Esportudo

Esportudo is a sports media and entertainment company founded in 2017 and headquartered in Boston, Massachusetts. It creates and curates coverage of teams, players and leagues for Portuguese- and Spanish-speaking sports fans, distributing it through its own apps (iOS and Android), websites, newsletters, podcasts and social channels including YouTube, Twitter, TikTok, Instagram and Facebook. The company positions itself as an entertainment brand for younger fans and describes a mission of representing Brazilian culture and building an inclusive team environment.

The product combines original content with an AI-powered curation platform. Users select favorite teams, leagues and players and receive a personalized stream that pulls together articles, tweets, Instagram posts, YouTube videos and podcasts, aggregating roughly 300,000 pieces of content per day across more than 170 categories. Management has described the approach as bringing the model popularized in English-language digital sports media to a Latino audience that is underserved by traditional TV, radio and print. The company has also discussed extending into fan-engagement commerce, including easier ticket and merchandise purchasing and a marketplace for ticket vendors and holders.

The business began as an aggregator and later shifted emphasis toward original content after finding it drove more traffic, building a network of more than 100 content creators producing video, audio and text. A business-data profile lists the company in the technology, information and media sector with a modern web stack including Next.js, Node.js, Amazon Web Services, HubSpot, Google AdSense and Google Workspace.

Founding story

Co-founder and CEO Marcos Araujo grew up near Boston (Marlborough, Massachusetts) as the son of Brazilian immigrants and became a soccer and NBA fan. He observed a gap between the personalized, data-driven, interactive products available to American fans and the far more limited experience available to Latino fans, and set out to build an equivalent for Portuguese- and Spanish-speaking audiences. He began with a blog while studying at UMass Amherst, later worked at Goji.com and HubSpot, and continued writing and building a content team while still employed there. Co-founder Gabriella (Gabi) Silva, his cousin and a Northeastern graduate who had worked in marketing at Staples, runs the technology and operations side. Both founders are first-generation Brazilian Americans based in Boston.

Business model

Esportudo operates an ad- and sponsorship-supported digital media business. The consumer product is free, with management noting a possible premium model in the future while the current focus is user acquisition. Revenue comes from working with brands, including creating branded content paid for by sponsors, alongside advertising technology such as Google AdSense. The company has also described plans around fan-engagement commerce, including ticket and merchandise facilitation and a ticket marketplace.

Advertising, brand sponsorships and branded content created for brands; the consumer app and site are free to users, with a possible future premium tier. A business-data provider estimates annual revenue in the $1M-$10M range as of August 2026.

Traction

The company reported about 170 million monthly social impressions in September 2021 and more than 300 million monthly views across apps and social accounts by February 2022. Earlier figures cited roughly 20 million people reached per month with 50,000-100,000 daily users, average time on site of about six minutes and a 6% bounce rate. Management stated a target of 3-4 million monthly active users. A business-data profile lists approximately 17 employees as of August 2026.

Latest developments

The most recent disclosed financing is the $1.6 million seed round led by Vice Ventures announced in February 2022, which brought total funding above $2.3 million. A business-data profile dated August 2026 lists roughly 17 employees, estimated annual revenue of $1M-$10M and describes continued growth as a content-creator ecosystem in Brazil.