About
Holly Rollo is CEO and Principal at Surge Strategies LLC, where she advises early-stage cybersecurity and AI companies on go-to-market strategy, positioning, and customer acquisition motion. She works with founders and CEOs from pre-seed through Series C to define ideal customer profiles, craft buyer-focused messaging, select appropriate GTM channels, and establish growth metrics, combining enterprise GTM experience with AI-based decision tools. Rollo is an award-winning author and advisor to Ballistic Ventures.
Experience
- Surge Strategies LLCChief Executive Officer, Principalcurrent2020 — present
- Ballistic VenturesLP & Strategic Advisorcurrent2021 — present
- MYOBBoard Member2019 — 2026
- PonduranceStrategic Advisor2020 — 2023
- RiskIQStrategic Advisor2021 — 2022
- UJETAdvisory Board Member2018 — 2020San Francisco, California
- RSA SecurityChief Marketing Officer, SVP Transformation2016 — 2020San Francisco Bay Area
- FortinetChief Marketing Officer2015 — 2016
- FireEye, Inc.Vice President, Corporate Marketing & Global Demand Generation2014 — 2015Milipitas, CA
- SumTotal Systems, LLCChief Marketing Officer & Chief of Product Strategy2012 — 2014(Aquired by Skillsoft)
- SAP SuccessFactorsVice President, Global Demand Generation & WW Field Marketing, Events, Website/Digital Marketing2011 — 2012(Aquired by SAP)
- Cisco SystemsSenior Director, SaaS/SME & Partner Marketing2010 — 2011San Jose, CA
- SAPSenior Director, SaaS & Ecosystem Marketing2007 — 2010Palo Alto, CA
- SAPSenior Director, Solution Marketing2006 — 2007Palo Alto, CA
- Sybase SoftwareSenior Director, Corporate & Strategic Marketing2004 — 2006(Aquired by SAP)
- SymantecDirector, Market & Product Strategy2002 — 2004(Formerly VERITAS)
- SanriseSr. Manager, Strategic Planning2001 — 2002(Aquired by EMC)
- IBM TivoliSr. Manager, Strategic Planning & Corporate Development1998 — 2000Austin, Texas Metropolitan Area
- Young & Rubicam (SicolaMartin)Director, Marketing Strategy & Account Planning1996 — 1998Austin, Texas Metropolitan Area
- Ketchum Communications (Thomas Associates)Communications Manager1993 — 1995Menlo Park, CA
Education
- Santa Clara UniversityBA, Communication and Media Studies1987 — 1991
- Alliance Française BretagneB1, Français2025
Skills & more
Problem SolvingAnalytical SkillsStrategy44Strategic Planning3Leadership8Mentoring4ManagementSecurityInformation Security Management2Cyber Operations2Cyber Threat Hunting (CTH)Network Security
+12 more
Information SecurityNational SecuritySecurity OperationsFinancial ServicesFinancial AccountingAccountingSmall Business Financial ManagementSmall Business ManagementCybersecurityCyber DefenseCyber Threat Intelligence (CTI)Threat DetectionFrom Holly's professional profile.
Colleagues at Ballistic Ventures
Adrian Mallinger
Operations & Administration at Ballistic Ventures
Agnes So
Chief Financial Officer at Ballistic Ventures
Andy Johnson
Investor at Ballistic Ventures
Barmak Meftah
General Partner at Ballistic Ventures
Bonnie Komar
Controller at Ballistic Ventures
Caroline Salas
Investor at Ballistic Ventures
Chris Inglis
Investor at Ballistic Ventures
David Hahn
CISO Operating Partner at Ballistic Ventures
Frequently asked questions
- Where does Holly Rollo work?
- Holly Rollo is at Ballistic Ventures.
Same school
Also attended Santa Clara University142
Viviana FagaGeneral Partner at Felicis VenturesKirsten MelloPartner + Chief Financial Officer at Menlo VenturesRasmus AreskougInvestor at DN CapitalJohn TorreyVenture Partner at Madrona Venture GroupSarah LucasManaging General Partner at Lucas Venture GroupBob GenchiCIO/CISO at Scale Venture Partners
+ 136 more
Shared employers
Also worked at RSA Security16
Geyer JonesFormer Chief Strategy Officer at RSA Security at Scale Venture PartnersDavid WalterFormer Vice President at RSA Archer at Scale Venture PartnersDan RosenPartner at Commerce VenturesJim SimsInvestor at Silicon Valley Data CapitalChris YoungCEO Partner at Ardent VentureMichael GirdleyManaging Director at Geekdom
+ 10 more
Also worked at SAP SuccessFactors13
Andy LeaverOperating Partner at Notion CapitalChad HerrinInvestor at Aspect VenturesThomasGeneral Partner at Acadian Ventures Management, LlcKirsten Allegri WilliamsChief Marketing Officer, Infor at Gaia VenturesLauren DupontSVP of Operations at Collide CapitalAndy CohenSVP of Sales at Bill.com at PICUS CAPITAL
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+ 7 more
Also worked at Cisco Systems329
Peter FentonGeneral Partner at BenchmarkCyan BanisterCo-founder & General Partner at Long Journey VenturesMike VolpiInvestor at Index VenturesAdamAdvisor at Clear VenturesHowardAdvisor at Clear VenturesWendy XiaoPartner at Northzone
+ 323 more
Also worked at SAP157
Quentin ClarkInvestment Team at General CatalystSteve SinghManaging Director at Madrona Venture GroupJohn TorreyVenture Partner at Madrona Venture GroupAnders RanumPartner at Sapphire VenturesRami BranitzkyPartner at Sapphire VenturesAnne GheriniChief Marketing Officer at Sierra Ventures
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