/Investor DB

Software Holdings Pty

Family office

Wollongong · Seed · 3 people tracked

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Investment thesis

Software Holdings is a family office focused on independent, bootstrapped and profitable software companies. It backs businesses that aim to raise once, reach profitability, and grow sustainably over the long term. The firm positions itself as a long-term holder, reinvesting dividends back into the growth of its portfolio companies rather than seeking quick exits. Drawing on more than 50 years of advisory experience in the IT&T industry and 30 years of software investing, it emphasizes sustainable scale-up and community impact, participating in Pledge 1% and committing at least 1% of profit to community causes.

Source: firm website, verified Oct 2, 2026.

Stage
Seed
HQ
Wollongong, AU
Instruments
Equity
Founded
1973
Tracked investments
26

Team · 3 people

from the firm's website

What they invest in

from 14 of 26 portfolio companies

SaaS ×11Enterprise Software ×7Fintech ×6Developer Tools ×3Future of Work ×2Marketing Tech ×2AI & Machine Learning ×1Cloud Computing ×1

HQs:Australia×6United States×4

Who they back

founder profiles across 6 portfolio companies

Accelerator rootsportfolio companies that came through a program

Y Combinator ×2

Investments · 26 tracked

founders shown can be your intro path
ActivePortactiveport.com.au

Activeport is an Australian software company providing on-premise overlay software that lets network providers and data centres launch their own white-label Network-as-a-Service (NaaS) orchestration platform.

Cloud ComputingEnterprise SoftwareSaaS

Adoraadora.soin𝕏

Adora provides product teams with real-time visibility into user experience through a visual analytics platform.

Developer ToolsSaaSSurry Hills, AU

Omar(Co-founder)inNathan Scully(Founder)inOmar Salem(Founder)

Co-investorsBlackbird VenturesDesigner FundGaruda VenturesAngel AcademeSkip Capital

Auditcoverauditcover.comin

AuditCover is a platform for accounting firms to offer and manage tax audit insurance for their clients, automating onboarding, renewals, quoting, and claims.

FintechInsurTechSaaS

Co-investorsFlying Fox VenturesInsurtech Gateway Fund

Blayzeblayze.io

Blayze is an online coaching platform that connects users 1:1 with expert coaches for on-demand video analysis, live lessons, and custom training plans.

EdTechMarketplacesSports Tech

Cakecakeequity.comin𝕏

Cake Equity offers a platform for investors to manage their portfolios, combining investment tracking, contract and document management, and stakeholder communications.

Enterprise SoftwareFintechSaaSVenice, US

Kim Hansen(Founder)inJason Atkins(Founder)in

Co-investorsAfterWork VenturesPipeline CapitalQIC VenturesScale InvestorsTORUSGradient Ventures+4 more

Easy Agileeasyagile.com

Easy Agile builds apps that run inside Jira to support agile product teams with planning, backlog refinement, dependency mapping, PI planning, and retrospectives.

Developer ToolsFuture of WorkSaaS

Finlertfinlert.com

Finlert builds integrations that connect existing business tools, with a focus on Xero, to improve data visibility and accuracy across a business.

FintechSaaS

Firstbase.iofirstbase.ioin𝕏

Firstbase builds an all-in-one business operations platform that automates back office tasks for founders globally, including company incorporation, management, and growth services.

Enterprise SoftwareSaaSNew York City, US

Mark Milastsivy(Founder)inCarson Drake(Vice President of Sales \u0026 BD)Danny Chu(COO)Cam Mason(Vice President of Product)Carlos Jimenez(Vice President of Sales \u0026 Business Development)Pedro Masid(Head of Design)

Co-investorsAmino CapitalQuest VenturesStartersHubUtopian VenturesY CombinatorAndreessen Horowitz+1 more

Goterragoterra.au

Converts food waste into protein and fertiliser using insect technology for blue-chip customers.

Olympia Yarger(Founder)in

Co-investorsFlying Fox VenturesOnMarketRampersand

Great Questiongreatquestion.coin𝕏Seed

Great Question is a UX research platform that combines participant recruitment, study management, mixed-method research capabilities, and AI-powered analysis in a single system.

Developer ToolsEnterprise SoftwareMarketing TechSaaSSan Francisco, US

Ned Dwyer(CEO)inPJ Murray(Founder)inArthur Nisnevich(Engineering)Thereasa Roy(Head of Product Marketing)Allana Rubi(Executive Assistant)Harri Thomas(Growth)

Co-investorsFundersClubImmeasurableInovia CapitalNOMO VenturesTwenty Two VenturesY Combinator+18 more

Scendarscendar.com

Scendar provides accounting, tax, and business advisory services aimed at startups, founders, and funders across different growth stages.

Fintech

Second Quartersecondquarter.vc

SecondQuarter is an investment manager that provides secondary-market liquidity to founders, employees, and early investors of growth-stage technology companies.

FintechSydney, AU

Storylanestorylane.ioin𝕏

Storylane is a demo automation platform that helps sales and marketing teams build interactive product demos and conversational AI agents across websites, campaigns, and sales calls to qualify and convert buyers throughout the sales cycle.

Enterprise SoftwareMarketing TechSaaSSales TechSan Francisco, US

Akash Bansal(Founder)inNalin Senthamil(Founder)inHarshvardhan Mishra(Office)Luka Kankaras(Product)Ranjitha Sridhar(People Ops)Storylane Jobs(Jobs Group)

Co-investorsAltaIR CapitalY Combinator

Tabilitytability.ioin𝕏Apr 2020

Tability is a seed-funded startup, founded by former Atlassian employees, that helps teams set and track clear goals to focus on outcomes rather than time spent working.

AI & Machine LearningEnterprise SoftwareFuture of WorkSaaSSmiths Lake Nsw, AU

Sten Pittet(Executive Officer, Director)in

Co-investorsSkalataJelix Ventures

Tractor Venturestractorventures.comin

Tractor Ventures is a debt financing firm that provides non-dilutive capital to Australian and New Zealand B2B and SaaS companies with $600k+ ARR, designed to fund sales hiring, product development, and growth metrics without requiring equity or accepting flat rounds.

E-commerceEnterprise SoftwareFintechSaaSAustralia, AU

Co-investorsHoku GroupLaunchVic BasecampLUXEM VenturesScale Investors

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

AiderBoozeBudCalm Company FundFTU SupportGood ThnxHatcher+IgnitionQuik in-SureSearchTilda CommunicationsTranslucent

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Software Holdings Pty made?
Software Holdings Pty has 26 tracked investments.
What stage does Software Holdings Pty invest at?
Software Holdings Pty invests at the Seed stage.
What sectors does Software Holdings Pty focus on?
Software Holdings Pty focuses on Enterprise Software, SaaS.
Where is Software Holdings Pty located?
Software Holdings Pty is headquartered in Wollongong, AU.
Who does Software Holdings Pty co-invest with?
Software Holdings Pty most often shares deals with Flying Fox Ventures, Scale Investors, Y Combinator, among 24 tracked co-investors.

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