San Francisco Β· 1 people tracked
Find your way into FitLab VC
561 people in our graph share verified history with the FitLab VC team β schools, employers, funds. One of them is your warm intro.
Investment thesis
FitLab positions itself as a builder and operator of sport-lifestyle brands rather than a passive investor, focusing on the convergence of athletic performance, culture, and style. It leverages in-house expertise and proprietary technology to develop and enhance fitness products, boutique fitness studios, competitive events and races, and AI-driven testing and tracking platforms. Its holdings span fitness equipment and apparel makers, group training studios, endurance race series, and performance training systems, reflecting a vertically integrated approach to shaping how people engage with sport and fitness.
Source: firm website, verified Aug 27, 2026.
Team Β· 1 people
from public directoriesWhat they invest in
from 1 of 4 portfolio companiesConsumer Γ1Hardware Γ1Sports Tech Γ1
Investments Β· 4 tracked
founders shown can be your intro pathAssault Fitness makes human-powered (motor-free) exercise machines such as air bikes and runners for both home and commercial gyms.
ConsumerHardwareSports Tech
Boutique gym offering group weightlifting classes combining bodybuilding techniques with group-training energy.
Maker of high-quality functional fitness equipment and apparel built around purposeful training.
Performance training system (Breath.
Frequently asked questions
- What sectors does FitLab VC focus on?
- FitLab VC focuses on Consumer, Sports Tech, Wellness & Fitness.
- Where is FitLab VC located?
- FitLab VC is headquartered in San Francisco, US.
Images
Co-investors Β· 1
JAZZ Venture Partners is a venture capital firm investing in companies at the intersection of technology, neuroscience, and human performance, spanning digital health, biosciences, and AI.
Firms observed investing alongside FitLab VC, from public investor directories. Shared companies are the overlap with FitLab VC's recorded portfolio.
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