True Link
YC S13New York City, US · Founded 2012 · Delaware corporation · 100 employees · 11 known investors
True Link provides financial cards designed to protect vulnerable individuals, particularly elderly people, from fraud and financial abuse while enabling greater independence.
Founders & leadership· Y Combinator alumni (S13)
True Link was founded in 2012 by Kai Stinchcombe and Claire McDonnell.
Board
FR
Investors · 11
Centana Growth PartnersSan Francisco · $10M – $50M
DeciensAlbuquerque · $500K – $5M
Generator VenturesEl Dorado Hills
GMO VenturePartnersTokyo
Nelstone Venturesvia Rich Nelson · inferred
QED InvestorsAlexandria · $30K – $25Mvia Frank Rotman · board
Radicle ImpactSan Francisco · $100K – $3M
Y CombinatorSan Francisco · $500K
Initialized CapitalreportedSan Francisco · $1M – $5M
Kapor CapitalreportedOakland · $100K – $1M
Khosla VenturesreportedMenlo Park · $5K – $50M
Reported raises · per SEC filings
Form D private placements$9M disclosed across 1 round · 2017
▶$9MraisedOct 2017 · 32 investors · OtherRule 506(c)
▶$9MraisedOct 2017 · 32 investors · Other
Rule 506(c)Officers, directors & promoters on the filing
- Claire McDonnellExecutive Officer, Promoter
- Frank RotmanDirector
- Kai StinchcombeExecutive Officer, Director, Promoter
- Offering amount
- $12.3M
- Amount sold
- $9M
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through True Link went on to found or lead other companies.
Competitors · 10
by search overlapVisa® Spend Clarity for Enterprise1065 shared keywordsVisa operates a global payments network enabling digital and card-based transactions for consumers and businesses across multiple sectors and geographies.
Capital One1031 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Chase1028 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Experian798 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Netspend Corporation759 shared keywordsNetspend is a prepaid and debit card provider serving millions of Americans with payment products focused on financial access and convenience.
Jetlore731 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
SmartAsset708 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Interactive Strength Acquires Ergatta689 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.
Finder688 shared keywordsFinder is a personal finance comparison platform that helps consumers find deals on savings accounts, bank bonus offers, and rates. It also publishes money-saving content such as budgeting and savings challenges.
Wellsfargo663 shared keywordsWells Fargo is a bank offering personal financial products such as checking accounts and a mobile banking app for consumers. Its services include account management, spending insights, and financial guidance.
Companies competing with True Link for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does True Link do?
- True Link provides financial cards designed to protect vulnerable individuals, particularly elderly people, from fraud and financial abuse while enabling greater independence.
- Who founded True Link?
- True Link was founded by Kai Stinchcombe, Claire McDonnell in 2012.
- Who are True Link's investors?
- True Link's investors include Centana Growth Partners, Deciens, Generator Ventures, GMO VenturePartners, Nelstone Ventures, QED Investors, Radicle Impact, Y Combinator and 3 more.
- How much funding has True Link raised?
- True Link has disclosed $9M raised across 1 round.
- Where is True Link headquartered?
- True Link is headquartered in New York City, US.