/Companies

Second Measure

AcquiredYC S15

San Francisco, US · Founded 2015 · 62 employees · 15 known investors

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Second Measure provides data analytics and insights derived from consumer transaction data to support investment research and decision-making. The company delivers proprietary datasets covering billions of U.S. consumer purchases with daily updates on thousands of public and private companies and brands.

Data & InfrastructureEnterprise SoftwareFintechUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S15)

Second Measure was founded in 2015 by Michael Babineau and Lillian Chou.

MBMichael Babineau
Michael BabineauCo-Founder & CEO2015–2021Michael Babineau has served as a founder and CEO in B2B SaaS, including as head of Second Measure, a company that raised funding through Y Combinator's S15 cohort and subsequently sold to Bloomberg. He spent approximately 15 years as an engineer before transitioning to founding roles.
LCLillian Chou
Lillian ChouCo-Founder & COO2015–202130 Under 30 2019
JS
James Swain
MH
Matt Harris
BB
Brian BloniarzDirector of Data Science
DCDaniel Conrad
Daniel ConradChief Business Officer2017–2019Founder/CEO at Beep
PMPranshu Maheshwari
Pranshu MaheshwariSenior Product Manager2018–2021Founder/CTO at Prayas Analytics

Investors · 15

Goldman SachsreportedNew York

How we know: secondmeasure.com · Y Combinator's founder network · Not right? Tell us

HaystackreportedSan Francisco · $1M – $3M

How we know: Y Combinator's founder network · Not right? Tell us

S2 CapitalreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Shasta Venturesreported

How we know: Y Combinator's founder network · Not right? Tell us

WefunderreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Also in the syndicate · 1

Jefferies Financial Group

Funding

SEC filings, press & company announcements

$20M disclosed across 1 of 3 rounds · 2019–2026

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

5 people who came through Second Measure went on to found or lead other companies.

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Companies working in the same space as Second Measure.

Legal entities · 1

corporate structure
Second Measure, Inc.

In the news

Frequently asked questions

What does Second Measure do?
Second Measure provides data analytics and insights derived from consumer transaction data to support investment research and decision-making. The company delivers proprietary datasets covering billions of U.S. consumer purchases with daily updates on thousands of public and private companies and brands.
Who founded Second Measure?
Second Measure was founded by Michael Babineau, Lillian Chou in 2015.
Who are Second Measure's investors?
Second Measure's investors include Bessemer Venture Partners, FundersClub, Norwest Venture Partners, Omega Venture Partners, Scrum Ventures, Y Combinator, Citi Ventures, Foundation Capital and 6 more.
How much funding has Second Measure raised?
Second Measure has disclosed $20M raised across 1 of its 3 known rounds.
Where is Second Measure headquartered?
Second Measure is headquartered in San Francisco, US.