/People

Marcelo Franco

Investor

Managing Partner at Verve Capital

São Paulo, Brazil

Writes $20K – $250K checks · typically $100K

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Ask Gabriel Farme to introduce you to Marcelo

You →Gabriel · together at Verve Capital (2021–2026) →Marcelo

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About

Marcelo Franco is a General Partner at Verve Capital, a micro-VC fund investing in early-stage entrepreneurs in Brazil. He founded one of Latin America's largest beauty e-commerce platforms, which was acquired by Sephora/LVMH. With over 20 years of experience in entrepreneurship and technology investing, Franco focuses on supporting founders building companies with impact in Brazil and internationally.

Experience

  1. Verve CapitalGeneral Partnercurrent2020 — presentSão Paulo, Brazil
  2. ZeroDois pela EducaçãoMembro da comunidade ZeroDois Pela Educaçãocurrent2025 — presentBrazil
  3. Malga (YC S21)Investorcurrent2019 — presentBrazil
  4. Rei do PitacoBoard Observer2019 — 2026São Paulo, Brazil
  5. Miami AngelsMember2017 — 2024Miami-Fort Lauderdale Area
  6. Smash Tennis!Angel Investor2015 — 2018New York, United States
  7. GlamourCo-Founder2008 — 2010Greater Rio de Janeiro
  8. Sack's.com / Sephora Brasil E-commerceCo-Founder1999 — 2010Rio de Janeiro, Brazil

Skills & more

E-commerce24Digital Marketing13Entrepreneurship19Start-ups20E-business4SEM6Web Development4Venture Capital6SEO4Advertising6Digital Strategy9Business Strategy3
+4 moreMarketing StrategySearch Engine Marketing (SEM)Google AdwordsManagement

Languages English · Portugues · Spanish

From Marcelo's professional profile.

Investments

Investor

CumbucaFREZZEGonddoHubiiInstaviagemPluggyRei do PitacoTipspace

Per curated public sources.

Colleagues at Verve Capital

Frequently asked questions

Who is Marcelo Franco?
Marcelo Franco is a General Partner at Verve Capital, a micro-VC fund investing in early-stage entrepreneurs in Brazil. He founded one of Latin America's largest beauty e-commerce platforms, which was acquired by Sephora/LVMH. With over 20 years of experience in entrepreneurship and technology investing, Franco focuses on supporting founders building companies with impact in Brazil and internationally.
Where does Marcelo Franco work?
Marcelo Franco is Managing Partner at Verve Capital.
What check size does Marcelo Franco write?
Marcelo Franco typically writes checks of $20K – $250K.
What companies has Marcelo Franco invested in?
Investments tracked here include Cumbuca, FREZZE, Gonddo, Hubii, Instaviagem, Pluggy, Rei do Pitaco, Tipspace.
Where did Marcelo Franco go to school?
Marcelo Franco studied at University of California, Berkeley, Haas School of Business (Venture Capital, Business Administration and Management); Insper Instituto de Ensino e Pesquisa (Financial Planning & Executive Finances, Finance); Ibmec.

Same school

Shared employers