Trellis

Trellis operates a profit optimization platform for eCommerce sellers and brands selling on marketplaces including Amazon, Walmart and Shopify. The platform combines automated, algorithmic decision-making with seller-defined inputs, positioning itself around a combination of "AI precision" and human judgment. Core capabilities span advertising automation, dynamic pricing, product content optimization, product promotions, Amazon Marketing Cloud (AMC) audience work, demand-side platform (DSP) activation, and market intelligence dashboards. A free Amazon Chrome extension is also offered for competitor evaluation, listing audits and profit analysis.

The product workflow is described as collecting and analyzing data across a seller's marketplaces, surfacing insights and recommendations, and then monitoring performance over time to adapt advertising, pricing, listing and promotion strategies. Trellis also markets Qore, a codified-workflow layer described as a "transparent AI operator" that converts a team's standards, priorities and decision logic into workflows. Alongside software, the company publishes educational resources such as guides, free tools including an Amazon pricing elasticity calculator, and blog content on Amazon seller topics.

Business model

Trellis sells access to its optimization software across several service tiers: self-service software for brands running their own operations, an offering for agencies managing profitability across multiple client brands, and a Strategic Management tier that adds support plus product and sales training. Prospects are directed to request a quote or schedule a demo rather than to public self-checkout pricing. Company content criticizes percent-of-spend billing for ad management as misaligning incentives.

Traction

The company reports approximately $1,000,000 in advertising spend managed per day, more than $2 billion in managed annual GMV, and over 1,500,000 daily pricing decisions. Marketed customer outcomes include a 41% increase in profit per session, a 14% increase in conversion rate, and a 54% increase in return on advertising spend. A published customer testimonial comes from Tobi Odunaiya, CEO of Luxe Weavers.