Unusual
YC F24San Francisco, US · Founded 2024 · 4 employees · Hiring · 4 known investors
Unusual provides AI model evaluation and optimization services for brands. The platform helps companies understand how AI models perceive their brand and recommends positioning and content changes to improve recommendations from generative AI systems.
Also known as Aditto
AI & Machine LearningEnterprise SoftwareMarketing TechSalesMarketingAIUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (F24)
Unusual was founded in 2024 by Will Jack and Keller Maloney.
WJ
KM
Keller Maloneyin𝕏Co-FounderKeller Maloney was previously in a growth role at Gatsby and attended Princeton, where he played varsity water polo. He is now a cofounder at Unusual.
Investors · 4
Y CombinatorSan Francisco · $500K
BoxGroupreported · 2 sourcesNew York · $1M
Long Journey Venturesreported · 2 sourcesSan Francisco · $100K – $1M
Also in the syndicate · 1
Phosphor Capital
Funding
SEC filings, press & company announcements$3.6M disclosed across 1 round · 2026
- $3.6MraisedJan 2026 · 3 sources
BoxGroup, Long Journey Ventures, Phosphor Capital, Y Combinator
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 4
by search overlap
Zapier43 shared keywordsZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
DataCamp40 shared keywordsDataCamp is a learning platform for teams that teaches data and AI skills through hands-on coursework accessible via web browser and mobile app. It serves enterprise customers and development teams seeking to build technical capabilities.
Descope39 shared keywordsDescope is a no/low-code customer identity and access management (CIAM) platform that lets developers build authentication and user journeys using a drag-and-drop visual editor, SDKs, or REST APIs. It supports passwordless login, MFA, SSO, SCIM provisioning, fine-grained authorization, and identity federation for consumer, business, and internal applications.
Digital39 shared keywordsDigital Trends is a consumer technology media outlet that publishes news, reviews, and buying guides covering gadgets, electronics, software, AI, automobiles, and entertainment. It serves general consumers looking for product recommendations and coverage of tech industry developments.
Companies competing with Unusual for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Unusual do?
- Unusual provides AI model evaluation and optimization services for brands. The platform helps companies understand how AI models perceive their brand and recommends positioning and content changes to improve recommendations from generative AI systems.
- Who founded Unusual?
- Unusual was founded by Will Jack, Keller Maloney in 2024.
- Who are Unusual's investors?
- Unusual's investors include Y Combinator, BoxGroup, Long Journey Ventures.
- How much funding has Unusual raised?
- Unusual has disclosed $3.6M raised across 1 round.
- Where is Unusual headquartered?
- Unusual is headquartered in San Francisco, US.