
  7. SusterreBoard Chaircurrent2020 — present
  8. Wedge Networks Inc.Board Observercurrent2010 — presentCalgary, Canada Area
  9. Cellar InsightsBoard Chair2023 — 2025Calgary, AB
  10. samdeskBoard Observer2021 — 2024Edmonton, Alberta, Canada
  11. samdeskBoard Member2018 — 2021
  12. samdeskBoard Observer2015 — 2018Edmonton, Canada Area
  13. BlackSquare Inc.Board Observer2016 — 2024Calgary, Canada Area
  14. LeankorBoard Observer2015 — 2024Calgary, Canada Area
  15. eThorBoard Observer2015 — 2020Calgary, Canada Area
  16. iConnectivityBoard Observer2012 — 2020Calgary, Canada Area
  17. Decisive Farming Corp.Board Observer2015 — 2019Calgary, Canada Area
  18. Banff Venture ForumSelection Committee Member2010 — 2019
  19. Business InfusionsBoard Observer2015 — 2018Calgary, Canada Area
  20. LoginRadiusBoard Observer2014 — 2018Calgary, Canada Area

Education

  1. University of CalgaryFoundations for Personal Leadership (Newfield Network, through ContEd)2011 — 2012
  2. CVCA-ICDPrivate Capital Governance Program
  3. University of CalgaryMBA1996 — 2000
  4. Memorial University, Newfoundland and LabradorB.Eng, Electrical1983 — 1988
  5. Institute of Corporate DirectorsEnterprise Risk Management Seminar
  6. Institute of Corporate DevelopmentBoardroom Financials
  7. Institute of Corporate DirectorsHR & Compensation Committee Effectiveness

Skills & more

Entrepreneurship83Product Management63Account Management3Venture Financing10Start-ups87Cross-functional Team Leadership24Marketing Management5Business Planning48Business Development18Business Strategy55Strategic Planning40Product Development16
+12 moreNew Business DevelopmentMarketing StrategyProject ManagementTelecommunicationsStrategic PartnershipsWirelessAnalyticsCorporate FinanceStrategyLeadershipProgram ManagementMobile Devices

From Martin's professional profile.

Colleagues at Carrot Ventures

Danny Way
Venture Partner at Carrot Ventures
Jim Hardin
Vice President at Verdex Capital
Kelly Krahulic
Principal at Carrot Ventures
Nicole McCullough
Investment Manager at Carrot Ventures
Steven Koeckhoven
Investment Manager at Carrot Ventures

Frequently asked questions

Where does Martin Vetter work?
Martin Vetter is Founding Partner at Carrot Ventures.

Founder mafias

University of Calgary mafia15

Also came through, then founded or led a company.

Garrett CampBachelor of Science (BSc)Founded Aero +1Wilson ActonLLBFounded WhipcordAlice ReimerMBAFounded the51Jim HardinBachelor of Science (BSc)Founded CarrotventuresJacques LaPointeMBAFounded AttaboticsJason GrayBAFounded SunFarmer

+ 8 more

Memorial University, Newfoundland and Labrador mafia5

Also came through, then founded or led a company.

Adam KeatingBachelor’s DegreeFounded CoLabMatthew NoseworthyElectrical EngineeringFounded GroundControlNick WarrenUndergraduateFounded GroundControlSuhail ParryBachelor’s Degree (Transferred)Founded LunaBill

Institute of Corporate Directors mafia3

Also came through, then founded or led a company.

Melanie McCreathDirectors Education Program (DEP) & ICD.DFounded Manitoba Métis FederationBarbara DirksPrivate Capital Board Governance CertificateFounded Resilia

Carrot Ventures mafia2

Also came through, then founded or led a company.

Jim HardinFounding PartnerFounded Carrotventures

Cellar Insights mafia2

Also came through, then founded or led a company.

Jim HardinBoard MemberFounded Carrotventures

Same school

Also attended University of Calgary72

Laura BuhlerPartner, Head of Community at Felicis VenturesLeah GosbeeCFO at Version One VenturesRaghu BhaskarInvestment Manager – Sector Specialist Industrial IT and AI at Emerald Technology Ventures AgChris EricksonFounder at Pangaea Ventures Us Inc.Bryan ChowInvestor at Side Door VenturesWilson ActonManaging Partner at Tall Grass Ventures

+ 66 more

Also attended Memorial University, Newfoundland and Labrador18

Ali RahimtulaPartner at Cue BallAmy PollardSenior Investment Associate at InBC Investment Corp.Victor LiResearch Advisor at Firinne CapitalGreg SmythVenture Partner at Pelorus Venture CapitalDean OsmondDirector, Growth and Partnerships, Boundless Business Consulting at Boundless AcceleratorMark GoldbergStartup & Scaleup Leadership at Roseview Global Incubator

+ 12 more

Also attended Institute of Corporate Directors26

David NaultGeneral Partner at Luge CapitalLori EllAdvisor at Tall Grass VenturesGeoff J. CatherwoodPartner at BDC Venture CapitalDale TingleyCo-Managing Partner at Canadian Business Growth FundJohn AdamsPresident and CEO at NGIF CapitalDon DuvalPrincipal at Evok Innovations

+ 20 more

Shared employers

Also worked at Verdex Capital9

Jim HardinVice President at Verdex CapitalMonte WilsonCFO at Verdex CapitalJacques LaPointeMBA, P.Eng. - Founding Partner at Metiquity VenturesLaurie PowersBoard Chair at Verdex CapitalAlf SailerDirector at Verdex CapitalMyles HamiltonDirector at Verdex Capital

+ 3 more

Also worked at Nortel43

Joanne ChenInvestor at Foundation CapitalRichard GrecoVenture Partner at IronGate Capital AdvisorsJiong MaInvestor at Phoenix Venture PartnersScott AronsonOperating Partner at StripesLori EllAdvisor at Tall Grass VenturesAndrew RadinInvestor at Inception Studio Capital

+ 37 more

Also worked at Novatel Wireless3

Santo PolitiInvestor at Spark CapitalDanny WenPartner and Head of Business Development at WingAnthony KoFounder at Graft Concepts