Find your path to Holly
344 people in our graph share verified history with Holly — schools, employers, funds. One of them is your warm intro.
Ken ChenaultunlockedHolly: together at IBM Tivoli (1998–2000)
Holly: together at Ujet
×2Holly: together at SAP
×3Holly: together at Ballistic Ventures
About
Holly Rollo is CEO and Principal at Surge Strategies LLC, where she advises early-stage cybersecurity and AI companies on go-to-market strategy, positioning, and customer acquisition motion. She works with founders and CEOs from pre-seed through Series C to define ideal customer profiles, craft buyer-focused messaging, select appropriate GTM channels, and establish growth metrics, combining enterprise GTM experience with AI-based decision tools. Rollo is an award-winning author and advisor to Ballistic Ventures.
Experience
- Surge Strategies LLCChief Executive Officer, Principalcurrent2020 — present
- Ballistic VenturesLP & Strategic Advisorcurrent2021 — present
- MYOBBoard Member2019 — 2026
- PonduranceStrategic Advisor2020 — 2023
- RiskIQStrategic Advisor2021 — 2022
- UJETAdvisory Board Member2018 — 2020San Francisco, California
- RSA SecurityChief Marketing Officer, SVP Transformation2016 — 2020San Francisco Bay Area
- FortinetChief Marketing Officer2015 — 2016
- FireEye, Inc.Vice President, Corporate Marketing & Global Demand Generation2014 — 2015Milipitas, CA
- SumTotal Systems, LLCChief Marketing Officer & Chief of Product Strategy2012 — 2014(Aquired by Skillsoft)
- SAP SuccessFactorsVice President, Global Demand Generation & WW Field Marketing, Events, Website/Digital Marketing2011 — 2012(Aquired by SAP)
- Cisco SystemsSenior Director, SaaS/SME & Partner Marketing2010 — 2011San Jose, CA
- SAPSenior Director, SaaS & Ecosystem Marketing2007 — 2010Palo Alto, CA
- SAPSenior Director, Solution Marketing2006 — 2007Palo Alto, CA
- Sybase SoftwareSenior Director, Corporate & Strategic Marketing2004 — 2006(Aquired by SAP)
- SymantecDirector, Market & Product Strategy2002 — 2004(Formerly VERITAS)
- SanriseSr. Manager, Strategic Planning2001 — 2002(Aquired by EMC)
- IBM TivoliSr. Manager, Strategic Planning & Corporate Development1998 — 2000Austin, Texas Area
- Young & Rubicam (SicolaMartin)Director, Marketing Strategy & Account Planning1996 — 1998Austin, Texas Area
- Ketchum Communications (Thomas Associates)Communications Manager1993 — 1995Menlo Park, CA
Skills & more
Security2Information Security Management2Cyber Operations2Cyber Threat Hunting (CTH)Network SecurityInformation SecurityNational SecuritySecurity OperationsFinancial ServicesFinancial AccountingAccountingSmall Business Financial Management
+8 more
Small Business ManagementCybersecurityCyber DefenseCyber Threat Intelligence (CTI)Threat DetectionManaged ServicesManaged Detection and Response (MDR)Start-up ConsultingFrom Holly's professional profile.
Colleagues at Ballistic Ventures
Adrian Mallinger
Operations & Administration at Ballistic Ventures
Agnes So
Chief Financial Officer at Ballistic Ventures
Andy Johnson
Investor at Ballistic Ventures
Barmak Meftah
General Partner at Ballistic Ventures
Bonnie Komar
Controller at Ballistic Ventures
Caroline Salas
Investor at Ballistic Ventures
Chris Inglis
Investor at Ballistic Ventures
David Hahn
CISO Operating Partner at Ballistic Ventures
Frequently asked questions
- Who is Holly Rollo?
- Holly Rollo is CEO and Principal at Surge Strategies LLC, where she advises early-stage cybersecurity and AI companies on go-to-market strategy, positioning, and customer acquisition motion. She works with founders and CEOs from pre-seed through Series C to define ideal customer profiles, craft buyer-focused messaging, select appropriate GTM channels, and establish growth metrics, combining enterprise GTM experience with AI-based decision tools. Rollo is an award-winning author and advisor to Ballistic Ventures.
- Where does Holly Rollo work?
- Holly Rollo is at Ballistic Ventures.
- Where did Holly Rollo go to school?
- Holly Rollo studied at Santa Clara University (BA, Communication and Media Studies); Alliance Française Bretagne (B1, Français).
Same school
Also attended Santa Clara University214
Viviana FagaGeneral Partner at Felicis VenturesKirsten MelloPartner + Chief Financial Officer at Menlo VenturesRasmus AreskougInvestor at DN CapitalJohn TorreyVenture Partner at Madrona Venture GroupTim HaleyCo-Founder at Redpoint VenturesSarah LucasManaging General Partner at Lucas Venture Group
+ 208 more
Shared employers
Also worked at RSA Security27
Geyer JonesFormer Chief Strategy Officer at RSA Security at Scale Venture PartnersDan RosenPartner at Commerce VenturesJim SimsInvestor at Silicon Valley Data CapitalChris YoungCEO Partner at Ardent VentureMichael GirdleyManaging Director at GeekdomFergal MullenPartner at Highland Europe
+ 21 more
Also worked at SAP SuccessFactors16
ThomasGeneral Partner at Acadian Ventures Management, LlcKirsten Allegri WilliamsChief Marketing Officer, Infor at Gaia VenturesLauren DupontSVP of Operations at Collide CapitalAndy CohenSVP of Sales at Bill.com at PICUS CAPITALJason GreenFounder and General Partner (Emeritus) at Emergence Capital PartnersRoss FubiniManaging Partner at XYZ Venture Capital
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+ 10 more
Also worked at Cisco Systems534
Peter FentonGeneral Partner at BenchmarkCyan BanisterCo-founder & General Partner at Long Journey VenturesAdamAdvisor at Clear VenturesHowardAdvisor at Clear VenturesWendy XiaoPartner at NorthzoneClay RobbinsForward Deployed Partner at Slow Ventures
+ 528 more
Also worked at SAP268
John TorreyVenture Partner at Madrona Venture GroupAnders RanumPartner at Sapphire VenturesRami BranitzkyPartner at Sapphire VenturesAnne GheriniChief Marketing Officer at Sierra VenturesIlanInvestor at Eudemian VenturesSteve ShafferOperating Partner at Volition Capital
+ 262 more