About
Built product-led growth from zero at OutSystems and tripled ARR at Softr in a single year.
Experience
- FlosumHead of Product Growthcurrent2026 — presentUnited Kingdom
- ProductLedProduct Growth (Advisory)current2025 — presentCanada
- PenpotHead of Product Growth2024 — 2026Madrid
- Self-employedInterim VP of Product Growth & Advisor2023 — 2024Andorra
- SoftrHead of Product Growth2022 — 2023Andorra
- OutSystemsSenior Director, Product & Growth2019 — 2022Lisbon Area, Portugal
- OutSystemsSenior Director, Product & Ecosystem2016 — 2018
- OutSystemsProduct Manager2013 — 2016Lisbon Area, Portugal
- OutSystemsTechnical Training Manager2009 — 2013Lisbon Area, Portugal
- OutSystemsOutSystems Developer2005 — 2009Lisbon, Portugal
- Siemens S.A.Software Engineer2004 — 2005
- UbicuosSoftware Engineer2001 — 2004
Skills & more
Team ScalingPLG TransformationNo-Code Development PlatformsFunnel OptimizationPLGRetentionPLGRapid Revenue GrowthProduct LeadershipProduct GrowthMonetizationExperimentation
+12 more
Data AnalysisCross-functional Team LeadershipBusiness StrategyAgile MethodologiesSoftware DevelopmentTeam LeadershipManagementTrainingSoftware EngineeringWeb ApplicationsMobile ApplicationsUser ExperienceLanguages English · Portuguese
From Mario's professional profile.
Colleagues at BADideas.fund
Artis Kehris
General Partner at BADideas.fund
Danny Leonard
Investor at BADideas.fund
David Clark
Platform Partner at Tera Ventures
Greg Volm
Investor at BADideas.fund
Jurģis Kalniņš
Community & Brand Lead at BADideas.fund
Martins Pjalkovskis
Investor at BADideas.fund
Raimonds Kulbergs
Investor at BADideas.fund
Ruslan Nazarenko
Investor at BADideas.fund
Frequently asked questions
- Who is Mario Araujo?
- Built product-led growth from zero at OutSystems and tripled ARR at Softr in a single year.
- Where does Mario Araujo work?
- Mario Araujo is at BADideas.fund.
- Where did Mario Araujo go to school?
- Mario Araujo studied at Reforge Growth Series 2019; Nova School of Business and Economics (Effective Leadership and Advanced Negotiation Programs, Business Administration and Management); Universidade do Minho (MsC, Software Engineering).
Same school
Also attended Nova School of Business and Economics166
Giorgio PastariniSenior Associate at P101 VenturesJosephine LuschInvestment Associate at Burda Principal InvestmentsTomek LepkaInvestment Manager at Keen Venture PartnersAlasdair MitchellPortfolio Support at Giant Ventures Global LlpNoah FreyFinance Analyst at Emerald Technology Ventures AgEmin Taha CelikInvestment | Growth Funds at 212
+ 160 more
Also attended Universidade do Minho11
Daniela CoutinhoPrincipal, Cyber at Bright Pixel CapitalDaniela CoutoGeneral Partner at BioGeneration VenturesRenato PortelaBusiness Angel at REDangelsMarco SoaresBusiness Angel at REDangelsFernando VitóriaBusiness Angel at REDangelsTiago FerreiraChief Technology Officer at The Taken Seat
+ 5 more
Shared employers
Also worked at ProductLed2
Also worked at Softr2
Also worked at OutSystems8
Anu BharadwajPresident, Atlassian at Operator CollectiveJoaquim Sérvulo RodriguesManaging Partner at Armilar Venture PartnersJosé Guerreiro de SousaSenior Advisor at Armilar Venture PartnersPaulo RosadoSenior Advisor at Armilar Venture PartnersCarlos Alberto SilvaManaging Partner at 33NPedro FalcãoBusiness Angel at REDangels
+ 2 more
Also worked at Siemens S.A.271
Karim FarisInvestor at GV (Google Ventures)OttoInvestor at InvestinorCeline XiaoInvestor at DN CapitalBala SathiamurthyInvestor at IVP (Institutional Venture Partners)GiselaInvestor at Eudemian VenturesThomas MeierPartner, Head of Resilience in Energy & Resources Investments at Verve Ventures
+ 265 more