Yieldmo
New York, US · Founded 2012 · Delaware corporation · 8 known investors
Yieldmo is an advertising platform that uses AI and custom ad formats, attention signals, and predictive format selection to help brands create and deliver tailored ad experiences. It curates privacy-safe premium inventory and merges creative and media buying to optimize each ad impression.
Also known as Yieldmo, Inc.
Founders & leadership
Yieldmo was founded in 2012 by Michael Yavonditte and Todd Coleman.
Board
Investors · 8
Reported raises · per SEC filings
Form D private placements$18.9M disclosed across 2 rounds · 2014–2017
▶$8.9MraisedJun 2017 · 14 investors · Other TechnologyRule 506(b)
- Eric NordlanderDirector
- Doug ChertokDirector
- Richard EatonExecutive Officer
- Ross LevinsohnDirector
- Allison GoldbergDirector
- Michael YavonditteExecutive Officer, Director
- Brad BurnhamDirector
- Offering amount
- $10M
- Amount sold
- $8.9M
- Finders' fees
- $6.3K
- Placement agents
- Maxim Group LLC
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedOct 2014 · 11 investors · Other TechnologyRule 506(b)
- Doug ChertokDirector
- Richard EatonExecutive Officer
- Brad BurnhamDirector
- Rich MinerDirector
- Michael YavonditteExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Yieldmo operates an advertising technology platform that positions itself at the intersection of creative production and media buying. Its offering combines contextual curation of publisher inventory, privacy-safe audience extension (marketed as Companion Audiences), and "connected creative" that adapts ad formats to the environment in which they run. Buyers can access the platform programmatically or through an end-to-end managed service.
The company organizes its go-to-market around four constituencies: advertisers, publishers, technology partners, and a dedicated sports vertical. For advertisers, it emphasizes full page- and URL-level supply transparency alongside reach extension; for publishers, it sells high-impact creative formats and differentiated demand intended to raise yield; for technology partners, it offers its curation and creative layer as an integration into existing DSP and curation workflows. The sports practice focuses on moment-based activation for brands, teams, and publishers.
Two named products anchor the platform: YMax (also referenced as YMax.ai), described as the system for discovering high-intent supply, packaging it transparently, and matching creative to specific moments; and Creativelab, a set of creative formats spanning interactive display, enriched video, custom builds, and cinematic CTV.
Business model
Yieldmo sits between advertisers and publishers, monetizing ad impressions by curating publisher supply and pairing it with its own creative formats. Demand can be transacted programmatically or via the company's managed service, while publishers use the platform to increase yield on their inventory.
Latest developments
Recent company communications center on sports media, including a strategic partnership with Partnerbrite by WSC Sports for sports sponsorship, coverage of the Pacers Sports & Entertainment Fieldhouse Media Network described as a first-of-its-kind sports retail media network reaching a stated 75 million fans, and commentary on AI and fan data in sports marketing.
▸Full profile — market position, technology, go-to-market, geography
Market position
Yieldmo describes itself as a creative and media results company and claims to be the only platform tailoring creative to exclusive inventory and publisher opportunities, and the only creative intelligence platform built on inventory curation. It reports relationships with more than 450 premium publisher partners.
Technology
The platform relies on predictive decisioning applied at multiple stages: matching an impression to a target audience and matching creative to the impression. The company states it has developed AI over 12 years using a dataset drawn from its exchange, and that it collects proprietary attention signals used to optimize toward upper-funnel awareness or lower-funnel performance goals. It reports more than 40 patents covering ad formats and measurement.
Go-to-market
The company sells through distinct tracks for advertisers, publishers, and technology partners, offering both programmatic access and a managed service, with demo requests as the primary inbound conversion path. It publishes press coverage and blog content, and has built a sports vertical with partnerships and team-linked media networks.
Brands and advertisers seeking premium programmatic inventory and high-impact creative; premium publishers monetizing their sites; ad tech partners such as DSPs and curation platforms; and sports-sector clients including brands, teams, and sports publishers.
Geography
Headquartered in New York, United States.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Yieldmo for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsYieldmo and Partnerbrite by WSC Sports announced a strategic partnership focused on sports sponsorship offerings.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Yieldmoyieldmo.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Yieldmo do?
- Yieldmo is a New York-based advertising platform combining contextual supply curation with predictive, high-impact ad creative.
- Who founded Yieldmo?
- Yieldmo was founded by Michael Yavonditte, Todd Coleman in 2012.
- Who are Yieldmo's investors?
- Yieldmo's investors include ARC Angel Fund, Comcast Ventures, Dace Ventures, Escalate Capital Partners, Rhodium, Union Square Ventures (USV), Vast Ventures, Genacast Ventures.
- How much funding has Yieldmo raised?
- Yieldmo has disclosed $18.9M raised across 2 rounds.
- Where is Yieldmo headquartered?
- Yieldmo is headquartered in New York, US.