Vice Ventures
Venture capitalNew York · Pre-Seed–Series A · 1 people tracked
Investment thesis
Vice Ventures is an early-stage venture fund built around the belief that strong returns can be found in superficially 'bad' or stigmatized industries that many investors avoid. It backs startups across non-traditional verticals such as alcohol, cannabis, energy, nicotine, psychedelics, sex tech and wellness, skill-based betting, sports betting, and emerging substances like MDMA and ketamine, as well as future vice categories yet to emerge. The fund focuses on high-quality brands and overlooked pockets of market opportunity, aiming to conquer stigmas while pursuing superior financial performance.
Source: firm website, verified Aug 3, 2026.
Team · 1 people
from the firm's websiteWhat they invest in
from 1 of 1 portfolio companiesBiotech ×1Consumer ×1E-commerce ×1FoodTech ×1
HQs:United States×1
Investments · 1 tracked
founders shown can be your intro pathLucy manufactures tobacco-free nicotine pouches in various flavors and strengths designed for consumer use.
BiotechConsumerE-commerceFoodTechLos Angeles, US
John Coogan(Founder)inSamy Hamdouche(Founder)inDavid Renteln(Founder)in
PartnerCatharine Dockery· solo GP
Frequently asked questions
- What stage does Vice Ventures invest at?
- Vice Ventures invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Vice Ventures focus on?
- Vice Ventures focuses on Consumer, Sector Agnostic, Wellness & Fitness.
- Where is Vice Ventures located?
- Vice Ventures is headquartered in New York, US.
- Does Vice Ventures lead rounds?
- Vice Ventures typically participates in rounds rather than leading them.
Media · Podcasts & interviews
featuring the teamE984 Vice Ventures Catharine Dockery is investing $25M in vices: weed, sextech, gambling, alcohol
This Week in Startups · Catharine Dockery
CANNABIS VICE VENTURES | CATHARINE DOCKERY [Investing in Cannabis]
Let's Be Blunt with Montel · Catharine Dockery
Vice Ventures' Catharine Dockery Isn't Afraid To Invest In The Unconventional | Forbes
Forbes · Catharine Dockery
How I Raised My First Dollar with Catharine Dockery | Vice Ventures
BAM · Catharine Dockery
Images
Co-investors · 2
UpHonest Capital is a Silicon Valley-based investment firm founded in 2017 that supports cross-border entrepreneurship and investment between China and the United States, and runs media, scout, and incubation programs.
Listen Ventures is a consumer-focused venture capital firm founded in 2010 that partners with founders to build disruptive brands amid shifts in consumer behavior.
Firms observed investing alongside Vice Ventures, from public investor directories. Shared companies are the overlap with Vice Ventures's recorded portfolio.
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