Fundraising Fox
Marin Software
San Francisco, US · Founded 2006 · 234 employees on LinkedIn · 3 known investors
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Marin Software is developing AI-driven performance marketing technology that plans and optimizes advertising campaigns. The company appears to be undergoing an acquisition, with shareholder inquiries directed to an administrator.
Founders & leadership
Marin Software was founded in 2006 by Wister Walcott and Christopher Lien.
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Wister WalcottCo-founder and EVP, Product and TechnologyWalcott is co-founder and EVP of Product and Technology at Marin Software, which builds AI-driven performance marketing technology for optimizing advertising campaigns. He has experience scaling SaaS operations and building customer-facing teams.
CL
Christopher LienFounder and CEO2006–2025Christopher Lien is an executive at Marin Software, which develops AI-driven performance marketing technology for advertising campaign optimization. He has held roles in business development, digital marketing, finance, and sales across SaaS and internet companies, and served as a board member at public and private companies.
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Nancy KatoExecutive
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John KaelleChief Financial Officer2011–2015He has held senior finance leadership roles at multiple B2B SaaS and enterprise software companies, with experience in capital markets, M&A, and public company governance across IPOs and audit committee oversight.
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Peter WoosterAdvisor2016–2023Peter Wooster has over 30 years of experience in technology sales and executive management. He was an early Salesforce employee starting in 1999 who helped build the company's sales organization and SaaS sales model before its IPO, and later served as Chief Revenue Officer at Marin Software, where he oversaw revenue growth to $80 million and the company's initial public offering.
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David A YovannoChief Executive Officer, Board Director2014–2016David A Yovanno held leadership roles including CEO of Marin Software (paid search SaaS technology), CEO of Gigya (customer identity management), and president of technology solutions at Conversant. He brings over 20 years of experience in marketing technology and has served as CIO in the United States Navy and on the board of the Interactive Advertising Bureau.
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Chris LienFounder
Board
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Donald HutchisonBoard director
BD
Bruce DunlevieBoard director
JB
James BarreseBoard director
GC
Gordon CrovitzBoard director
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Paul Auvil IIIBoard director
Investors · 3
Sapphire Ventureslisted by Sapphire VenturesAustin · $5M – $20M
How we know: Sapphire Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
BenchmarkreportedSan Francisco · $100K – $15M
How we know: a partner's Signal profile · open dataset · 5k.vc investor directory · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$17.3M disclosed across 1 round · 2014
▶$17.3MraisedJun 2014 · 32 investors · Other TechnologyRule 506(b)
▶$17.3MraisedJun 2014 · 32 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Nancy KatoExecutive Officer
- Wister WalcottExecutive Officer
- John KaelleExecutive Officer
- Peter WoosterExecutive Officer
- James BarreseDirector
- David A YovannoExecutive Officer, Director
- Gordon CrovitzDirector
- Paul Auvil IIIDirector
- Donald HutchisonDirector
- Allan LeinwandDirector
- Christopher LienExecutive Officer, Director
- Bruce DunlevieDirector
- Offering amount
- $17.3M
- Amount sold
- $17.3M
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Marin Software went on to found or lead other companies.
Related companies · 8
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Companies working in the same space as Marin Software.
Acquisitions · 1
Early investors' stakes continue via these dealsPerfect Audience
Perfect Audience is a retargeting platform for SaaS and online retail companies to reconnect with previous visitors and recover lost sales opportunities.
Frequently asked questions
- What does Marin Software do?
- Marin Software is developing AI-driven performance marketing technology that plans and optimizes advertising campaigns. The company appears to be undergoing an acquisition, with shareholder inquiries directed to an administrator.
- Who founded Marin Software?
- Marin Software was founded by Wister Walcott, Christopher Lien in 2006.
- Who are Marin Software's investors?
- Marin Software's investors include Arba LLC, Sapphire Ventures, Benchmark.
- How much funding has Marin Software raised?
- Marin Software has disclosed $17.3M raised across 1 round.
- Where is Marin Software headquartered?
- Marin Software is headquartered in San Francisco, US.