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Ratio
San Mateo, US · Founded 2021 · 48 employees on LinkedIn · 9 known investors
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Ratio converts recurring customer contracts into immediate cash through a true sale model rather than debt financing. The platform serves businesses seeking to improve cash flow and working capital without impacting sales operations.
Also known as Ratio Tech
Founders & leadership
Ratio was founded in 2021 by David Keane, Mason Blake, and Ashish Srimal.
Investors · 9
How we know: the VCSheet dataset · Not right? Tell us
How we know: Cervin's portfolio page · Not right? Tell us
How we know: Evolution VC Partners's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · research · finsmes.com · Not right? Tell us
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$15.8M disclosed across 1 of 3 rounds · 2022–2026
- $15.8MraisedApr 2026 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Ratio operates what it calls a "Closing Motion Platform" for B2B technology vendors, consolidating steps that are typically split across sales, finance, billing and collections teams into a single flow. The product spans four connected stages: a single proposal link that embeds contract terms, payment options and checkout; a buy-now-pay-later (BNPL) payment step; automated renewals; and collections, including follow-ups, disputes and delinquency management tied back to the original proposal terms.
The central mechanism is payment-term flexibility for the buyer combined with upfront cash for the seller: the buyer selects monthly or other installment terms, while the vendor collects the full total contract value at close. Ratio states that it underwrites the buyer and manages billing and collections. The company positions this as an alternative to the common trade-offs vendors face — discounting to force annual prepayment, accepting slow monthly cash, or losing stalled deals — and as a replacement for a patchwork of four to five separate tools. The platform is described as integrating with a customer's existing stack.
Business model
Ratio sits between B2B software and technology vendors and their buyers: buyers pay over time under terms configured at the point of sale, while Ratio pays the vendor the total contract value upfront and takes on underwriting of the buyer plus ongoing billing and collections. Alongside the financing element it provides quote-to-cash software functionality (proposals, renewals, collections), which the sources indicate can substitute for a separate proposal system.
Traction
The company site reports customer-level results including 60%+ revenue uplift for customers such as DearDoc using its embedded BNPL and proposal platform, 30%+ higher win rates in SMB segments, and 100% of total contract value collected upfront. Named individuals providing testimonials include Joe Brown (Founder & CEO), Matt Woodrome (Director of Growth Initiatives), Curtis Bendt (CRO) and Nohtal Partansky (Founder & CEO), with references to B2B technology scale-ups and robotics-as-a-service vendors.
▸Full profile — market position, technology, go-to-market
Market position
Positioned in B2B buy-now-pay-later and quote-to-cash, competing with standalone proposal/CPQ and billing tools as well as other B2B BNPL and deal-financing providers, on the basis of combining both categories in one flow.
Customer testimonials on the company site emphasize financing terms that can be customized to how the vendor sells and how buyers prefer to pay, fast low-friction underwriting covering a range of deal sizes, and bundling quote-to-cash capabilities with B2B BNPL so a separate proposal system is not required.
Technology
A platform combining proposal generation and e-checkout in a single shareable link, embedded BNPL payment options, automated renewal re-evaluation and pricing updates, and collections/dispute workflows. Ratio describes automated buyer underwriting that returns approval decisions in seconds across varying deal sizes, and integrations with customers' existing sales and finance tools.
Go-to-market
Direct sales motion led from the company website with "Book a Demo" and self-start calls to action; the platform is also embedded into customers' own sales and purchasing flows, positioning Ratio at the point of close and in procurement.
B2B technology companies, described on the company site as scale-ups, that sell contracted or recurring offerings and want buyers to pay over time while receiving cash at close. Cited use cases and referenced customers span SMB-focused sales segments, a healthcare-marketing vendor (DearDoc) and robotics-as-a-service providers.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Ratio went on to found or lead other companies.
Related companies · 10
Companies working in the same space as Ratio.
Timeline · 2
launches, deals, and filingsRatio announced a $15.8 million venture financing round and $100 million in lending capacity, with backing from Streamlined Ventures, Cervin Ventures, HoneyStone Ventures, Monte Carlo Capital, Jarvis Investments and Sandhill Angels; proceeds are earmarked for accelerating the product roadmap with AI agents.
$15.8M source ↗
Ratio began rolling out its AI Proposal Agent in beta, generating quotes and payment terms within the sales workflow using pricing, contract, underwriting and buyer-intent signals.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 9
primary sources listed
- Ratioratiotech.com · web
- Ratio Raises $15.8M in Fundingfinsmes.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ratio do?
- Ratio is a B2B closing platform combining proposals, buy-now-pay-later payments, renewals and collections.
- Who founded Ratio?
- Ratio was founded by David Keane, Mason Blake, Ashish Srimal in 2021.
- Who are Ratio's investors?
- Ratio's investors include 8-Bit Capital, Cervin, Evolution VC Partners, Honeystone Ventures, Streamlined Ventures, CERVIN VENTURES, Monte Carlo Capital.
- How much funding has Ratio raised?
- Ratio has disclosed $15.8M raised across 1 of its 3 known rounds.
- Where is Ratio headquartered?
- Ratio is headquartered in San Mateo, US.