LA ROCA Capital
Family officeHannover · Pre-Seed–Seed · 1 people tracked
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Investment thesis
LA ROCA Capital is a Hannover-based family office led by insurance-industry veteran Kersten Jodexnis, investing as an early-stage seed and co-investor as well as co-founder. Its strategy centers on niche opportunities, particularly within insurtech, where small but underserved markets can generate strong returns and revenues with lower marketing and distribution costs. The firm emphasizes personal engagement in each investment and looks for founders with a clear monetization concept. Beyond insurance-related startups, it has also backed diverse ventures across logistics, wellness, edtech, quantum computing and consumer products, reflecting a broad but conviction-driven approach rooted in decades of experience as insurance brokers.
Source: firm website, verified Sep 27, 2026.
Team · 1 people
from the firm's websiteWhat they invest in
from 14 of 32 portfolio companiesInsurTech ×7E-commerce ×5Consumer ×4Fintech ×4Direct to Consumer ×3SaaS ×3Enterprise Software ×2AI & Machine Learning ×1
HQs:Germany×8Spain×1United Kingdom×1
Who they back
founder profiles across 6 portfolio companiesWhat their founders studiedfrom 10 founders with field-of-study data
Business & Management ×7Computer Science ×2Economics ×2
Where their founders worked beforefrom 11 founders with career history
University of Sussex ×2
Investments · 32 tracked
founders shown can be your intro pathBy year:2025 · 12020 · 12 dated
35up builds data-driven cross- and upselling technology for e-commerce, centered on an algorithm that optimizes product recommendations in real time to improve conversion rates, basket values, and customer lifetime value.
AI & Machine LearningE-commerceRetail Tech
Klaus WegenerFabian LouisVictor Schröder
Co-investorsCapnamiccoparionDvH Ventures
Buttz sells seamless, highly elastic underwear online, including a three-pack of "Miami Glow" thong strings available in sizes XS to 5XL.
ConsumerDirect to ConsumerE-commerceFemTech
ClickVers is an insurance broker portal offering comparison and mediation services across general, needs-based, and specialized insurance products for individuals and families in Germany.
InsurTechGermany, DE
PartnerKersten Jodexnis· solo GP
Embea is a Berlin-based digital insurance provider that offers simple, affordable coverage products, starting with cancer insurance for consumers in Germany.
ConsumerFintechInsurTechBerlin, DE
Johannes Becher(Founder)
Co-investorsastorya.vcAtlanticAtlantic Labs
Hübener Versicherung is a specialty insurer operating across Europe, focusing on individual risk assessment for risk groups and businesses that the standard insurance market covers little or not at all.
InsurTech
An online shop selling jewelry, including a "Busenfreundin" friendship necklace set made of stainless steel with 18k gold plating, shipped in two separate boxes for gifting.
ConsumerDirect to ConsumerE-commerce
Milf Shop is an apparel brand that sells branded cotton clothing, such as its cropped "Milf" sweater made from Pima cotton.
ConsumerDirect to ConsumerE-commerce
Mountain Partners is a global multi-fund manager and holding company that operates a network of 16 independent venture capital funds and investment vehicles across Europe, Latin America, and Asia.
Sector Agnostic
Gin distillery and manufacturer from Hannover.
PartnerKersten Jodexnis· solo GP
An online insurance broker platform that provides coverage for mobile electronics and devices against damage (drops, liquid damage, malfunctions, battery issues, electrical damage).
InsurTech
PartnerKersten Jodexnis· solo GP
Pakajo provides international shipping and logistics solutions, combining technology with human expertise to serve businesses requiring global parcel delivery and fulfillment services.
E-commerceLogistics & Supply ChainSaaS
Jörg Blümel(Founder & CEO)inWolfgang Slottke(Co-Founder, Controlling)Stefan Ramseier(Co-Founder, Management)inSonja Slottke(Co-Founder, Partner Network)in
Schutzklick offers product insurance for electronic devices, covering repair or replacement in case of damage with worldwide coverage.
InsurTech
Simplesurance is an embedded insurance technology provider that delivers insurance products through B2B and B2C solutions across industries including banking, automotive, e-commerce, travel, and cybersecurity.
Enterprise SoftwareFintechInsurTechSaaSBerlin, DE
Robin von Hein(Managing Director, Founder)inJoachim von Bonin(Managing Director Finance, Co-Founder)in
PartnerKersten Jodexnis· solo GP
Co-investorsAllianz XConny & Co.German Startups GroupRakuten CapitalRheingau FoundersRoute 66 Ventures+2 more
Timeless Investments offers a platform for investing in fractional shares of collectible assets.
FintechBerlin, DE
Jan Karnath(Founder)inMalte Häusler(Founder)in
Co-investorsEQT VenturesPorsche VenturesLinden Capital
Universal Quantum develops quantum computers using trapped ion technology designed to solve complex computational problems in drug design, climate modeling, battery chemistry, and other fields.
Deep TechQuantum Computing
Sebastian Weidt(CEO)inWinfried Hensingerin
PartnerKersten Jodexnis· solo GP
Co-investorsFoundersXFoundersX VenturesHoxton VenturesIn-Q-TelNauta CapitalPropagator Ventures+6 more
Weecover builds a digital platform that simplifies insurance distribution and operations for insurers and intermediaries, enabling rapid integration of insurance products into digital journeys.
Enterprise SoftwareFintechInsurTechSaaSSpain, ES
Jordi Pagés(CEO & Co-Founder)inRafael Gallardo(CDO & Co-Founder)in
PartnerKersten Jodexnis· solo GP
Co-investorsNauta Capitalastorya.vcPlug and Play VenturesSwanlaab Venture Factory
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
35Up ZelvioblindmateCogitandaGaplessHappieanimalsHorse AnalyticsInsurninjaJimDriveNeodigitalnevernotNiemand Dry GinonGRIDOngrid Digitising Race AdministrationSkip to contentViradoyoomind
Portfolio news
latest coverage across their companiesUniversal Quantum · thequantuminsider.com · May 26, 2026
Frequently asked questions
- How many investments has LA ROCA Capital made?
- LA ROCA Capital has 32 tracked investments, including 1 dated in the last 24 months.
- What stage does LA ROCA Capital invest at?
- LA ROCA Capital invests at the Pre-Seed, Seed stages.
- What sectors does LA ROCA Capital focus on?
- LA ROCA Capital focuses on Consumer, EdTech, Fintech, Gaming, InsurTech, Logistics & Supply Chain, Quantum Computing, Wellness & Fitness.
- Where is LA ROCA Capital located?
- LA ROCA Capital is headquartered in Hannover, DE.
- Does LA ROCA Capital lead rounds?
- LA ROCA Capital typically participates in rounds rather than leading them.
- Who does LA ROCA Capital co-invest with?
- LA ROCA Capital most often shares deals with astorya.vc, Nauta Capital, FoundersX Ventures, among 25 tracked co-investors.
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