/Investor DB

LA ROCA Capital

Family office

Hannover · Pre-Seed–Seed · 1 people tracked

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Investment thesis

LA ROCA Capital is a Hannover-based family office led by insurance-industry veteran Kersten Jodexnis, investing as an early-stage seed and co-investor as well as co-founder. Its strategy centers on niche opportunities, particularly within insurtech, where small but underserved markets can generate strong returns and revenues with lower marketing and distribution costs. The firm emphasizes personal engagement in each investment and looks for founders with a clear monetization concept. Beyond insurance-related startups, it has also backed diverse ventures across logistics, wellness, edtech, quantum computing and consumer products, reflecting a broad but conviction-driven approach rooted in decades of experience as insurance brokers.

Source: firm website, verified Sep 27, 2026.

Stage
Pre-Seed–Seed
HQ
Hannover, DE
Leads rounds
Follows
Instruments
Equity
Tracked investments
32

Team · 1 people

from the firm's website

What they invest in

from 14 of 32 portfolio companies

InsurTech ×7E-commerce ×5Consumer ×4Fintech ×4Direct to Consumer ×3SaaS ×3Enterprise Software ×2AI & Machine Learning ×1

HQs:Germany×8Spain×1United Kingdom×1

Who they back

founder profiles across 6 portfolio companies
9%
repeat founders
of 11 founders with career history

What their founders studiedfrom 10 founders with field-of-study data

Business & Management ×7Computer Science ×2Economics ×2

Where their founders worked beforefrom 11 founders with career history

University of Sussex ×2

Investments · 32 tracked

founders shown can be your intro path

By year:2025 · 12020 · 12 dated

35Up35up.com

35up builds data-driven cross- and upselling technology for e-commerce, centered on an algorithm that optimizes product recommendations in real time to improve conversion rates, basket values, and customer lifetime value.

AI & Machine LearningE-commerceRetail Tech

Klaus WegenerFabian LouisVictor Schröder

Co-investorsCapnamiccoparionDvH Ventures

Buttzbuttz.de

Buttz sells seamless, highly elastic underwear online, including a three-pack of "Miami Glow" thong strings available in sizes XS to 5XL.

ConsumerDirect to ConsumerE-commerceFemTech

Clickversclickvers.de𝕏

ClickVers is an insurance broker portal offering comparison and mediation services across general, needs-based, and specialized insurance products for individuals and families in Germany.

InsurTechGermany, DE

PartnerKersten Jodexnis· solo GP

embeaembea.com

Embea is a Berlin-based digital insurance provider that offers simple, affordable coverage products, starting with cancer insurance for consumers in Germany.

ConsumerFintechInsurTechBerlin, DE

Johannes Becher(Founder)

Co-investorsastorya.vcAtlanticAtlantic Labs

Hübener Versicherungs-AGhuebener-ag.eu

Hübener Versicherung is a specialty insurer operating across Europe, focusing on individual risk assessment for risk groups and businesses that the standard insurance market covers little or not at all.

InsurTech

Mall Of Famemall-of-fame.com

An online shop selling jewelry, including a "Busenfreundin" friendship necklace set made of stainless steel with 18k gold plating, shipped in two separate boxes for gifting.

ConsumerDirect to ConsumerE-commerce

Milf Shopmilf-shop.com

Milf Shop is an apparel brand that sells branded cotton clothing, such as its cropped "Milf" sweater made from Pima cotton.

ConsumerDirect to ConsumerE-commerce

Mountain Partnersmountain.partners

Mountain Partners is a global multi-fund manager and holding company that operates a network of 16 independent venture capital funds and investment vehicles across Europe, Latin America, and Asia.

Sector Agnostic

Niemand Ginniemand-gin.de

Gin distillery and manufacturer from Hannover.

PartnerKersten Jodexnis· solo GP

Onlineversicherungonlineversicherung.de

An online insurance broker platform that provides coverage for mobile electronics and devices against damage (drops, liquid damage, malfunctions, battery issues, electrical damage).

InsurTech

PartnerKersten Jodexnis· solo GP

Pakajopakajo.worldin𝕏

Pakajo provides international shipping and logistics solutions, combining technology with human expertise to serve businesses requiring global parcel delivery and fulfillment services.

E-commerceLogistics & Supply ChainSaaS

Jörg Blümel(Founder & CEO)inWolfgang Slottke(Co-Founder, Controlling)Stefan Ramseier(Co-Founder, Management)inSonja Slottke(Co-Founder, Partner Network)in

Schutzklickschutzklick.de

Schutzklick offers product insurance for electronic devices, covering repair or replacement in case of damage with worldwide coverage.

InsurTech

Simplesurancesimplesurance.comin

Simplesurance is an embedded insurance technology provider that delivers insurance products through B2B and B2C solutions across industries including banking, automotive, e-commerce, travel, and cybersecurity.

Enterprise SoftwareFintechInsurTechSaaSBerlin, DE

Robin von Hein(Managing Director, Founder)inJoachim von Bonin(Managing Director Finance, Co-Founder)in

PartnerKersten Jodexnis· solo GP

Co-investorsAllianz XConny & Co.German Startups GroupRakuten CapitalRheingau FoundersRoute 66 Ventures+2 more

timelesstimeless.investmentsin

Timeless Investments offers a platform for investing in fractional shares of collectible assets.

FintechBerlin, DE

Jan Karnath(Founder)inMalte Häusler(Founder)in

Co-investorsEQT VenturesPorsche VenturesLinden Capital

Universal Quantumuniversalquantum.comin𝕏Jun 2020

Universal Quantum develops quantum computers using trapped ion technology designed to solve complex computational problems in drug design, climate modeling, battery chemistry, and other fields.

Deep TechQuantum Computing

Sebastian Weidt(CEO)inWinfried Hensingerin

PartnerKersten Jodexnis· solo GP

Co-investorsFoundersXFoundersX VenturesHoxton VenturesIn-Q-TelNauta CapitalPropagator Ventures+6 more

Weecoverweecover.comin𝕏Jan 2025

Weecover builds a digital platform that simplifies insurance distribution and operations for insurers and intermediaries, enabling rapid integration of insurance products into digital journeys.

Enterprise SoftwareFintechInsurTechSaaSSpain, ES

Jordi Pagés(CEO & Co-Founder)inRafael Gallardo(CDO & Co-Founder)in

PartnerKersten Jodexnis· solo GP

Co-investorsNauta Capitalastorya.vcPlug and Play VenturesSwanlaab Venture Factory

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

35Up ZelvioblindmateCogitandaGaplessHappieanimalsHorse AnalyticsInsurninjaJimDriveNeodigitalnevernotNiemand Dry GinonGRIDOngrid Digitising Race AdministrationSkip to contentViradoyoomind

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has LA ROCA Capital made?
LA ROCA Capital has 32 tracked investments, including 1 dated in the last 24 months.
What stage does LA ROCA Capital invest at?
LA ROCA Capital invests at the Pre-Seed, Seed stages.
What sectors does LA ROCA Capital focus on?
LA ROCA Capital focuses on Consumer, EdTech, Fintech, Gaming, InsurTech, Logistics & Supply Chain, Quantum Computing, Wellness & Fitness.
Where is LA ROCA Capital located?
LA ROCA Capital is headquartered in Hannover, DE.
Does LA ROCA Capital lead rounds?
LA ROCA Capital typically participates in rounds rather than leading them.
Who does LA ROCA Capital co-invest with?
LA ROCA Capital most often shares deals with astorya.vc, Nauta Capital, FoundersX Ventures, among 25 tracked co-investors.

Images

LA ROCA Capital photo

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