Trella

Trella operates a digital freight platform that connects shippers with trucking carriers across three Middle East and North Africa markets. Shippers can request quotes and book loads — including intercity haulage, port runs, direct truck rentals and specialised trucks — by specifying pick-up, drop-off and truck requirements in a single online flow, replacing phone-based booking and paperwork. Booked freight is then tracked with real-time GPS visibility, milestone alerts and electronic proof of delivery.

Alongside booking and tracking, the platform provides a dashboard consolidating loads, documents and financials, with reporting on on-time performance, costs and trends for shippers' operations and finance teams. On the supply side, carriers use a mobile app to browse open loads, accept those matching their trucks and routes, view transparent pricing and earnings, and receive payouts. The company states more than 30,000 carriers use the platform across Egypt, Saudi Arabia and the UAE.

Business model

Trella intermediates between freight shippers and carriers through a marketplace, handling load creation and matching, in-transit tracking, documentation and payment to carriers. Pricing is presented to both sides as instant and transparent, with the carrier proposition emphasising a marketplace of loads with no hidden costs and faster payment than offline alternatives.

Traction

The company reports more than 30,000 carriers using the platform across its three markets and cites metrics on loads delivered, on-time performance and countries served on its website, and features shipper testimonials and press coverage.