Adora
Surry Hills, AU · Founded 2023 · 17 employees on LinkedIn · 5 known investors
Adora provides product teams with real-time visibility into user experience through a visual analytics platform. The company helps teams at scale—including Canva, Notion, and Linktree—understand and improve their product journeys.
Founders & leadership
Adora was founded in 2023 by Omar, Nathan, Nathan Scully, and Omar Salem.
Investors · 5
Blackbird VenturesSydney · $149K – $60M
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Designer FundSan Francisco · $100K – $1M
Garuda VenturesSan Francisco · $500K – $1.5M
Skip Capitalreported · 2 sourcesSydney
Also in the syndicate · 1
Co Ventures
Funding
SEC filings, press & company announcements$7M disclosed across 1 round · 2026
- $7MSeedFeb 2026 · 3 sources
Blackbird Ventures (lead), Co Ventures, Designer Fund, Garuda Ventures, Skip Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Adora do?
- Adora provides product teams with real-time visibility into user experience through a visual analytics platform. The company helps teams at scale—including Canva, Notion, and Linktree—understand and improve their product journeys.
- Who founded Adora?
- Adora was founded by Omar, Nathan, Nathan Scully, Omar Salem in 2023.
- Who are Adora's investors?
- Adora's investors include Blackbird Ventures, Designer Fund, Garuda Ventures, Skip Capital.
- How much funding has Adora raised?
- Adora has disclosed $7M raised across 1 round.
- Where is Adora headquartered?
- Adora is headquartered in Surry Hills, AU.