HubiFi

HubiFi is a financial intelligence, revenue recognition and data management platform aimed at accounting and finance teams at high-transaction companies. Its automated system aggregates and disaggregates financial data by any segment so teams can identify operational drivers in their financials, addressing situations where profit-and-loss data lacks the level of detail or segmentation required, which the company says leads to revenue leakage and margin erosion. The platform automates accounting and continuous reconciliations with GAAP-compliant processing, with the stated goal of allowing businesses to close an accounting period in hours rather than weeks.

The company positions its product against conventional revenue management tools by supporting cases beyond the standard "happy path," including mid-stream contract changes, multiple product lines, backdating and disputes. It offers connectors to payment and billing systems, including a Stripe Connector launched in August 2024 that handles revenue recognition for customers using Stripe's subscription management, billing and payment products.

Founding story

HubiFi was founded in 2023 by Jason Berwanger and Bill (William) Kaper. Berwanger, the co-founder and CEO, is a two-time entrepreneur with roughly 15 years in finance, data and technology, has led multiple ERP implementations, and previously worked at Root insurance, where he is credited with a 6% gross margin improvement around a sub-90-day IPO, as well as serving as EVP of Finance/Data at fintech startups. Kaper, co-founder, president and CTO, spent seven and a half years at Amazon as a senior leader and general manager, where he led multiple acquisitions, and five years as an executive at insurtech and fintech startups, including CTO roles. The company describes its product as built by accountants for accountants, heads of finance and CFOs, addressing problems the founders encountered as operators.

Business model

HubiFi sells a software platform to enterprise accounting and finance teams, with a sales-led motion built around demo requests and direct contact with sales; the company states it is transparent about pricing, and reports a 100% renewal rate.

Traction

The company reports closing 179 years' worth of customer data, processing 9.5 billion journal entries, identifying $14.5 million in revenue leakage, and a 100% renewal rate. It bootstrapped before its seed round and built a customer cohort among high-transaction enterprises in digital direct-to-consumer and insurance.

Latest developments

In August 2024 HubiFi announced a $2.5 million seed round and launched its Stripe Connector, with proceeds earmarked for building a foundational product and engineering team plus CPA and accounting expertise to inform its product roadmap.