Software Holdings Pty
Family officeWollongong · Seed · 3 people tracked
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Investment thesis
Software Holdings is a family office focused on independent, bootstrapped and profitable software companies. It backs businesses that aim to raise once, reach profitability, and grow sustainably over the long term. The firm positions itself as a long-term holder, reinvesting dividends back into the growth of its portfolio companies rather than seeking quick exits. Drawing on more than 50 years of advisory experience in the IT&T industry and 30 years of software investing, it emphasizes sustainable scale-up and community impact, participating in Pledge 1% and committing at least 1% of profit to community causes.
Source: firm website, verified Oct 2, 2026.
Team · 3 people
from the firm's websiteWhat they invest in
from 8 of 26 portfolio companiesSaaS ×8Enterprise Software ×6Fintech ×3Developer Tools ×2Marketing Tech ×2AI & Machine Learning ×1E-commerce ×1Future of Work ×1
HQs:Australia×4United States×4
Investments · 26 tracked
founders shown can be your intro pathAdora provides product teams with real-time visibility into user experience through a visual analytics platform.
Developer ToolsSaaSSurry Hills, AU
Omar(Co-founder)inNathan(Co-founder)inNathan Scully(Founder)inOmar Salem(Founder)in
Co-investorsBlackbird FoundryBlackbird VenturesDesigner FundGaruda VenturesSkip Capital
AuditCover is a platform for accounting firms to offer and manage tax audit insurance for their clients, automating onboarding, renewals, quoting, and claims.
FintechInsurTechSaaS
Co-investorsFlying Fox VenturesInsurtech Gateway Fund
Cake Equity offers a platform for investors to manage their portfolios, combining investment tracking, contract and document management, and stakeholder communications.
Enterprise SoftwareFintechSaaSVenice, US
Kim Hansen(Co-founder & CEO)inJason Atkins(Co-founder & President)in
Co-investorsAfterWork VenturesPipeline CapitalQIC VenturesScale InvestorsTORUSGradient Ventures+4 more
Firstbase builds an all-in-one business operations platform that automates back office tasks for founders globally, including company incorporation, management, and growth services.
Enterprise SoftwareSaaSNew York City, US
Mark Milastsivy(Founder)in
Co-investorsAmino CapitalQuest VenturesStartersHubUtopian VenturesY CombinatorAndreessen Horowitz+1 more
Converts food waste into protein and fertiliser using insect technology for blue-chip customers.
Olympia Yarger(Founder)in
Co-investorsFlying Fox VenturesOnMarketRampersand
Great Question is a UX research platform that combines participant recruitment, study management, mixed-method research capabilities, and AI-powered analysis in a single system.
Developer ToolsEnterprise SoftwareMarketing TechSaaSSan Francisco, US
Ned Dwyer(Founder / CEO)inPJ Murray(Founder)in
Co-investorsFundersClubImmeasurableInovia CapitalNOMO VenturesY CombinatorAmplify.LA+18 more
Storylane is a demo automation platform that helps sales and marketing teams build interactive product demos and conversational AI agents across websites, campaigns, and sales calls to qualify and convert buyers throughout the sales cycle.
Enterprise SoftwareMarketing TechSaaSSales TechSan Francisco, US
Akash Bansal(Founder)inNalin Senthamil(Founder)in
Co-investorsAltaIR CapitalY Combinator
Tability is a seed-funded startup, founded by former Atlassian employees, that helps teams set and track clear goals to focus on outcomes rather than time spent working.
AI & Machine LearningEnterprise SoftwareFuture of WorkSaaSSmiths Lake Nsw, AU
Sten Pittet(Executive Officer, Director)in
Co-investorsSkalataJelix Ventures
Tractor Ventures is a debt financing firm that provides non-dilutive capital to Australian and New Zealand B2B and SaaS companies with $600k+ ARR, designed to fund sales hiring, product development, and growth metrics without requiring equity or accepting flat rounds.
E-commerceEnterprise SoftwareFintechSaaSAustralia, AU
Co-investorsHoku GroupLaunchVic BasecampLUXEM VenturesScale Investors
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AiderBoozeBudCalm Company FundFTU SupportQuik in-SureSearchTilda Communications
Portfolio news
latest coverage across their companiesAdora · thesaasnews.com · Feb 13, 2026
Storylane · leadsontrees.com · May 28, 2025
Frequently asked questions
- How many investments has Software Holdings Pty made?
- Software Holdings Pty has 26 tracked investments.
- What stage does Software Holdings Pty invest at?
- Software Holdings Pty invests at the Seed stage.
- What sectors does Software Holdings Pty focus on?
- Software Holdings Pty focuses on Enterprise Software, SaaS.
- Where is Software Holdings Pty located?
- Software Holdings Pty is headquartered in Wollongong, AU.




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