Aaron Larue
InvestorGeneral Partner at Socially Financed
Los Angeles, California
Writes $100K – $250K checks · typically $100K
About
Aaron, co-founder/operator and former product leader at SoFi, Zillow and Clara Lending, leads an operator network offering ongoing product guidance and built ARTE, a CPA‑passing tax‑research AI.
Invests in
Crypto & Web3FintechHR TechPropTechSaaS
Experience
- DeferredCo-Foundercurrent2024 — present
- Socially FinancedGeneral Partnercurrent2020 — present
- BalanceCo-Founder2021 — 2024
- ZillowProduct2020 — 2021
- SoFiProduct2018 — 2020San Francisco Bay Area
- Clara LendingProduct2016 — 2018San Francisco Bay Area
- Whiteboard SolutionsFounder & Managing Director2012 — 2018Los Angeles
- Vantium CapitalChief Of Staff2011 — 2012Dallas-Fort Worth Metroplex
Education
- UC Santa BarbaraBachelor of Arts (B.A.), Film and Media Studies2008 — 2011
- Reforge Growth Series
Skills & more
Product Strategy7Product Development5Agile Methodologies1Product Design5Product Management5Marketing Strategy4Customer Experience2Social Media23Creative Writing13Blogging12Research3Social Media Marketing2
+12 more
Social NetworkingDigital MediaData AnalysisMarket ResearchQuantitative ResearchGo-to-market StrategyScrumFinancial ModelingManagementTeam LeadershipAdobe Creative SuiteStorytellingFrom Aaron's professional profile.
Colleagues at Socially Financed
Frequently asked questions
- Where does Aaron Larue work?
- Aaron Larue is General Partner at Socially Financed.
- What does Aaron Larue invest in?
- Aaron Larue invests in Crypto & Web3, Fintech, HR Tech, PropTech, SaaS.
- What check size does Aaron Larue write?
- Aaron Larue typically writes checks of $100K – $250K.
Same school
Also attended UC Santa Barbara224
Arturo LitvinHead of Global Portfolio Development at Intel CapitalKevin ThauInvestor at Spark CapitalErica DelamareInvestor at DaphniTiffany ChandraVice President, Head of Talent Network at Sapphire VenturesStephanie DuranInvestor at True VenturesLouis BernemanFounding Partner at Osage University Partners
+ 218 more
Shared employers
Also worked at Deferred1
Also worked at Zillow23
Bill GurleyGeneral Partner Emeritus at Benchmark; author of Above the Crowd; BG2 co-hostPaul LevineOperating Partner at Sapphire VenturesKleida MartiroManaging Director at Glasswing VenturesPete FlintInvestor at NFXDoug PerlsonPartner at UNCOMMON DENOMINATORCraig ShermanPartner at Meritech Capital Partners
+ 17 more
Also worked at SoFi43
Paul FieldingFinance & Operations at General CatalystHarrison LieberfarbPartner at Canvas VenturesLogan AllinManaging Partner & Founder at Fin CapitalJeff HinckManaging Director at Rally Ventures Management, LlcGary PelissierHead of Americas + Bank Methods at Asymmetric Capital PartnersMagdalena YesilFounder of Broadway Angels
+ 37 more






















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