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Aaron Larue

Investor

General Partner at Socially Financed

Los Angeles, California

Writes $100K – $250K checks · typically $100K

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You →Gabe · together at Deferred (2024–2026) →Aaron

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About

Aaron, co-founder/operator and former product leader at SoFi, Zillow and Clara Lending, leads an operator network offering ongoing product guidance and built ARTE, a CPA‑passing tax‑research AI.

Invests in

Crypto & Web3FintechHR TechPropTechSaaS

Experience

  1. DeferredCo-Foundercurrent2024 — present
  2. Socially FinancedGeneral Partnercurrent2020 — present
  3. BalanceCo-Founder2021 — 2024
  4. ZillowProduct2020 — 2021
  5. SoFiProduct2018 — 2020San Francisco Bay Area
  6. Clara LendingProduct2016 — 2018San Francisco Bay Area
  7. Whiteboard SolutionsFounder & Managing Director2012 — 2018Los Angeles
  8. Vantium CapitalChief Of Staff2011 — 2012Dallas-Fort Worth Metroplex

Skills & more

Product Strategy7Product Development5Agile Methodologies1Product Design5Product Management5Marketing Strategy4Customer Experience2Social Media23Creative Writing13Blogging12Research3Social Media Marketing2
+12 moreSocial NetworkingDigital MediaData AnalysisMarket ResearchQuantitative ResearchGo-to-market StrategyScrumFinancial ModelingManagementTeam LeadershipAdobe Creative SuiteStorytelling

From Aaron's professional profile.

Investments

Per curated public sources.

Colleagues at Socially Financed

Albert Cheng
Co-Lead at Socially Financed
Stephen Sikes
Co-Lead at Socially Financed
Vinesh Kapil
Investor at Socially Financed

Frequently asked questions

Who is Aaron Larue?
Aaron, co-founder/operator and former product leader at SoFi, Zillow and Clara Lending, leads an operator network offering ongoing product guidance and built ARTE, a CPA‑passing tax‑research AI.
Where does Aaron Larue work?
Aaron Larue is General Partner at Socially Financed.
What does Aaron Larue invest in?
Aaron Larue invests in Crypto & Web3, Fintech, HR Tech, PropTech, SaaS.
What check size does Aaron Larue write?
Aaron Larue typically writes checks of $100K – $250K.
What companies has Aaron Larue invested in?
Investments tracked here include Fynn, Inspectify.
Where did Aaron Larue go to school?
Aaron Larue studied at UC Santa Barbara (Bachelor of Arts (B.A.), Film and Media Studies); Reforge Growth Series.

Founder mafias

Same school

Shared employers