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FitLab VC

Venture studiooperating company Β· company profile

San Francisco Β· 1 people tracked

Find your way into FitLab VC

561 people in our graph share verified history with the FitLab VC team β€” schools, employers, funds. One of them is your warm intro.

Rebecca Jamesunlockedknows Mike Melby Β· together at The Wharton School (overlapped)
Γ—4knows the team Β· via The Wharton School
Γ—6knows the team Β· via University of California, Berkeley
knows the team Β· via ClearLight Partners
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Investment thesis

FitLab positions itself as a builder and operator of sport-lifestyle brands rather than a passive investor, focusing on the convergence of athletic performance, culture, and style. It leverages in-house expertise and proprietary technology to develop and enhance fitness products, boutique fitness studios, competitive events and races, and AI-driven testing and tracking platforms. Its holdings span fitness equipment and apparel makers, group training studios, endurance race series, and performance training systems, reflecting a vertically integrated approach to shaping how people engage with sport and fitness.

Source: firm website, verified Aug 27, 2026.

HQ
San Francisco, CA, US
Founded
2004
Tracked investments
4

Team Β· 1 people

from public directories

What they invest in

from 1 of 4 portfolio companies

Consumer Γ—1Hardware Γ—1Sports Tech Γ—1

Investments Β· 4 tracked

founders shown can be your intro path
Assault Fitnessassaultfitness.com

Assault Fitness makes human-powered (motor-free) exercise machines such as air bikes and runners for both home and commercial gyms.

ConsumerHardwareSports Tech

Racked

Boutique gym offering group weightlifting classes combining bodybuilding techniques with group-training energy.

RPM

Maker of high-quality functional fitness equipment and apparel built around purposeful training.

XPT

Performance training system (Breath.

Frequently asked questions

What sectors does FitLab VC focus on?
FitLab VC focuses on Consumer, Sports Tech, Wellness & Fitness.
Where is FitLab VC located?
FitLab VC is headquartered in San Francisco, US.

Images

FitLab VC photo

Co-investors Β· 1

JAZZ Venture Partners

JAZZ Venture Partners is a venture capital firm investing in companies at the intersection of technology, neuroscience, and human performance, spanning digital health, biosciences, and AI.

$100K – $20M

Firms observed investing alongside FitLab VC, from public investor directories. Shared companies are the overlap with FitLab VC's recorded portfolio.

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