Fundraising Fox

Upward Financial

Techstars '22

Seattle, US · Founded 2021 · Delaware corporation · 10 known investors

upwardli.com ↗

Upward provides software infrastructure for companies to launch credit products that increase credit visibility for consumers, helping lenders achieve higher approval rates while offering consumers access to lower interest rates.

FintechSaaSin /upwardli@teamupwardli

Founders & leadership

AGAaron Gregory
Aaron GregoryExecutive Officer, Director, Promoter
WF
William FinneyDirector
DHDanielle Hill
Danielle HillExecutive Officer, Director
CW
Catherine WilliamsDirector

Investors · 10

Altari VenturesNew Yorkvia Anna Garcia · inferred
Breakwater VenturesSeattle
Dundee Venture CapitalPittsburgh · $500K – $3M
J4 VenturesNew York
Long Way VenturesBend
Moai CapitalSan Mateo · $25K – $100Kvia Brian Jacobs · inferred
TechstarsBoulder · $220K
Temerity Capital Partners
Tundra AngelsWisconsin · $100K – $500K
Cascade Seed FundreportedBend

Reported raises · per SEC filings

Form D private placements
▶$9MraisedNov 2025 · 77 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Catherine WilliamsDirector
  • Aaron GregoryExecutive Officer, Director, Promoter
  • William FinneyDirector
  • Danielle HillExecutive Officer, Director
Offering amount
$9.1M
Amount sold
$9M
First sale
Oct 2025
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.9MraisedFeb 2023 · 54 investors · Other Banking and Financial Services
Rule 506(b)
Officers, directors & promoters on the filing
  • Danielle HillExecutive Officer, Director
  • Catherine WilliamsDirector
  • Aaron GregoryExecutive Officer, Director, Promoter
Offering amount
$3.2M
Amount sold
$2.9M
First sale
Jan 2023
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news