Grocery TV
Austin, US · Founded 2016 · 88 employees on LinkedIn · 2 known investors
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Grocery TV operates an in-store retail media network for grocery stores, providing digital advertising screens that let brands reach shoppers at the point of purchase. The company serves grocery retailers and brands across the United States, connecting them with shoppers in physical stores.
Founders & leadership
Grocery TV was founded in 2016 by Marlow Nickell and Don Oelke.
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Don OelkeCo-founder · Board MemberDon Oelke co-founded Grocery TV, an in-store retail media network for grocery stores, where he served as President and COO from 2016 to 2025. He holds a degree in Mechanical Engineering from USC.
Investors · 2
Sageview Capitallisted by Sageview CapitalPalo Alto · $20M – $100M
How we know: Sageview Capital's portfolio page · Not right? Tell us
Silverton Partnerslisted by Silverton PartnersAustin · $200K – $2M
How we know: Silverton Partners's portfolio page · a partner's Signal profile · Not right? Tell us
Frequently asked questions
- What does Grocery TV do?
- Grocery TV operates an in-store retail media network for grocery stores, providing digital advertising screens that let brands reach shoppers at the point of purchase. The company serves grocery retailers and brands across the United States, connecting them with shoppers in physical stores.
- Who founded Grocery TV?
- Grocery TV was founded by Marlow Nickell, Don Oelke in 2016.
- Who are Grocery TV's investors?
- Grocery TV's investors include Sageview Capital, Silverton Partners.
- Where is Grocery TV headquartered?
- Grocery TV is headquartered in Austin, US.



