Who founded Cellar Insights?

Cellar Insights was founded by Ross Culberson, Terry in 2023.

Who are Cellar Insights's investors?

Cellar Insights's investors include Accelerate Fund, Tall Grass Ventures, UCeed Funds, Verdex Capital, Carrot Ventures, SVG Ventures | THRIVE, UCeed.

How much funding has Cellar Insights raised?

Cellar Insights has disclosed $500K raised across 1 of its 2 known rounds.

Cellar Insights

Founded 2023 · 13 employees on LinkedIn · 10 known investors

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Cellar Insights develops predictive models to help potato growers optimize storage conditions, increasing crop quality and marketable yield while reducing post-harvest losses. The company serves large-scale potato processors and growers facing supply chain pressures and food waste reduction mandates.

AgTech AI & Machine Learning Data & Infrastructure FoodTech IoT

Founders & leadership

Cellar Insights was founded in 2023 by Ross Culberson and Terry.

Ross Culberson Co-founderRoss Culberson is a sixth-generation potato farmer who owns growing operations and equipment dealership interests in Eastern Canada. He is co-founder of Cellar Insights, which provides remote monitoring and predictive analytics for potato storage conditions to help growers minimize post-harvest losses.

TerryCo-founder

Investors · 10

Accelerate Fundlisted by Accelerate FundCalgary · $250K

How we know: Accelerate Fund's portfolio page · Not right? Tell us

Tall Grass Ventureslisted by Tall Grass VenturesCalgary

How we know: calgary.tech · funding news · Not right? Tell us

UCeed Fundslisted by UCeed FundsCalgary · $25K – $300K

How we know: UCeed Funds's portfolio page · Not right? Tell us

Verdex Capitallisted by Verdex CapitalCalgary

Carrot VenturesreportedCalgary

How we know: potatogrower.com · funding news · Not right? Tell us

SVG Ventures | THRIVEreportedSanta Clara · $10K – $100K

How we know: a partner's Signal profile · global-agriculture.com · funding news · Not right? Tell us

UCeedreportedCalgary

How we know: potatogrower.com · Not right? Tell us

Also in the syndicate · 3

Accelerate Fund IVleadManitoba First FundUniversity of Alberta Innovation Fund

Funding

SEC filings, press & company announcements

$500K disclosed across 1 of 2 rounds · 2025–2026

$500KraisedJan 2026 · 3 sources
Accelerate Fund IV (lead), Carrot Ventures, SVG Ventures | THRIVE, Tall Grass Ventures, UCeed, University of Alberta Innovation Fund
Source ↗
Undisclosed amountseed roundSep 2025 · 2 sources
Accelerate Fund IV (lead), Tall Grass Ventures (lead), Carrot Ventures, Manitoba First Fund, UCeed, University of Alberta Innovation Fund
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Cellar Insights went on to found or lead other companies.

Martin VetterBoard ChairFounded Carrotventures Jim HardinBoard MemberFounded Carrotventures

In the news

Cellar Insights pockets $500,000 investment to help it protect potatoes | BetaKitbetakit.com · Jan 2026

Frequently asked questions

What does Cellar Insights do?: Cellar Insights develops predictive models to help potato growers optimize storage conditions, increasing crop quality and marketable yield while reducing post-harvest losses. The company serves large-scale potato processors and growers facing supply chain pressures and food waste reduction mandates.
Who founded Cellar Insights?: Cellar Insights was founded by Ross Culberson, Terry in 2023.
Who are Cellar Insights's investors?: Cellar Insights's investors include Accelerate Fund, Tall Grass Ventures, UCeed Funds, Verdex Capital, Carrot Ventures, SVG Ventures | THRIVE, UCeed.
How much funding has Cellar Insights raised?: Cellar Insights has disclosed $500K raised across 1 of its 2 known rounds.