Marin Software
San Francisco, US · Founded 2006 · 1 known investors
Marin Software provides a SaaS platform for digital marketing teams to manage and optimize paid advertising campaigns across search, social, and display channels. The company serves performance marketers and agencies managing multi-channel advertising spend.
AdTechAI & Machine LearningMarketing TechSaaS
Founders & leadership
Marin Software was founded in 2006 by Chris Lien, Wister Walcott, and Christopher Lien.
CL
Chris LienChief Executive Officer, Founder & Chairman of the Board
WW
Wister WalcottCo-founder and EVP, Product and Technology
CL
Christopher LieninFounder and CEO2006–2025
NK
Nancy KatoNamed on SEC filing
JK
John KaelleNamed on SEC filing
PW
Peter WoosterNamed on SEC filing
JB
James BarreseNamed on SEC filing
DA
David A YovannoNamed on SEC filing
GC
Gordon CrovitzNamed on SEC filing
PA
Paul Auvil IIINamed on SEC filing
DH
Donald HutchisonNamed on SEC filing
AL
Allan LeinwandNamed on SEC filing
Investors · 1
Reported raises · per SEC filings
Form D private placements$17.3M disclosed across 1 round · 2014
▶$17.3MraisedJun 2014 · 32 investors · Other TechnologyRule 506(b)
▶$17.3MraisedJun 2014 · 32 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Nancy KatoExecutive Officer
- Wister WalcottExecutive Officer
- John KaelleExecutive Officer
- Peter WoosterExecutive Officer
- James BarreseDirector
- David A YovannoExecutive Officer, Director
- Gordon CrovitzDirector
- Paul Auvil IIIDirector
- Donald HutchisonDirector
- Allan LeinwandDirector
- Christopher LienExecutive Officer, Director
- Bruce DunlevieDirector
- Offering amount
- $17.3M
- Amount sold
- $17.3M
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapSEMrush386 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Sprout Social366 shared keywordsSprout Social offers a social media management platform with AI, automation, integrations and analytics tools for marketing teams. The product helps teams manage social content, customer interactions, workflows and performance reporting from a single platform.
AdEspresso316 shared keywordsAdEspresso provides split testing and optimization tools for Facebook and Instagram advertising campaigns. The platform helps marketers find the right audience for social media ads.
Hootsuite309 shared keywordsHootsuite is a social media management platform that helps organizations manage, analyze, and optimize their social media presence across multiple networks. The company serves businesses of all sizes, from small companies to enterprises, providing tools for social marketing, listening, employee advocacy, and customer service.
The Brief291 shared keywordsThe Brief (formerly Creatopy) is an AI ad creation platform that generates, adapts, publishes, and optimizes advertising creatives using brand-trained AI, with direct ad serving across 40+ ad networks. It targets marketing and creative teams, offering an editor, AI agents, and multi-format/localization tools for managing the full campaign lifecycle.
Searchenginejournal288 shared keywordsSearch Engine Journal is an online media publication that produces news, guides, and analysis about search engine optimization, AI search, and digital marketing for SEO professionals and marketers.
Sprinklr266 shared keywordsSprinklr provides an AI-native customer experience platform that manages feedback, customer interactions, and contact center operations across multiple channels. The platform serves large enterprises by automating feedback analysis, conversational analytics, quality management, and social listening to improve customer satisfaction and agent performance.
Wix261 shared keywordsWix is a website builder and domain registrar that enables users to create professional websites and online presence. The platform serves businesses, creators, agencies, and enterprises with design tools, business management features, and AI-powered capabilities.
Companies competing with Marin Software for the same Google search keywords, organic and paid, via search-intersection analysis.
Acquisitions · 1
Early investors' stakes continue via these dealsPerfect Audience
Perfect Audience is a retargeting platform for SaaS and online retail companies to reconnect with previous visitors and recover lost sales opportunities.
In the news
Frequently asked questions
- What does Marin Software do?
- Marin Software provides a SaaS platform for digital marketing teams to manage and optimize paid advertising campaigns across search, social, and display channels. The company serves performance marketers and agencies managing multi-channel advertising spend.
- Who founded Marin Software?
- Marin Software was founded by Chris Lien, Wister Walcott, Christopher Lien in 2006.
- Who are Marin Software's investors?
- Marin Software's investors include Sapphire Ventures.
- How much funding has Marin Software raised?
- Marin Software has disclosed $17.3M raised across 1 round.
- Where is Marin Software headquartered?
- Marin Software is headquartered in San Francisco, US.