Adora was founded by Omar, Nathan, Nathan Scully, Omar Salem in 2023.

Who are Adora's investors?

Adora's investors include Blackbird Ventures, Designer Fund, Garuda Ventures, Skip Capital.

How much funding has Adora raised?

Adora has disclosed $7M raised across 1 round.

Where is Adora headquartered?

Adora is headquartered in Surry Hills, AU.

Adora

Surry Hills, AU · Founded 2023 · 17 employees on LinkedIn · 5 known investors

Find your way into Adora

200 people in our graph share verified history with the Adora team — schools, employers, funds. One of them is your warm intro.

Clare McCartney Beerunlockedknows Nathan · together at University of Sydney (overlapped)

×6knows the team · via Nielsen

knows the team · via Oneflare

×2knows the team · via PwC Australia

×2knows the team · via University of Sydney

Adora provides product teams with real-time visibility into user experience through a visual analytics platform. The company helps teams at scale—including Canva, Notion, and Linktree—understand and improve their product journeys.

Developer Tools SaaS

Founders & leadership

Adora was founded in 2023 by Omar, Nathan, Nathan Scully, and Omar Salem.

OmarinCo-founder

Nathan inCo-founderNathan has worked as a developer, architect, consultant, and manager across telecommunications, banking, retail, and marketplace companies, ranging from large corporations to startups. His expertise centers on high-performance, data-intensive systems.

Nathan Scully inCo-FounderNathan Scully has worked across telecommunications, banking, retail, and marketplace companies in roles spanning software development, architecture, consulting, and management, with expertise in high-performance, data-intensive systems.

Omar SaleminCo-founder and CEO

Investors · 5

Blackbird VenturesSydney · $149K – $60M

Designer FundSan Francisco · $100K – $1M

Garuda VenturesSan Francisco · $500K – $1.5M

Skip Capitalreported · 2 sourcesSydney

Also in the syndicate · 1

Co Ventures

Funding

SEC filings, press & company announcements

$7M disclosed across 1 round · 2026

$7MSeedFeb 2026 · 3 sources
Blackbird Ventures (lead), Co Ventures, Designer Fund, Garuda Ventures, Skip Capital
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Adora Digital Health raises £940k Seed round for menopause support platform | Funding Spotterfundingspotter.com · May 2026

Adora Raises $7 Million Seed Roundthesaasnews.com · Feb 2026

Former Canva executive raises $9.9 million for product mapping startup Adorasmartcompany.com.au · Feb 2026

Former Canva exec's product mapping startup, Adora, designs $9.9 million Seed round - Startup Dailystartupdaily.net · Feb 2026

Frequently asked questions

What does Adora do?: Adora provides product teams with real-time visibility into user experience through a visual analytics platform. The company helps teams at scale—including Canva, Notion, and Linktree—understand and improve their product journeys.
Who founded Adora?: Adora was founded by Omar, Nathan, Nathan Scully, Omar Salem in 2023.
Who are Adora's investors?: Adora's investors include Blackbird Ventures, Designer Fund, Garuda Ventures, Skip Capital.
How much funding has Adora raised?: Adora has disclosed $7M raised across 1 round.
Where is Adora headquartered?: Adora is headquartered in Surry Hills, AU.