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Selfinvest

Family office

Middelfart · 4 people tracked

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Investment thesis

Selfinvest positions itself as a perpetually invested, family-backed owner rooted in a 150-year business history. It emphasizes being an active owner of a global group (USTC), pursuing both measurable financial returns and meaningful societal impact. The firm invests in ambitious businesses that share its winner mentality and a non-negotiable set of values, while committing to community involvement. Rather than merely managing an inheritance, it aims to build forward with direction and respect for future generations, tying its identity to the owner family and long-term stewardship.

Source: firm website, verified Aug 3, 2026.

HQ
Middelfart, DK
Instruments
Equity
Founded
2015
Tracked investments
4

Team · 4 people

from the firm's website
Nina Østergaard· CEO, USTC

Member of the owning Østergaard family who became CEO of USTC in 2022.

What they invest in

from 3 of 4 portfolio companies

Consumer ×2AI & Machine Learning ×1Energy ×1Enterprise Software ×1FemTech ×1Hardware ×1Logistics & Supply Chain ×1Wellness & Fitness ×1

HQs:Denmark×2United States×1

Investments · 4 tracked

founders shown can be your intro path
SC Groupscgroup.dkin✓ verified

Selected Car Group is a Danish automotive group offering premium car leasing to private and business customers, classic and collector car investment, curated car collections for events, motorsport activities, and passion-focused events.

ConsumerMiddelfart, DK

Co-investorsLars Larsen Group

Bellabeatbellabeat.comin𝕏Seed · May 2018

Bellabeat develops AI-powered wearable devices and a health intelligence platform designed to help women track wellness metrics, understand hormonal cycles, and receive personalized health insights.

AI & Machine LearningConsumerFemTechHardwareWellness & FitnessSan Francisco, US

Urska Srsen(Founder/CCO)inSandro Mur(Founder)Urška Sršen(Founder)in

BoardPeter Warnoe(Director)in

Co-investorsCherubic VenturesFundersClubGen CapitalPromus VenturesTuesday CapitalY Combinator+10 more

USTCustc.dkin

Bunker Holding Group is the world's leading bunker trading company, supplying marine fuel, lubricants, and risk management solutions to the shipping industry with operations in over 1,500 ports across 55 offices in 33 countries.

EnergyEnterprise SoftwareLogistics & Supply ChainSector AgnosticCopenhagen, DK

Torben Østergaard-Nielsen(Owner & Leader)Nina Østergaard(Owner & Leader)inMia Østergaard Rechnitzer(Owner & Leader)

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Selected Car Group

Frequently asked questions

What sectors does Selfinvest focus on?
Selfinvest focuses on Energy, Logistics & Supply Chain, PropTech, Sector Agnostic.
Where is Selfinvest located?
Selfinvest is headquartered in Middelfart, DK.

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