Fundraising Fox

Second Measure

AcquiredYC S15

San Francisco, US · Founded 2015 · 62 employees · 6 known investors

secondmeasure.com ↗

Second Measure provides data analytics and insights derived from consumer transaction data to support investment research and decision-making. The company delivers proprietary datasets covering billions of U.S. consumer purchases with daily updates on thousands of public and private companies and brands.

Data & InfrastructureEnterprise SoftwareFintechUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (S15)

Second Measure was founded in 2015 by Michael Babineau and Lillian Chou.

MBMichael Babineau
Michael BabineauinCo-Founder & CEO2015–2021Michael Babineau has served as a founder and CEO in B2B SaaS, including as head of Second Measure, a company that raised funding through Y Combinator's S15 cohort and subsequently sold to Bloomberg. He spent approximately 15 years as an engineer before transitioning to founding roles.
LCLillian Chou
Lillian ChouinCo-Founder & COO2015–202130 Under 30 2019

Investors · 6

Bessemer Venture PartnersRedwood City · $5M – $100M
FundersClubSan Francisco · $250K – $5M
Norwest Venture PartnersMenlo Park · $10M – $30M
Omega Venture PartnersSilicon Valley
Y CombinatorSan Francisco · $500K
Shasta VenturesreportedMenlo Park · $250K – $6M

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

3 people who came through Second Measure went on to found or lead other companies.

Michael BabineauFounder/CEOFounded TurnstilePranshu MaheshwariSenior Product ManagerFounded Prayas AnalyticsRohun AtiResearch AnalystFounded Dartboard

Competitors · 2

by search overlap
CBS News184 shared keywordsCBS News is a news organization publishing reporting and video coverage on U.S. and world politics, business, science, health, and entertainment, including its free CBS News 24/7 streaming service.
Uber178 shared keywordsUber operates a multi-sided platform providing ride-sharing, food delivery, freight logistics, and business fleet management services across various global markets.

Companies competing with Second Measure for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Bloomberg Second Measure Raises $20M Series | Signalbasetrysignalbase.com · Mar 2026Second Measure (YC S15) Raises $20m Series Afortune.com · Feb 2019Second Measure Closes $20M Series A Funding Co-Led by Bessemer and Goldman Sachs - Bloomberg Second Measuresecondmeasure.com · Feb 2019Second Measure raises $20 million to analyze companies' sales and growth rates | VentureBeatventurebeat.com · Feb 2019Second Measure Closes $20M Series A Funding - FinSMEsfinsmes.com · Feb 2019

Frequently asked questions

What does Second Measure do?
Second Measure provides data analytics and insights derived from consumer transaction data to support investment research and decision-making. The company delivers proprietary datasets covering billions of U.S. consumer purchases with daily updates on thousands of public and private companies and brands.
Who founded Second Measure?
Second Measure was founded by Michael Babineau, Lillian Chou in 2015.
Who are Second Measure's investors?
Second Measure's investors include Bessemer Venture Partners, FundersClub, Norwest Venture Partners, Omega Venture Partners, Y Combinator, Shasta Ventures.
Where is Second Measure headquartered?
Second Measure is headquartered in San Francisco, US.