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Underground Cellar

DefunctYC W15

San Francisco, US · Founded 2014 · 26 employees · 2 known investors

Find your way into Underground Cellar

513 people in our graph share verified history with the Underground Cellar team — schools, employers, funds. One of them is your warm intro.

Ken Chenaultunlockedknows Ben Herila · together at Airbnb (overlapped)
knows the team · via Brown University
×6knows the team · via Airbnb
×4knows the team · via Y Combinator

Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.

ConsumerDirect to ConsumerE-commerceFoodTechMarketplacesMarketplaceFood & BeverageUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (W15)

Underground Cellar was founded in 2014 by Ben Herila, Brian Gallagher, Jeffrey Shaw, and Brandan Zaucha.

BHBen Herila
Ben HerilainCTO, Co-founder, Director2014–2019Ben Herila held engineering leadership roles at Meta and Airbnb, where he served as tech lead, before becoming CTO at Underground Cellar.
BGBrian Gallagher
Brian GallagherinFounder/COO
JSJeffrey Shaw
Jeffrey Shawin𝕏FounderJeffrey Shaw founded Underground Cellar, an online wine retailer offering curated wine deals. He previously founded ID Creator, which was acquired, and served as COO of Orange DAO.
BZBrandan Zaucha
Brandan ZauchainCo-Founder & CVO2013–2015

Investors · 2

Y CombinatorSan Francisco · $500K
ZillionizePalo Alto · $200K

Funding

SEC filings, press & company announcements

$12.5M disclosed across 1 round · 2021

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 3

by search overlap
Vivino495 shared keywords
Instacart146 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash125 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Companies competing with Underground Cellar for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Where’s My Wine? Bottles Trapped at Bankrupt Retailer Underground Cellarwinespectator.com · Dec 2023This Startup Is Seeking To Disrupt E-Commerce Wine Sales With Gamificationforbes.com · Nov 2021AI Ecommerce Startup Underground Cellar Disruptsamericanentrepreneurship.com · Jun 2021Underground Cellar Raises $12.5M in Series A Funding - FinSMEsfinsmes.com · Jun 2021Underground Cellar Secures $12.5M Series A As Their Millionth Bottle Of Wine Is Soldprnewswire.com · Jun 2021

Frequently asked questions

What does Underground Cellar do?
Underground Cellar is an online wine retailer offering daily curated wine deals from wineries across Napa Valley, France, and beyond, with surprise upgrades to higher-value bottles included with each purchase. The company operates from Sonoma and is backed by 20+ years of wine industry expertise from Wine Country Connect.
Who founded Underground Cellar?
Underground Cellar was founded by Ben Herila, Brian Gallagher, Jeffrey Shaw, Brandan Zaucha in 2014.
Who are Underground Cellar's investors?
Underground Cellar's investors include Y Combinator, Zillionize.
How much funding has Underground Cellar raised?
Underground Cellar has disclosed $12.5M raised across 1 round.
Where is Underground Cellar headquartered?
Underground Cellar is headquartered in San Francisco, US.