Turnstile
San Francisco, US · Founded 2021 · Delaware corporation · 5 known investors
Turnstile is a quote-to-cash platform designed for SaaS startups that automates quoting, subscription management, invoicing, and revenue recognition in a single unified system.
Also known as Turnstile Software Inc.
Founders & leadership
Turnstile was founded in 2021 by Michael Babineau.
Board


Investors · 5
Also in the syndicate · 2
Reported raises · per SEC filings
Form D private placements$22.8M disclosed across 1 of 2 rounds · 2025–2026
▶$22.8MraisedJun 2025 · 13 investors · Other TechnologyRule 506(b)
- Michael BabineauExecutive Officer, Director
- Jordan ZamirExecutive Officer, Director
- Alexander RossDirector
- Lillian ChouExecutive Officer, Director
- Laura LenzDirector
- Offering amount
- $25.6M
- Amount sold
- $22.8M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Turnstile Software Inc. is a San Francisco-based software company that sells a quote-to-cash platform for sales-led B2B SaaS companies. The product covers the full revenue lifecycle in four modules: quoting (a drag-and-drop quote builder with built-in e-signature, CRM sync, instant checkout and support for flat-fee, tiered, usage-based, multi-year ramp and custom pricing), subscription and account management (visibility into active, upcoming and lapsed subscriptions, automated amendments for upsells, downgrades and terminations, and API-based provisioning of entitlements), billing (invoices generated automatically from accepted quotes on monthly, quarterly, annual or custom schedules, with prorated mid-cycle changes and usage-based charges), and financial reporting (real-time ARR, MRR, bookings, AR aging and drill-down reporting plus automated revenue recognition).
The company positions the platform as a single system of record for agreed commercial terms: when terms change mid-contract, users set an effective date and invoices and reporting are recalculated automatically. Turnstile uses AI to convert deal terms into structured data, either entered directly or extracted from existing contract documents, and integrates with CRM, ERP, billing and tax providers. It advertises SOC 2 and states that most customers are live in under a day via guided self-service setup rather than a consultant-led implementation. The company also markets "Turnstile MCP" for combined human and agent teams.
Earlier public material described Turnstile as building a modern stack for companies adopting and scaling usage-based pricing, operating as a small, fully remote team with practices including SF-level pay regardless of location, unlimited PTO and a four-day core schedule with Fridays reserved for focused work.
Founding story
The founders say they built Turnstile after experiencing quote-to-cash pain firsthand at Second Measure, where billing spreadsheets became load-bearing infrastructure and reconciliation required manual deep dives to trust internal numbers. They cite founders discovering six- to seven-figure revenue leakage from missed or incorrect billing as the problem the product addresses.
Business model
B2B software sold on a subscription/usage basis to SaaS companies. The published self-serve plan is a $100 per month platform fee plus 0.6% of billing volume, with custom packages for companies with large billing volume or unusual business models; a free trial and startup-friendly pricing are offered.
Recurring platform fee plus a percentage of customer billing volume processed through the system, with negotiated custom pricing at the high end.
Traction
Named early customers include Crafting, Reform, Brellium, Trayd and atronous.ai, with published customer stories for atronous and Crafting and testimonials from executives at customer companies. Marketing claims include quotes created in 60 seconds, a 90% reduction in manual work and zero billing errors.
Latest developments
On 5 February 2026 Turnstile launched its quote-to-cash platform with $29 million in funding from First Round, OMERS Ventures, Illuminate Financial and angel investors, describing the round as a Series A intended to accelerate the product roadmap and go-to-market expansion. Planned work includes agentic dunning for collections, agentic approvals, a conversational interface for revenue operations, and deeper AI ingestion of existing contracts. The company has also announced Turnstile MCP for human-plus-agent teams.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself between enterprise CPQ/quote-to-cash suites and basic invoicing tools, targeting growing sales-led SaaS companies whose negotiated pricing models are not served by either category.
Turnstile describes itself as the first self-service quote-to-cash platform, contrasting with enterprise CPQ and quote-to-cash systems that it says require three-to-six-month implementations, dedicated administrators and six-figure contracts, and with simple invoicing tools that assume uniform deals. Its stated core idea is deal-level flexibility combined with downstream automation, so non-standard contract structures still automate into billing, revenue recognition and reporting.
Technology
AI is used to transform negotiated deal terms into structured data, including ingesting existing contract documents and converting historical commercial terms into structured records. The platform maintains structured deal data that flows downstream into subscriptions, invoices, revenue recognition and reporting, with API integrations to CRM, ERP, billing and tax systems and provisioning APIs for entitlements. Turnstile has announced an MCP offering aimed at mixed human and agent workflows, and roadmap items include agentic dunning, agentic approvals and a conversational interface for revenue operations.
Go-to-market
Self-service sign-up combined with a sales motion (demo requests and contact-sales for custom packages). Onboarding requires connecting a CRM and payment processor and configuring pricing; the company publishes customer stories and a blog, and used a launch press release to announce its platform and funding.
Founders, finance leaders, RevOps and operations teams at early- and growth-stage, sales-led B2B SaaS companies with recurring revenue, ranging from roughly $1M ARR to companies scaling past $50M ARR.
Geography
Headquartered in San Francisco, California, United States; the team has been described as fully remote with compensation set at San Francisco levels regardless of location.
History
Founded in 2021 and headquartered in San Francisco. Its founders previously built Second Measure, which scaled to more than 70 people and tens of millions in revenue and was acquired by Bloomberg. Turnstile initially presented itself as a stack for companies adopting usage-based pricing, and on 5 February 2026 publicly launched its quote-to-cash platform alongside a $29 million funding announcement.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Turnstile went on to found or lead other companies.
Competitors · 10
by search overlapCompanies competing with Turnstile for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsTurnstile publicly launched its quote-to-cash platform for sales-led startups with $29 million in funding from First Round, OMERS Ventures, Illuminate Financial and angel investors; the company described the Series A as funding product roadmap and go-to-market expansion.
$29M source ↗
Turnstile launched a self-service quote-to-cash platform with four modules — quoting, subscription management, billing and financial reporting — using AI to convert deal terms and existing contracts into structured data.
Turnstile announced Turnstile MCP, described as built for human and agent teams.
Turnstile's founding team previously built Second Measure, which scaled to 70+ employees and tens of millions in revenue and was acquired by Bloomberg.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 8
primary sources listed
- Turnstileturnstile.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Turnstile do?
- Turnstile is a self-service quote-to-cash platform that automates quoting, billing, subscriptions and revenue recognition for B2B SaaS.
- Who founded Turnstile?
- Turnstile was founded by Michael Babineau in 2021.
- Who are Turnstile's investors?
- Turnstile's investors include OMERS Ventures, First Round Capital, Illuminate Financial.
- How much funding has Turnstile raised?
- Turnstile has disclosed $22.8M raised across 1 of its 2 known rounds.
- Where is Turnstile headquartered?
- Turnstile is headquartered in San Francisco, US.








