Adora was founded by Omar, Nathan Scully in 2023.

Who are Adora's investors?

Adora's investors include Blackbird Ventures, Designer Fund, Garuda Ventures, Software Holdings Pty, Angel Academe, Skip Capital.

How much funding has Adora raised?

Adora has disclosed $7M raised across 1 round.

Where is Adora headquartered?

Adora is headquartered in Surry Hills, AU.

Adora

Surry Hills, AU · Founded 2023 · 17 employees on LinkedIn · 7 known investors

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Adora provides product teams with real-time visibility into user experience through a visual analytics platform. The company helps teams at scale—including Canva, Notion, and Linktree—understand and improve their product journeys.

Developer Tools SaaS

Founders & leadership

Adora was founded in 2023 by Omar and Nathan Scully.

OmarCo-founder

Nathan Scully Co-FounderNathan Scully has worked across telecommunications, banking, retail, and marketplace companies in roles spanning software development, architecture, consulting, and management, with expertise in high-performance, data-intensive systems.

Omar SalemFounder

Investors · 7

Blackbird Ventureslisted by Blackbird VenturesSydney · $149K – $60M

How we know: Blackbird Ventures's portfolio page · a partner's Signal profile · funding news · startupdaily.net · open dataset · 5k.vc investor directory · Not right? Tell us

Designer Fundlisted by Designer FundSan Francisco · $100K – $1M

How we know: Designer Fund's portfolio page · funding news · startupdaily.net · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Garuda Ventureslisted by Garuda VenturesSan Francisco · $500K – $1.5M

How we know: Garuda Ventures's portfolio page · funding news · startupdaily.net · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Software Holdings Ptylisted by Software Holdings PtyWollongong

How we know: Software Holdings Pty's portfolio page · Not right? Tell us

Angel AcademereportedLondon · $11K – $385K

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Skip CapitalreportedSydney

How we know: funding news · startupdaily.net · open dataset · 5k.vc investor directory · Not right? Tell us

Also in the syndicate · 1

Co Ventures

Funding

SEC filings, press & company announcements

$7M disclosed across 1 round · 2026

$7MSeedFeb 2026 · 3 sources
Blackbird Ventures (lead), Co Ventures, Designer Fund, Garuda Ventures, Skip Capital
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Adora Raises $7 Million Seed Roundthesaasnews.com · Feb 2026

Frequently asked questions

What does Adora do?: Adora provides product teams with real-time visibility into user experience through a visual analytics platform. The company helps teams at scale—including Canva, Notion, and Linktree—understand and improve their product journeys.
Who founded Adora?: Adora was founded by Omar, Nathan Scully in 2023.
Who are Adora's investors?: Adora's investors include Blackbird Ventures, Designer Fund, Garuda Ventures, Software Holdings Pty, Angel Academe, Skip Capital.
How much funding has Adora raised?: Adora has disclosed $7M raised across 1 round.
Where is Adora headquartered?: Adora is headquartered in Surry Hills, AU.