Wayflyer
also invests · investor profileDublin, IE · Founded 2019 · 444 employees on LinkedIn · 10 known investors
Wayflyer provides alternative financing to small businesses and ecommerce brands, assessing business performance in real time to deliver customized funding options quickly. The company serves growing businesses across multiple industries globally through technology-driven lending.
Also known as Wayflyer
Founders & leadership
Wayflyer was founded in 2019 by Aidan Corbett.
Investors · 10
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Also in the syndicate · 1
Funding
SEC filings, press & company announcements$250M disclosed across 1 round · 2026
- $250MCredit FacilityFeb 2026 · 2 sources
ATLAS SP Partners
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Wayflyer is a business financing provider that offers working capital and growth funding to small and growing businesses, with a focus on ecommerce and consumer brands. Applicants create an account, share business details and securely connect their commerce and marketing platforms on a read-only basis; Wayflyer's technology then analyzes performance data and returns tailored financing offers. The company states that funds can reach a customer's bank account in as little as 24 hours after an offer is accepted, and that the application steps take roughly two minutes to describe the business and about ten minutes to connect data sources.
Facility sizes range from $5,000 to $20,000,000, with a typical offer of approximately 1.5x to 3x monthly revenue, subject to underwriting. Financing does not require personal guarantees and Wayflyer does not take equity in customer businesses; capital is sent directly to the customer's bank account without restrictions on how it is spent. Repayment consists of the funded amount plus a single fixed fee, remitted over a timeframe aligned to the business's cycles. The company reports GDPR and SOC II compliance and says its capital is backed by financial institutions.
Published customer examples span consumer product and retail categories, including personal care (Spongellé), jewelry and accessories (Little Words Project), apparel (True Classic), golf products (Ghost Golf), packaged baby food distributed to around 800 stores (Kekoa Foods) and UK pet retail (Petshop.co.uk).
Business model
Wayflyer extends non-dilutive financing to businesses and earns revenue from a single fixed fee charged on top of the principal, which customers remit over a period matched to their business cycles. It does not take equity or personal guarantees, and describes its funding as backed by financial institutions.
One transparent fixed fee added to the funded amount, repaid over an agreed remittance timeframe, rather than variable interest or hidden charges.
Traction
Wayflyer reports more than 7,000 businesses funded worldwide, over $7 billion in capital deployed, more than 20,000 businesses analyzed by its underwriting technology, and a 4.6 out of 5 rating from over 500 reviews.
Latest developments
The company announced a Visionaries Summit for customers in New York.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself against traditional lenders that rely on filed accounts and bank statements by underwriting on near-real-time platform data; customer reviews compare its offering to merchant cash advance providers.
Technology
A data-driven underwriting platform that ingests read-only data from a merchant's commerce and advertising platforms (customers reference Shopify, Meta and Google) to assess growth potential within minutes and generate tailored offers. The company says the system has analyzed more than 20,000 businesses and provides customers a portal view of the same analytics used in decisioning. Wayflyer states it is GDPR and SOC II compliant.
Go-to-market
Self-serve online application with an on-site funding estimate calculator, supported by named account managers and funding specialists who work directly with merchants on offers and repayment structuring. The company also runs customer-facing events, including a Visionaries Summit in New York, and publishes customer case studies and Trustpilot reviews.
Growing small and mid-sized businesses, particularly ecommerce and omnichannel consumer brands in categories such as apparel, personal care, food, pet and specialty retail, seeking inventory, marketing and working-capital funding.
Geography
Serves businesses internationally, with customer examples in the United States and the United Kingdom, and hosts events in New York.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 8
by search overlap
Companies competing with Wayflyer for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Wayflyerwayflyer.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wayflyer do?
- Wayflyer provides fast, data-underwritten revenue-based growth financing of $5k-$20m to ecommerce and consumer businesses.
- Who founded Wayflyer?
- Wayflyer was founded by Aidan Corbett in 2019.
- Who are Wayflyer's investors?
- Wayflyer's investors include Flucas Ventures, Kinled Holding, Kube VC, Left Lane Capital, QED Investors, Speedinvest, VU Venture Partners, ACE & Company and 1 more.
- How much funding has Wayflyer raised?
- Wayflyer has disclosed $250M raised across 1 round.
- Where is Wayflyer headquartered?
- Wayflyer is headquartered in Dublin, IE.