Frumtak Ventures
Venture capitalReykjavík · Seed–Growth · 11 people tracked
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Investment thesis
Frumtak Ventures champions founders who have shown early traction and the potential to become global leaders in their markets. The firm takes a concentrated, high-conviction and high-involvement approach, dedicating itself to collaborative, hands-on support of portfolio companies from the seed stage through to IPO. Its investment process is consensus-driven, involving pitches to all partners and a board of business leaders, followed by top-to-bottom due diligence discussed as a team. Beyond capital, Frumtak positions itself as an active partner from day one, aiming to be a founder's first call for help in both good and difficult times.
Source: firm website, verified Aug 3, 2026.
Team · 11 people
from the firm's website & public directoriesAndri Heiðar Kristinsson blends experience as a repeat founder (Travelade), ex-CEO of Digital Iceland and former LinkedIn product leader, and is a former national-level swimmer with venture capital experience.
Ásthildur Otharsdóttir brings a decade leading global M&A and fundraising at Össur plus seven years as chair of listed industrial tech company Marel, offering uncommon boardroom credibility for scaling companies.
Svana Gunnarsdóttir, an early architect of Iceland's VC landscape, combines international experience and hands-on board roles while working with mission-driven teams solving practical problems in logistics, health and HR.
Deputy CEO of Hagar, a listed Icelandic retailer. He holds an M.Eng. in Industrial Engineering & Operations Research from UC Berkeley and a B.Sc. in Industrial Engineering from the University of Iceland, with prior roles as an independent consultant, head of Marel's strategy team, a consultant at McKinsey & Company, and at AGR Dynamics.
Financial services executive with 25+ years of experience driving digital transformation at major institutions. Currently MD of Consumer Services at Experian and soon to become Global Head of Digital at HSBC. Previously held senior roles at Tesco Bank and Santander UK, and serves on the board of Autotrader PLC. Holds a doctorate in leadership and innovation from Manchester Business School, an MBA from IESE, and a BS in Marketing.
A financial services executive with over 25 years of experience driving digital transformation at Fortune 500 and FTSE 100 companies. She has held senior roles including MD of Consumer Services at Experian, Chief Customer and Banking Officer at Tesco Bank, and Chief Customer and Innovation Officer at Santander UK, and also serves on the board of Autotrader PLC.
What they invest in
from 23 of 34 portfolio companiesSaaS ×16AI & Machine Learning ×10Enterprise Software ×6Consumer ×5Data & Infrastructure ×4Logistics & Supply Chain ×4Advanced Manufacturing ×3Marketing Tech ×3
HQs:Iceland×7United Kingdom×2United States×1
Investments · 34 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 12024 · 22021 · 12020 · 28 dated
50skills is an HR automation platform that uses AI to automate time-consuming workflows such as onboarding, offboarding, recruitment, and benefits administration.
AI & Machine LearningHR TechSaaSReykjavik, IS
Kristjan Kristjanssonin
Co-investorsCrowberry Capital
ActivityStream provides visitor experience management tools for event teams, covering engagement across the entire event lifecycle from pre-show planning through post-event follow-up.
Data & InfrastructureEnterprise SoftwareMarketing TechSaaS
Ankeri AI provides an AI-powered assistant for maritime operations that answers questions and enables decision-making across chartering, fleet management, and compliance workflows.
AI & Machine LearningData & InfrastructureLogistics & Supply ChainSaaS
KristinnLeifur
Arctic Trucks re-engineers premium four-wheel-drive vehicles with specialized modifications and engineering improvements for extreme terrain and adventure driving.
Advanced ManufacturingHardwareMobility & TransportationWarwick, GB
AviLabs develops software and services for airlines to manage passenger disruptions caused by delays and cancellations.
Enterprise SoftwareSaaSReykjavik, IS
Steinar Karl KristjánssoninSveinn Akerliein
Co-investorsBrunnur Ventures GP
Controlant provides digital monitoring and tracking solutions for pharmaceutical supply chains, enabling secure delivery and storage management of pharmaceutical products globally.
HealthtechIoTLogistics & Supply ChainKópavogur, IS
Gisli Herjolfsson(Founder)inErlingur Brynjulfsson(Founder)in
BoardÁsthildur Otharsdóttir(Vice-Chairman)inMagnús Magnússon(Board Member)inSøren Skou(Chairman)Michele Holcomb(Board Member)
Data Dwell is a digital asset management (DAM) platform that lets teams store, search, and share files with AI-powered auto-tagging, customizable metadata, role-based permissions, and shareable portals.
AI & Machine LearningMarketing TechSaaS
Fabra offers a 3D design editor that lets designers work from product templates to test fits, colors, fabrics, and graphics, then generate tech packs to share with manufacturers.
