Wunderkind Corp.

Wunderkind Corp. (formerly named BounceX until 2020) is a New York City-headquartered digital marketing technology company that helps retailers, publishers and travel companies recognize website visitors and deliver individualized digital messages. Its platform is built around a consumer identity network that the company describes as privacy-safe and says has observed more than 9 billion devices and trillions of digital events, enabling it to identify otherwise anonymous site traffic and map those visitors to customer profiles held in a brand's existing systems.

The product is positioned as an "Autonomous Marketing Platform" that integrates with a customer's existing marketing automation platform, ESP, CDP or onsite tools rather than replacing them. It tracks visitor behavior across sessions and devices, enriches profiles with real-time behavioral signals, and applies AI decisioning to select a next best action for each individual across email, SMS, onsite experiences and paid media. Wunderkind states that its identity network delivers an average 3-6x lift in reach on top of existing marketing systems.

The company expanded through the November 2020 acquisition of SmarterHQ, an Indianapolis-based personalization platform built on CDP infrastructure, whose behavior-based segmentation and messaging software Wunderkind integrated with its own e-commerce messaging platform.

Business model

Wunderkind sells its identity and marketing decisioning platform to consumer brands, integrating with the marketing systems those brands already operate. Customer statements published by the company reference guaranteed-revenue commitments and ROI models tied to the incremental revenue Wunderkind's campaigns generate through channels such as triggered email, email capture, SMS and paid media.

Customer commentary published by the company describes an ROI-based commercial model in which Wunderkind commits to guaranteed revenue lift, with brands attributing a share of their digital revenue to Wunderkind-driven programs.

Traction

More than 700 brands use the platform. Published client results include a 122% lift in SMS revenue at True Botanicals, Wunderkind accounting for 10-12% of revenue at Shinesty, and email capture submit rates rising from 2.4% to 9.9% for one retailer.

Latest developments

The company's current positioning centers on identity resolution and AI decisioning delivered through clients' existing marketing systems, with guaranteed revenue lift across email, SMS, onsite and paid media channels.