Vendah
YC W23São Paulo, BR · Founded 2021 · 8 employees · Hiring · 5 known investors
Vendah is a reseller platform for beauty and health products that enables individuals (primarily women) to become resellers of internet-popular brands through an affiliate or direct-sales model. The company operates in Brazil and offers flexible payment terms, profit margins up to 95%, and support services for its reseller network.
Founders & leadership· Y Combinator alumni (W23)
Vendah was founded in 2021 by Luis Felipe Franco, Marcelo Canovas, Ilana Nasser, and Pedro Pedruzzi.
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Luis Felipe Francoin𝕏Co-founder & CEOHe spent over a decade building companies and previously led growth operations at Sallve, a direct-to-consumer beauty brand based in Brazil, and founded an acceleration program for startups at Endeavor Brazil.
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Marcelo Canovasin𝕏Co-Founder & COOHe previously co-founded Liv Up, where he led marketing and product development, and founded a software services firm offering CTO and CPO support to startups.
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Ilana NasserinCo-founder & Chief Commercial OfficerIlana Nasser studied International Relations and entrepreneurship at USC and worked in agency roles managing large clients. She served as Director of Network Engagement at Endeavor Brazil, overseeing corporate sales and stakeholder relations, before founding Vendah, where she focuses on reseller experience and retention.
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Pedro PedruzziinCo-founder & CTOHe has worked as an engineering leader across embedded software, distributed systems, and full-stack development at both startups including BigoClub and large-scale tech companies including Amazon.
Investors · 5
Funding
SEC filings, press & company announcements- Undisclosed amountseedAug 2023Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
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Frequently asked questions
- What does Vendah do?
- Vendah is a reseller platform for beauty and health products that enables individuals (primarily women) to become resellers of internet-popular brands through an affiliate or direct-sales model. The company operates in Brazil and offers flexible payment terms, profit margins up to 95%, and support services for its reseller network.
- Who founded Vendah?
- Vendah was founded by Luis Felipe Franco, Marcelo Canovas, Ilana Nasser, Pedro Pedruzzi in 2021.
- Who are Vendah's investors?
- Vendah's investors include DOMO.VC, MyAsiaVC, Norte Ventures, Y Combinator, MAYA Capital Ventures.
- Where is Vendah headquartered?
- Vendah is headquartered in São Paulo, BR.