Advanced ManufacturingConsumerDeveloper ToolsRetail TechSaaSOrmond Beach, US
Nick Manks(Co-founder)inGloria(Co-founder)Luke(Co-founder)
Co-investorsRLC VenturesAsabys PartnersJanuary CapitalNovatorSide Stage Ventures
Sweeply provides a platform for hotel operations management designed to simplify communication and coordination tasks like housekeeping and turnovers.
Enterprise SoftwareFuture of WorkSaaSTravel & Hospitality
Petur Orri Sæmundsen(Co-founder and former CEO)Erlendur Steinn Gudnason(Founder)Frans Veigar Gardarsson(Founder)
Co-investorsNew Business Venture Fund
Voyage is a cruise and rail inventory and booking management platform built on Salesforce that enables travel operators to manage cabin categories, pricing, and reservations through guided workflows and real-time availability updates.
AI & Machine LearningB2B MarketplacesSaaSTravel & HospitalityLondon, GB
Vidar Svanssonin
Co-investorsCapital A PartnersNew Business Venture FundVEX
Meniga provides transaction data enrichment and analytics for financial institutions, transforming raw transaction strings into actionable customer spending insights and merchant information across multiple countries.
AI & Machine LearningData & InfrastructureEnterprise SoftwareFintechSaaS
Piotr Tybura(Chief Technology Officer)in
Co-investorsAnthemis VentureBootstrap EuropeIndustrifondenVelocity Fintech VenturesNew Business Venture Fund
MyDello is a logistics platform that enables companies to order and manage shipments across all freight modes with instant quotes and guaranteed pricing.
Logistics & Supply ChainSaaS
Co-investorsSuperhero Capital
PLAIO offers demand planning software that uses machine learning and statistical models to forecast future demand by analyzing historical data and market inputs, serving businesses across industries including pharmaceuticals.
AI & Machine LearningBiotechEnterprise SoftwareLogistics & Supply ChainSaaS
Sidekick develops digital therapeutics (DTx) programs for people with chronic conditions such as oncology, cardiovascular, metabolic, and inflammatory diseases, using gamification, behavioral psychology, and behavioral economics to improve health outcomes.
AI & Machine LearningDigital HealthHealthtechWellness & Fitness
Tryggvi Thorgeirsson, MD, MPH(Founder)inSaemundur Oddsson, MD(Founder)in
Co-investorsKickstart InnovationAsabys PartnersNovator
Smitten is a dating app that emphasizes personality-based matching and interactive games to make dating more enjoyable.
ConsumerSocial
Asgeir Visir(Founder)in
Co-investorsbyFoundersMakers FundPossible Ventures
Smitten is a dating app that uses personality games, challenges, and interactive search features to help users find matches based on compatibility and shared interests rather than superficial criteria.
ConsumerMarketplaces
David Simonarson(Founder)in
Co-investorsBrunnur Ventures GPbyFoundersMakers FundPossible VenturesRoots VenturesSharrp Ventures
Treble Technologies develops sound simulation software and technology for engineers and designers in AI, consumer electronics, built environments, and automotive sectors to optimize acoustic performance in product design.
AI & Machine LearningDeep TechSaaSReykjavík, IS
Dr. Finnur Pind(CEO & Founder)Jesper Pedersen(Chief Engineer & Founder)inGunnar P. Hauksson(CCO & Co-Founder)inIngimar Andersen(CTO & Co-Founder)in
Co-investorsKOMPAS VCPaladin Capital Group
Treble is a venture capital firm founded by Daniel Gulati that invests in consumer technology startups at the earliest stage.
Consumer
Co-investorsRadar VenturesSiesta VenturesEICEuropean Innovation Council FundKOMPAS VCPaladin Capital Group
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AblerAgr DynamicsComplete fleet overviewDatamarketEulerHeimaMainmanagerMoombixSidekickSweeplyValka
Frequently asked questions
- How many investments has Frumtak Ventures made?
- Frumtak Ventures has 34 tracked investments, including 3 dated in the last 24 months.
- What stage does Frumtak Ventures invest at?
- Frumtak Ventures invests at the Seed, Series A, Series B, Growth stages.
- What is Frumtak Ventures's typical check size?
- Frumtak Ventures typically writes checks of $1.1M – $3.2M.
- What sectors does Frumtak Ventures focus on?
- Frumtak Ventures focuses on Consumer, EdTech, Enterprise Software, Fintech, New Materials, Retail Tech, SaaS, Sector Agnostic.
- Where is Frumtak Ventures located?
- Frumtak Ventures is headquartered in Reykjavík, IS.
- Does Frumtak Ventures lead rounds?
- Yes, Frumtak Ventures leads investment rounds.
- Who does Frumtak Ventures co-invest with?
- Frumtak Ventures most often shares deals with byFounders, Crowberry Capital, KOMPAS VC, among 6 tracked co-investors.
From the blog
visit blog ↗Recent posts announce Frumtak Ventures funding rounds in portfolio companies: Treble (acoustic simulation for physical AI), MyDello (digital freight forwarding logistics), and Euler (AI-powered fault detection for 3D printing). AI summary
Images
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