Fundraising Fox
San Francisco · 1 people tracked
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Investment thesis
FitLab positions itself as a builder and operator of sport-lifestyle brands rather than a passive investor, focusing on the convergence of athletic performance, culture, and style. It leverages in-house expertise and proprietary technology to develop and enhance fitness products, boutique fitness studios, competitive events and races, and AI-driven testing and tracking platforms. Its holdings span fitness equipment and apparel makers, group training studios, endurance race series, and performance training systems, reflecting a vertically integrated approach to shaping how people engage with sport and fitness.
Source: firm website, verified Sep 26, 2026.
Team · 1 people
from public directoriesMike Melby is an investor and operator in the fitness and sport lifestyle sector who co-founded and co-leads FitLab, a portfolio company with stakes in numerous fitness brands including Nike Studios, Assault Fitness, Racked, Electric, Fitplan, Freeletics, McGregor FAST, Momentous, Ragnar, RPM Training Co., Sanctuary Fitness, and XPT Life. He is also a co-owner of Cesena Football Club and co-founder of Mayweather Boxing + Fitness, with prior experience as a tech founder, private equity investor, and investment banker. Melby practices Brazilian Jiu-Jitsu, boxing, and karate, and is based in California.
What they invest in
from 2 of 5 portfolio companiesConsumer ×2AI & Machine Learning ×1Hardware ×1Sports Tech ×1Wellness & Fitness ×1
Investments · 5 tracked
founders shown can be your intro pathAssault Fitness makes human-powered (motor-free) exercise machines such as air bikes and runners for both home and commercial gyms.
ConsumerHardwareSports Tech
Freeletics offers a mobile fitness app with an AI coach that generates personalized workout plans across HIIT, calisthenics, gym, weights, cardio, running, and weight loss training.
AI & Machine LearningConsumerWellness & Fitness
Mehmet Yilmaz(Founder)inChristian Weberin
Co-investorsCauseway PartnersCourtside VenturesJAZZ Venture PartnersCava CapitalElysian Park Venturesward.ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
RackedRPMXPT
Frequently asked questions
- How many investments has FitLab VC made?
- FitLab VC has 5 tracked investments.
- What sectors does FitLab VC focus on?
- FitLab VC focuses on Consumer, Sports Tech, Wellness & Fitness.
- Where is FitLab VC located?
- FitLab VC is headquartered in San Francisco, US.
Images
Co-investors · 1
JAZZ Venture Partners is a venture capital firm investing in early- and growth-stage companies at the intersection of technology, science, and human performance across enterprise, wellness, healthcare, and consumer markets.
Firms observed investing alongside FitLab VC, from public investor directories. Shared companies are the overlap with FitLab VC's recorded portfolio.
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