Underground Cellar
DefunctYC W15San Francisco, US · Founded 2014 · 26 employees · 11 known investors
Find your way into Underground Cellar
Sign up to see every warm intro you have to Underground Cellar
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Underground Cellar team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.
Also known as Underground Enterprises, Inc.
Founders & leadership· Y Combinator alumni (W15)
Underground Cellar was founded in 2014 by Ben Herila, Brian Gallagher, Jeffrey Shaw, and Brandan Zaucha.


Investors · 11
How we know: rebelfund.vc · Not right? Tell us
How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Zillionize's portfolio page · Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
Funding
SEC filings, press & company announcements$12.5M disclosed across 1 round · 2021
- $12.5MSeries AJun 2021 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Related companies · 9
Companies working in the same space as Underground Cellar.
Legal entities · 1
corporate structureIn the news
Frequently asked questions
- What does Underground Cellar do?
- Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.
- Who founded Underground Cellar?
- Underground Cellar was founded by Ben Herila, Brian Gallagher, Jeffrey Shaw, Brandan Zaucha in 2014.
- Who are Underground Cellar's investors?
- Underground Cellar's investors include Rebel Fund, Y Combinator, Zillionize, Accomplice, Agrolimen Ventures, Audubon Partners, Bling Capital, Golden Ventures and 3 more.
- How much funding has Underground Cellar raised?
- Underground Cellar has disclosed $12.5M raised across 1 round.
- Where is Underground Cellar headquartered?
- Underground Cellar is headquartered in San Francisco, US.












