About
Ashish Srimal is the founder and CEO of Ratio, a quote-to-cash platform offering BNPL solutions for technology companies in AI, SaaS, robotics, and IoT sectors. With over 20 years of experience in SaaS, FinTech, and corporate strategy, he works with recurring revenue businesses to accelerate sales growth and optimize capital deployment. Srimal also serves as an active investor and advisor to SaaS companies on growth strategy, go-to-market, and capitalization matters.
Founder at Ratio
Intro paths
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In turn, Ashish can intro founders to Ratio's investors below.
Ratio's investors · 4
Co-founders at Ratio
DK
David KeaneFounder & CEO
MB
Mason BlakeCo-founder & CTO
Experience
- RatioFounder & CEOcurrent2021 — presentSan Mateo County, California, United States
- VariousInvestor and Advisorcurrent2013 — presentSan Francisco Bay Area
- Experience.comExecutive Board Member2020 — 2021
- MedalliaGeneral Manager2018 — 2019San Mateo, CA
- SmarterMeFounder and CEO2014 — 2018San Mateo,CA and Pune, India
- SAPGM, Customer Experience Solutions / CRM2009 — 2014Palo Alto, CA
- SAPGVP - Head of Global Sales & Go-to-Market - CRM (CRO / COO)2009 — 2014
- SAPVIce President2009Palo Alto, California
- Cast Iron Systems (acquired by IBM)Senior Director - Channel Marketing & Sales2007 — 2009San Francisco Bay Area
- SAPDirector, Corporate Strategy & Corporate Development (Industry Solutions Group)2005 — 2007
- Hewlett-PackardCorporate Strategy2004
Skills & more
Enterprise SoftwareSoftware as a Service (SaaS)LeadershipGo-to-Market StrategySales ManagementGo-to-market StrategySolution SellingProduct ManagementCustomer Relationship Management (CRM)Business StrategyCorporate DevelopmentProduct Marketing
+12 more
Cloud ComputingIntegrationManagement ConsultingE-commerceProgram ManagementStrategyMergers & AcquisitionsConsultingBusiness IntelligenceMarketingProfessional ServicesBrandingLanguages Bengali · English · Hindi
From Ashish's professional profile.
Frequently asked questions
- Who is Ashish Srimal?
- Ashish Srimal is the founder and CEO of Ratio, a quote-to-cash platform offering BNPL solutions for technology companies in AI, SaaS, robotics, and IoT sectors. With over 20 years of experience in SaaS, FinTech, and corporate strategy, he works with recurring revenue businesses to accelerate sales growth and optimize capital deployment. Srimal also serves as an active investor and advisor to SaaS companies on growth strategy, go-to-market, and capitalization matters.
- Where does Ashish Srimal work?
- Ashish Srimal is Founder of Ratio.
- What companies did Ashish Srimal found?
- Ashish Srimal founded Ratio.
- Where did Ashish Srimal go to school?
- Ashish Srimal studied at The University of Chicago Booth School of Business (MBA, Finance); Lawrence University (B.A, Economics and Math-Computer Science).
Same school
Also attended The University of Chicago Booth School of Business721
Prashant ShahPartner at Monta Vista CapitalNoorPartner at Clear VenturesTinaInvestments & Portfolio Services Team Member at Clear VenturesKatrin GeyskensExecutive Director at Capricorn Venture PartnersBill PescatelloInvestor at LightbankGlebFounder and Managing Partner at iTech Capital
+ 715 more
Also attended Lawrence University7
Eric HobbyAssociate at Trust VenturesMarkus SpecksPartner, CEO at Aventurine PartnersCory NettlesManaging Director - Generation Growth Capital at Gateway Capital PartnersAlexFounder at YeshIDEmmanuel BuahFounder/CTO at AirfordableGabe WarshawFounder at Baton Media
+ 1 more
Shared employers
Also worked at Ratio1
Also worked at Medallia23
Pat GradyPartner at Sequoia CapitalDan FougereInvestor at Index VenturesBailey DickeyInvestor at Notable CapitalSteve WalskeInvestor at Streamlined VenturesEran SavirFounder & Managing Partner at Savyon VenturesScott AronsonOperating Partner at Stripes
+ 17 more
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