/Companies

Vendah

YC W23

São Paulo, BR · Founded 2021 · 8 employees · Hiring · 17 known investors

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Vendah is a reseller platform for beauty and health products that enables individuals (primarily women) to become resellers of internet-popular brands through an affiliate or direct-sales model. The company operates in Brazil and offers flexible payment terms, profit margins up to 95%, and support services for its reseller network.

Also known as Vendah Holdings Limited

Founders & leadership· Y Combinator alumni (W23)

Vendah was founded in 2021 by Luis Felipe Franco, Marcelo Canovas, Ilana Nasser, and Pedro Pedruzzi.

LFLuis Felipe Franco
Luis Felipe FrancoCo-founder & CEOHe spent over a decade building companies and previously led growth operations at Sallve, a direct-to-consumer beauty brand based in Brazil, and founded an acceleration program for startups at Endeavor Brazil.
MCMarcelo Canovas
Marcelo CanovasCo-Founder & COOHe previously co-founded Liv Up, where he led marketing and product development, and founded a software services firm offering CTO and CPO support to startups.
INIlana Nasser
Ilana NasserCo-founder & Chief Commercial OfficerIlana Nasser studied International Relations and entrepreneurship at USC and worked in agency roles managing large clients. She served as Director of Network Engagement at Endeavor Brazil, overseeing corporate sales and stakeholder relations, before founding Vendah, where she focuses on reseller experience and retention.
PPPedro Pedruzzi
Pedro PedruzziCo-founder & CTOHe has worked as an engineering leader across embedded software, distributed systems, and full-stack development at both startups including BigoClub and large-scale tech companies including Amazon.

Investors · 17

DOMO.VClisted by DOMO.VCSão Paulo

How we know: DOMO.VC's portfolio page · a partner's Signal profile · the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Acacia Venture Capital Partnersreported

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Aidenlair Capitalreported

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Calamecca Investments Ltdreported

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HeirloomreportedBrookhaven

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Power E HoldingsreportedHouston

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Rice CapitalreportedCovina

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Sandhill (ex Stonks)reportedSan Francisco

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Village GlobalreportedCovina · $500K – $3M

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Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Images

Vendah photo

Related companies · 5

Companies working in the same space as Vendah.

Legal entities · 1

corporate structure
Vendah Holdings Limited

In the news

Frequently asked questions

What does Vendah do?
Vendah is a reseller platform for beauty and health products that enables individuals (primarily women) to become resellers of internet-popular brands through an affiliate or direct-sales model. The company operates in Brazil and offers flexible payment terms, profit margins up to 95%, and support services for its reseller network.
Who founded Vendah?
Vendah was founded by Luis Felipe Franco, Marcelo Canovas, Ilana Nasser, Pedro Pedruzzi in 2021.
Who are Vendah's investors?
Vendah's investors include DOMO.VC, MAYA Capital Ventures, MyAsiaVC, Norte Ventures, Pioneer, Y Combinator, Acacia Venture Capital Partners, Aidenlair Capital and 9 more.
Where is Vendah headquartered?
Vendah is headquartered in São Paulo, BR.