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Surface Labs

YC S23

San Francisco, US · Founded 2023 · 6 employees · Hiring · 6 known investors

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Surface Labs builds AI-native marketing automation software that unifies data and campaign execution across channels, replacing fragmented rule-based marketing technology platforms. The platform serves marketing teams at enterprises and scales companies.

Also known as Surface

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSalesMarketingAdvertisingAIConversational AIUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S23)

Surface Labs was founded in 2023 by Saharsh Agrawal and Arjun Sahai.

SASaharsh Agrawal
Saharsh AgrawalCo-Founder & CEOSaharsh Agrawal is co-founder and CEO of Surface Labs, an AI marketing automation platform for B2B companies.
ASArjun Sahai
Arjun SahaiCo-Founder & CTOArjun Sahai studied electrical engineering and computer sciences at UC Berkeley. He was part of Snowflake's early growth team, where he worked on signup optimization and funnel improvement for the platform.

Investors · 6

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Audacity Venture CapitalreportedCampbell

How we know: Y Combinator's founder network · Not right? Tell us

Avlok CapitalreportedLynnwood

How we know: Y Combinator's founder network · Not right? Tell us

Romulus CapitalreportedBoston · $250K – $10M

How we know: Y Combinator's founder network · Not right? Tell us

SOSVreportedNew York · $30K – $550K

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

The YC application· Summer 2023 batch

Alumni Q&A

How did your company get started? (i.e., How did the founders meet? How did you come up with the idea? How did you decide to be a founder?)
The two founders met as freshmen at UC Berkeley, where they were assigned as lab partners in an introductory electrical engineering class, and later became roommates and project partners. After entering YC together and going through several pivots, they settled on their current intelligent forms concept, choosing a problem they had experienced directly.

Summarized from the founders' answers on their Y Combinator profile.

Images

Surface Labs photo

Related companies · 6

DefaultDefault unifies revenue and go-to-market data across tools, enabling AI agents to act on this data while coordinating work across sales and marketing teams.
CustomerOSCustomerOS is a B2B marketing platform powered by AI agents that identifies target prospects, analyzes pipeline data, and optimizes marketing spend to drive revenue. It serves strategic marketers seeking pipeline visibility and data-driven campaign optimization.
NavatticNavattic builds interactive product demo software that helps sales teams engage buyers and accelerate deal closure. The platform serves B2B software companies looking to showcase their products to prospects.
KiteKite is a screen recording tool that automatically enhances recordings with zooming, 3D animations, and device mockups to create polished product demonstration videos. It serves software companies and product teams who need to produce marketing and educational video content.
BelugaBeluga provides tools for measuring and executing creator marketing campaigns with automation similar to paid advertising platforms. The company serves brands and marketers in the creator economy.
GooseworksGooseworks provides AI-powered growth tools for developers and teams, offering 200+ skills and APIs that integrate with AI agents like Claude Code to automate prospecting, content creation, and ad campaigns. The company also offers Goose Ads, a product for creating and optimizing video and static advertisements using AI templates and an autonomous AI coworker for managing Meta ad campaigns.

Companies working in the same space as Surface Labs.

Legal entities · 1

corporate structure
Surface Labs, Inc.

In the news

Surface Labs — AI Workforce for Marketing Operationsycombinator.com · Sep 2025Surface Labs: AI that turns Leads into Customersycombinator.com · Jun 2024Surface Labs Funding | Complete Analysis | Extruct AIextruct.ai · Sep 2023🏓 Surface: Intelligent Forms that Boost Conversionsycombinator.com · Aug 2023

Frequently asked questions

What does Surface Labs do?
Surface Labs builds AI-native marketing automation software that unifies data and campaign execution across channels, replacing fragmented rule-based marketing technology platforms. The platform serves marketing teams at enterprises and scales companies.
Who founded Surface Labs?
Surface Labs was founded by Saharsh Agrawal, Arjun Sahai in 2023.
Who are Surface Labs's investors?
Surface Labs's investors include Pioneer, Y Combinator, Audacity Venture Capital, Avlok Capital, Romulus Capital, SOSV.
Where is Surface Labs headquartered?
Surface Labs is headquartered in San Francisco, US.