Fundraising Fox

Cellar Insights

Founded 2023 · 13 employees on LinkedIn · 10 known investors

Find your way into Cellar Insights

3 people in our graph share verified history with the Cellar Insights team — schools, employers, funds. One of them is your warm intro.

Martin Vetterunlockedknows Ross Culberson · together at Cellar Insights (overlapped)
×2knows the team · via Cellar Insights

Cellar Insights develops predictive models to help potato growers optimize storage conditions, increasing crop quality and marketable yield while reducing post-harvest losses. The company serves large-scale potato processors and growers facing supply chain pressures and food waste reduction mandates.

AgTechAI & Machine LearningData & InfrastructureFoodTechIoT

Founders & leadership

Cellar Insights was founded in 2023 by Ross Culberson and Terry.

RCRoss Culberson
Ross CulbersoninCo-founderRoss Culberson is a sixth-generation potato farmer who owns growing operations and equipment dealership interests in Eastern Canada. He is co-founder of Cellar Insights, which provides remote monitoring and predictive analytics for potato storage conditions to help growers minimize post-harvest losses.
T
TerryCo-founder

Investors · 10

Accelerate FundCalgary · $250K
Tall Grass VenturesCalgary
UCeed FundsCalgary · $25K – $300K
Verdex CapitalCalgary
Carrot Venturesreported · 2 sourcesCalgary
SVG Ventures | THRIVEreported · 2 sourcesSilicon Valley · $10K – $100K
UCeedreportedCalgary

Also in the syndicate · 3

Accelerate Fund IVleadManitoba First FundUniversity of Alberta Innovation Fund

Funding

SEC filings, press & company announcements

$500K disclosed across 1 of 3 rounds · 2025–2026

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Cellar Insights went on to found or lead other companies.

Martin VetterBoard ChairFounded CarrotventuresJim HardinBoard MemberFounded Carrotventures

In the news

Agtech start-up tackles potato storage losses with sensorsmanitobacooperator.ca · Apr 2026Cellar Insights Secures Further Investment to Scale Storage Solution Across America - Calgary.Techcalgary.tech · Jan 2026Cellar Insights pockets $500,000 investment to help it protect potatoes | BetaKitbetakit.com · Jan 2026SVG Ventures | THRIVE Invests in Cellar Insights to Scale AI-Powered Potato Storage Monitoringglobal-agriculture.com · Jan 2026Cellar Insights Raises Oversubscribed Seed Round To Scale AI-Powered Potato Storage Tech | Potato Grower Magazinepotatogrower.com · Sep 2025Cellar Insights Raises Seed to Save Potatoes - Calgary.Techcalgary.tech · Sep 2025

Frequently asked questions

What does Cellar Insights do?
Cellar Insights develops predictive models to help potato growers optimize storage conditions, increasing crop quality and marketable yield while reducing post-harvest losses. The company serves large-scale potato processors and growers facing supply chain pressures and food waste reduction mandates.
Who founded Cellar Insights?
Cellar Insights was founded by Ross Culberson, Terry in 2023.
Who are Cellar Insights's investors?
Cellar Insights's investors include Accelerate Fund, Tall Grass Ventures, UCeed Funds, Verdex Capital, Carrot Ventures, SVG Ventures | THRIVE, UCeed.
How much funding has Cellar Insights raised?
Cellar Insights has disclosed $500K raised across 1 of its 3 known rounds.