Turo (RelayRides)
San Francisco, US · Founded 2009 · 1,803 employees on LinkedIn · 22 known investors
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Turo is a peer-to-peer car sharing platform that allows individuals to rent vehicles from local car owners for trips and travel needs.
Also known as RelayRides · Turo
Founders & leadership
Turo (RelayRides) was founded in 2009 by Shelby Clark.
Investors · 22
Company profile
researched Aug 2026Turo operates an online marketplace and mobile app through which private car owners (hosts) list their vehicles for rent to guests. Founded in 2010 and originally known as RelayRides, the company has been described as an "Airbnb for cars." Its listings span economy vehicles, SUVs, trucks, vans, electric vehicles, luxury and classic cars, and are marketed by city, airport, vehicle type and make/model, with pricing offered on a daily, multi-day and monthly basis.
The platform positions itself as an alternative to traditional car rental for trips, road travel, longer-term vehicle replacement and other multi-day use cases. Turo reports revenue of $958 million in 2024, up from $150 million in 2020, and says it operates in the United States, Canada, France, Australia and the United Kingdom. As of September 2024 it reported 150,000 active hosts globally, 350,000 active vehicle listings and 3.5 million active guests. After filing publicly for an IPO in January 2022, Turo withdrew the filing in February 2025 and remains privately held.
Business model
Turo intermediates transactions between vehicle owners who list their cars and guests who book them, taking a share of each booking and providing surrounding services such as insurance coverage, background checks and vehicle inspections. Hosts are told they can earn up to $1,000 per month sharing a car on the platform. Trips have a minimum length of one day, following an earlier shift away from an hourly rental model.
Marketplace revenue derived from bookings between hosts and guests, with a take rate split with hosts; reported revenue was $469 million in 2021, $746.6 million in 2022, $879.7 million in 2023 and $958 million in 2024, compared with $150 million in 2020.
Traction
As of September 2024, 150,000 active hosts globally, 350,000 active vehicle listings and 3.5 million active guests. Revenue grew from $150 million in 2020 to $958 million in 2024, though the growth rate decelerated from 213% in 2021 to 59% in 2022, 18% in 2023 and 8% year-over-year in early 2024. Net income was $154.7 million in 2022 and $14.7 million in 2023; adjusted EBITDA was $81.1 million in 2021, $48.8 million in 2023 and $25.6 million for the first nine months of 2024.
Latest developments
Turo withdrew its IPO registration in February 2025, ending a three-year effort begun with a January 2022 public filing; CEO Andre Haddad said the board decided it was not the right time to go public and that remaining private would allow further investment in the business. Reporting also indicates the IPO process had become a distraction from operations and that the company reduced headcount by 15% in April 2025 while emphasising cost control.
▸Full profile — market position, go-to-market, geography, history, risks & controversies
Market position
Turo describes itself as the leader in each of the markets it operates in. Its peer-to-peer competitor Getaround shut down its US operations in February 2025, one day before Turo withdrew its IPO filing, and Uber discontinued its Uber Carshare service in 2024 in favour of a partnership with Turo. Commentary on the sector cites competition from traditional rental companies with improved digital platforms, regulatory uncertainty and insurance concerns.
A one-day minimum trip length and focus on travel and longer-duration rentals, rather than hourly local mobility, which the company says produced better risk and margin characteristics; breadth of vehicle selection supplied by individual hosts ranges from economy cars to luxury and specialty vehicles.
Go-to-market
Consumer-facing web and app marketplace with search by city, airport and vehicle category, supported by extensive location- and model-specific landing pages; distribution is also extended through partnerships, including a global partnership with Uber announced in 2024 when Uber shut down its Uber Carshare product.
Two sides of a marketplace: individual vehicle owners seeking to monetise their cars, and travellers and consumers needing vehicles for days, weeks or months, including airport arrivals, road trips and vehicle replacement.
Geography
Operations in the United States, Canada, France, Australia and the United Kingdom, with US coverage across major cities and airports including San Francisco, Dallas, Atlanta, Los Angeles, Denver, Las Vegas, Orlando, Newark and Honolulu.
History
The company was founded in 2010 as RelayRides. It rebranded to Turo in 2015 after concluding that the hourly, local mobility-focused rental model produced high-risk, low-value trips with unworkable economics; it then set a one-day minimum trip length and refocused on travel, road trips and longer-term vehicle replacement. Turo filed publicly for an IPO in January 2022, but market conditions changed and growth slowed; the company withdrew the filing in February 2025 and, according to one account, cut 15% of its workforce in April 2025 while focusing on cost control as a private company.
Risks & controversies
Two high-profile incidents in early 2025 in which Turo vehicles were used in deadly attacks in New Orleans and Las Vegas drew attention to platform risk management. The business also faces decelerating growth and compressed profitability, rising customer acquisition costs, host revenue-share pressure, added regulatory and insurance complexity from international expansion, and sector-wide regulatory uncertainty around peer-to-peer car sharing.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Turo (RelayRides) for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 5
launches, deals, and filingsTuro cut 15% of its workforce in April 2025 and shifted focus to cost control as a private company.
Turo withdrew its IPO registration in a regulatory filing, ending a three-year effort to go public; CEO Andre Haddad said the board decided it was not the right time for a public offering and that the company would remain private.
Uber shut down its Uber Carshare product (formerly Car Next Door) and announced a global partnership with Turo in its place.
The company rebranded from RelayRides to Turo in 2015 after concluding the hourly, local mobility-focused rental model produced high-risk, low-value trips; it moved to a one-day minimum trip length and focused on travel and longer-duration rentals.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Turo (RelayRides)turo.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Turo (RelayRides) do?
- Turo runs a peer-to-peer car-sharing marketplace where private vehicle owners rent out their cars to travellers.
- Who founded Turo (RelayRides)?
- Turo (RelayRides) was founded by Shelby Clark in 2009.
- Who are Turo (RelayRides)'s investors?
- Turo (RelayRides)'s investors include 137 Ventures, Allied Venture Partners, August Capital, Aurum, Canaan Partners, Cross Creek Advisors, Expansion Venture Capital, Fontinalis Partners and 14 more.
- Where is Turo (RelayRides) headquartered?
- Turo (RelayRides) is headquartered in San Francisco, US.