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Underground Cellar

YC W15

San Francisco, US · Founded 2014 · 26 employees · Inactive · 1 known investors

undergroundcellar.com ↗

Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.

Founders & leadership· Y Combinator alumni (W15)

BH

Ben HerilainFounder/CTO

BG

Brian GallagherinFounder/COO

JS

Jeffrey Shawin𝕏Founder

BZ

Brandan ZauchainFounder/CVO

Investors · 1

Y

Y CombinatorSan Francisco · $500K

Competitors · 5

by search overlap

VI

Vivino495 shared keywords

WI

Wine360 shared keywords

IN

Instacart146 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

TR

TripAdvisor137 shared keywords

DO

DoorDash125 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Companies competing with Underground Cellar for the same Google search keywords, organic and paid, via search-intersection analysis.