About
Marcelo Canovas is co-founder and COO of Vendah, a platform for entrepreneurs and consumers. He previously co-founded Liv Up, where he led marketing and product development, and founded a software services firm offering CTO and CPO support to startups.
Founder at VendahYC W23
Intro paths
Marcelo went through Y Combinator (Winter 2023) — any YC alum in your network can reach them through the YC community.
Their group partner at YC was Tom Blomfield, General Partner at Y Combinator — the partner who ran Vendah's batch and knows the company first-hand. YC profile ↗
In turn, Marcelo can intro founders to Vendah's investors below.
Vendah's investors · 5
Co-founders at Vendah
Experience
- VendahCo-Founder & COOcurrent2021 — presentSão Paulo, Brazil
- Liv UpCo-founder - Marketing&Product (Growth)2016 — 2020Greater São Paulo Area
- UseBikeCo-Founder2015 — 2016São Paulo, Brazil
- HatchrEntrepreneur2014 — 2016Greater São Paulo Area
- Rocket Internet GmbHInternship - Business Development2013Greater São Paulo Area
- Escola Politécnica da USPUndergraduate Researcher2012 — 2013InovaLab@POLI
Education
- USP - Universidade de São PauloGraduado, Engenharia de Produção2009 — 2013
Skills & more
+12 more
Desenvolvimento de produtosBusiness Model CanvasBlue OceanLean StartupMinimum viable productEntrepreneurshipProject ManagementEngineeringEstratégias de marketingPlanejamento empresarialDesenvolvimento de novos negóciosMarketingLanguages Inglês · Português
- 2018 Fall Growth Series — Reforge
From Marcelo's professional profile.
Founder mafias
Y Combinator mafia8,668
Also came through, then founded or led a company.
+ 8,661 more
USP - Universidade de São Paulo mafia17
Also came through, then founded or led a company.
+ 10 more
Same school
Also attended USP - Universidade de São Paulo100
+ 94 more
Shared employers
Also worked at Vendah3
Also worked at Rocket Internet GmbH148
+ 142 more












