Who founded Underground Cellar?

Underground Cellar was founded by Ben Herila, Brian Gallagher, Jeffrey Shaw, Brandan Zaucha in 2014.

Who are Underground Cellar's investors?

Underground Cellar's investors include Y Combinator.

Where is Underground Cellar headquartered?

Underground Cellar is headquartered in San Francisco, US.

Underground Cellar

San Francisco, US · Founded 2014 · 26 employees · 1 known investors

Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.

Consumer Direct to Consumer E-commerce FoodTech Marketplaces Marketplace Food & BeverageUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (W15)

Underground Cellar was founded in 2014 by Ben Herila, Brian Gallagher, Jeffrey Shaw, and Brandan Zaucha.

Ben Herila inCTO, Co-founder, Director2014–2019Ben Herila held engineering leadership roles at Meta and Airbnb, where he served as tech lead, before becoming CTO at Underground Cellar.

Brian GallagherinFounder/COO

Jeffrey Shawin 𝕏Founder

Brandan ZauchainFounder/CVO

Investors · 1

Y CombinatorSan Francisco · $500K

Competitors · 3

by search overlap

Vivino495 shared keywords

Instacart146 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.

DoorDash125 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Companies competing with Underground Cellar for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Where’s My Wine? Bottles Trapped at Bankrupt Retailer Underground Cellarwinespectator.com · Dec 2023

This Startup Is Seeking To Disrupt E-Commerce Wine Sales With Gamificationforbes.com · Nov 2021

AI Ecommerce Startup Underground Cellar Disruptsamericanentrepreneurship.com · Jun 2021

Underground Cellar Raises $12.5M in Series A Funding - FinSMEsfinsmes.com · Jun 2021

Underground Cellar Secures $12.5M Series A As Their Millionth Bottle Of Wine Is Soldprnewswire.com · Jun 2021

Frequently asked questions

What does Underground Cellar do?: Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.
Who founded Underground Cellar?: Underground Cellar was founded by Ben Herila, Brian Gallagher, Jeffrey Shaw, Brandan Zaucha in 2014.
Who are Underground Cellar's investors?: Underground Cellar's investors include Y Combinator.
Where is Underground Cellar headquartered?: Underground Cellar is headquartered in San Francisco, US.