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Vice Ventures

Venture capitaloperating company · company profile

New York · Seed–Series A · 1 people tracked

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Investment thesis

Vice Ventures is an early-stage venture fund built around the belief that strong returns can be found in superficially 'bad' or stigmatized industries that many investors avoid. It backs startups across non-traditional verticals such as alcohol, cannabis, energy, nicotine, psychedelics, sex tech and wellness, skill-based betting, sports betting, and emerging substances like MDMA and ketamine, as well as future vice categories yet to emerge. The fund focuses on high-quality brands and overlooked pockets of market opportunity, aiming to conquer stigmas while pursuing superior financial performance.

Source: firm website, verified Aug 3, 2026.

Stage
Seed–Series A
HQ
New York, New York, US
Leads rounds
Follows
Instruments
Equity
Founded
2018
AUM
$50M
Tracked investments
6

Team · 1 people

from the firm's website

What they invest in

from 4 of 6 portfolio companies

AI & Machine Learning ×2Biotech ×2Consumer ×2Gaming ×2Creator Economy ×1Digital Health ×1E-commerce ×1FoodTech ×1

HQs:United States×5

Investments · 6 tracked

founders shown can be your intro path

By year:2024 · 12022 · 32020 · 15 dated

Esportudoesportudo.comin𝕏Feb 2022

Esportudo is a Boston-based sports media company focused on Latino audiences.

AI & Machine LearningGamingBoston, US

Co-investorsTechstarsGaingels

Lucy Goods, Inclucy.co𝕏Series A · Feb 2020 · $10M

Lucy manufactures tobacco-free nicotine pouches in various flavors and strengths designed for consumer use.

BiotechConsumerE-commerceFoodTechLos Angeles, US

John Coogan(Founder)inSamy Hamdouche(Founder)inDavid Renteln(Founder)inAlan Li(Business Development)

PartnerCatharine Dockery· solo GP

Co-investorsBailey Venture PartnersGreycroftRefactor CapitalRRE VenturesY CombinatorBoxGroup+4 more

Players' Loungeplayerslounge.com𝕏Seed · Jul 2022 · $10.5M

Players' Lounge is a wagering platform where gamers play money matches, tournaments, and challenges against others for cash prizes.

ConsumerCreator EconomyGamingMarketplacesSports TechNew York City, US

Zach Dixon(Founder)inAustin Woolridge(Founder)inDan Delaney(Founder)inDuncan Lewis(CTO)Deva Kandpal(Vice President of Product)

BoardPierre Planche(Director)in

Co-investorsAlleyCorpCanaan PartnersComcast VenturesCourtside VenturesDorm RoomEvolution VC Partners+21 more

Qnoviaqnovia.com

Qnovia develops a portable, pre-filled vibrating mesh nebulizer (RespiRx) that delivers nicotine via ultrasonic nebulization without combustion, paired with a cloud-connected AI platform (Neblit) providing real-time behavioral support for smoking cessation.

AI & Machine LearningBiotechDigital HealthMedical DevicesRichmond, US

Mario Danek(Founder)inBrian Quigley(Executive Officer, Director)

BoardSean Fahey(Director)Brian Riano(Director)Gregg Smith(Director)in

Co-investorsEvolution VC PartnersBlue Ledge Capital

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Black BuffaloPlayGreen

Frequently asked questions

How many investments has Vice Ventures made?
Vice Ventures has 6 tracked investments.
What stage does Vice Ventures invest at?
Vice Ventures invests at the Seed, Series A stages.
What sectors does Vice Ventures focus on?
Vice Ventures focuses on Consumer, Sector Agnostic, Wellness & Fitness.
Where is Vice Ventures located?
Vice Ventures is headquartered in New York, US.
Does Vice Ventures lead rounds?
Vice Ventures typically participates in rounds rather than leading them.

Media · Podcasts & interviews

featuring the team

E984 Vice Ventures Catharine Dockery is investing $25M in vices: weed, sextech, gambling, alcohol

This Week in Startups · Catharine Dockery

CANNABIS VICE VENTURES | CATHARINE DOCKERY [Investing in Cannabis]

Let's Be Blunt with Montel · Catharine Dockery

Vice Ventures' Catharine Dockery Isn't Afraid To Invest In The Unconventional | Forbes

Forbes · Catharine Dockery

How I Raised My First Dollar with Catharine Dockery | Vice Ventures

BAM · Catharine Dockery

Images

Vice Ventures photo

Co-investors · 2

UpHonest Capital

UpHonest Capital is a Silicon Valley-based investment firm founded in 2017 that supports cross-border entrepreneurship and investment between China and the United States, and runs media, scout, and incubation programs.

Both backed · 1
$50K – $1M
Listen Ventures

Listen Ventures is a consumer-focused venture capital firm founded in 2010 that partners with founders to build disruptive brands amid shifts in consumer behavior.

Both backed · 1
$1M – $10M

Firms observed investing alongside Vice Ventures, from public investor directories. Shared companies are the overlap with Vice Ventures's recorded portfolio.

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