/People

Ashish Srimal

Founder

Founder at Ratio

San Francisco Bay Area

FoundedRatio

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About

Ashish Srimal is the founder and CEO of Ratio, a quote-to-cash platform offering BNPL solutions for technology companies in AI, SaaS, robotics, and IoT sectors. With over 20 years of experience in SaaS, FinTech, and corporate strategy, he works with recurring revenue businesses to accelerate sales growth and optimize capital deployment. Srimal also serves as an active investor and advisor to SaaS companies on growth strategy, go-to-market, and capitalization matters.

Founder at Ratio

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Co-founders at Ratio

DKDavid Keane
David KeaneFounder & CEO
MBMason Blake
Mason BlakeCo-founder & CTO

Experience

  1. RatioFounder & CEOcurrent2021 — presentSan Mateo County, California, United States
  2. VariousInvestor and Advisorcurrent2013 — presentSan Francisco Bay Area
  3. Experience.comExecutive Board Member2020 — 2021
  4. MedalliaGeneral Manager2018 — 2019San Mateo, CA
  5. SmarterMeFounder and CEO2014 — 2018San Mateo,CA and Pune, India
  6. SAPGM, Customer Experience Solutions / CRM2009 — 2014Palo Alto, CA
  7. SAPGVP - Head of Global Sales & Go-to-Market - CRM (CRO / COO)2009 — 2014
  8. SAPVIce President2009Palo Alto, California
  9. Cast Iron Systems (acquired by IBM)Senior Director - Channel Marketing & Sales2007 — 2009San Francisco Bay Area
  10. SAPDirector, Corporate Strategy & Corporate Development (Industry Solutions Group)2005 — 2007
  11. Hewlett-PackardCorporate Strategy2004

Skills & more

Enterprise SoftwareSoftware as a Service (SaaS)LeadershipGo-to-Market StrategySales ManagementGo-to-market StrategySolution SellingProduct ManagementCustomer Relationship Management (CRM)Business StrategyCorporate DevelopmentProduct Marketing
+12 moreCloud ComputingIntegrationManagement ConsultingE-commerceProgram ManagementStrategyMergers & AcquisitionsConsultingBusiness IntelligenceMarketingProfessional ServicesBranding

Languages Bengali · English · Hindi

From Ashish's professional profile.

Frequently asked questions

Who is Ashish Srimal?
Ashish Srimal is the founder and CEO of Ratio, a quote-to-cash platform offering BNPL solutions for technology companies in AI, SaaS, robotics, and IoT sectors. With over 20 years of experience in SaaS, FinTech, and corporate strategy, he works with recurring revenue businesses to accelerate sales growth and optimize capital deployment. Srimal also serves as an active investor and advisor to SaaS companies on growth strategy, go-to-market, and capitalization matters.
Where does Ashish Srimal work?
Ashish Srimal is Founder of Ratio.
What companies did Ashish Srimal found?
Ashish Srimal founded Ratio.
Where did Ashish Srimal go to school?
Ashish Srimal studied at The University of Chicago Booth School of Business (MBA, Finance); Lawrence University (B.A, Economics and Math-Computer Science).

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