/Companies

Underground Cellar

DefunctYC W15

San Francisco, US · Founded 2014 · 26 employees · 11 known investors

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Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.

Also known as Underground Enterprises, Inc.

Founders & leadership· Y Combinator alumni (W15)

Underground Cellar was founded in 2014 by Ben Herila, Brian Gallagher, Jeffrey Shaw, and Brandan Zaucha.

BHBen Herila
Ben HerilaCTO, Co-founder, Director2014–2019Ben Herila held engineering leadership roles at Meta and Airbnb, where he served as tech lead, before becoming CTO at Underground Cellar.
BGBrian Gallagher
Brian GallagherCOO2013–2023
JSJeffrey Shaw
Jeffrey ShawFounderJeffrey Shaw founded Underground Cellar, an online wine retailer offering curated wine deals. He previously founded ID Creator, which was acquired, and served as COO of Orange DAO.
BZBrandan Zaucha
Brandan ZauchaCo-Founder & CVO2013–2015
NP
Nelly PerchatkinChief of Staffuntil 2023
JG
Jacob GreenbergHead of Engineeringuntil 2023

Investors · 11

Funding

SEC filings, press & company announcements

$12.5M disclosed across 1 round · 2021

Source: company announcements and press reports — follow each round's link for the claim.

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Companies working in the same space as Underground Cellar.

Legal entities · 1

corporate structure
Underground Enterprises, Inc.

In the news

Frequently asked questions

What does Underground Cellar do?
Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.
Who founded Underground Cellar?
Underground Cellar was founded by Ben Herila, Brian Gallagher, Jeffrey Shaw, Brandan Zaucha in 2014.
Who are Underground Cellar's investors?
Underground Cellar's investors include Rebel Fund, Y Combinator, Zillionize, Accomplice, Agrolimen Ventures, Audubon Partners, Bling Capital, Golden Ventures and 3 more.
How much funding has Underground Cellar raised?
Underground Cellar has disclosed $12.5M raised across 1 round.
Where is Underground Cellar headquartered?
Underground Cellar is headquartered in San Francisco, US.