Selfinvest
Family officeMiddelfart · 4 people tracked
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Investment thesis
Selfinvest positions itself as a perpetually invested, family-backed owner rooted in a 150-year business history. It emphasizes being an active owner of a global group (USTC), pursuing both measurable financial returns and meaningful societal impact. The firm invests in ambitious businesses that share its winner mentality and a non-negotiable set of values, while committing to community involvement. Rather than merely managing an inheritance, it aims to build forward with direction and respect for future generations, tying its identity to the owner family and long-term stewardship.
Source: firm website, verified Aug 3, 2026.
Team · 4 people
from the firm's websiteWhat they invest in
from 3 of 4 portfolio companiesConsumer ×2AI & Machine Learning ×1Energy ×1Enterprise Software ×1FemTech ×1Hardware ×1Logistics & Supply Chain ×1Wellness & Fitness ×1
HQs:Denmark×2United States×1
Investments · 4 tracked
founders shown can be your intro pathSelected Car Group is a Danish automotive group offering premium car leasing to private and business customers, classic and collector car investment, curated car collections for events, motorsport activities, and passion-focused events.
ConsumerMiddelfart, DK
Co-investorsLars Larsen Group
Bellabeat develops AI-powered wearable devices and a health intelligence platform designed to help women track wellness metrics, understand hormonal cycles, and receive personalized health insights.
AI & Machine LearningConsumerFemTechHardwareWellness & FitnessSan Francisco, US
Urska Srsen(Founder/CCO)inSandro Mur(Founder)Urška Sršen(Founder)in
BoardPeter Warnoe(Director)in
Co-investorsCherubic VenturesFundersClubGen CapitalPromus VenturesTuesday CapitalY Combinator+10 more
Bunker Holding Group is the world's leading bunker trading company, supplying marine fuel, lubricants, and risk management solutions to the shipping industry with operations in over 1,500 ports across 55 offices in 33 countries.
EnergyEnterprise SoftwareLogistics & Supply ChainSector AgnosticCopenhagen, DK
Torben Østergaard-Nielsen(Owner & Leader)Nina Østergaard(Owner & Leader)inMia Østergaard Rechnitzer(Owner & Leader)
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Selected Car Group
Frequently asked questions
- What sectors does Selfinvest focus on?
- Selfinvest focuses on Energy, Logistics & Supply Chain, PropTech, Sector Agnostic.
- Where is Selfinvest located?
- Selfinvest is headquartered in Middelfart, DK.
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