Calii

Calii is a Latin American online grocery company that delivers fresh produce and a broad grocery assortment to customers' homes, targeting delivery in under two hours and, per its consumer app, in 30–60 minutes. The company connects directly with producers and brands, automates the food supply chain end-to-end and fulfills orders through a network of micro-fulfillment centers, an approach it describes as full-stack rather than marketplace-based. Its stated aim is to combine ultra-fresh products with prices at or below traditional supermarkets while reducing food waste by up to three times.

The product is a mobile and web grocery app offering more than 5,000 items across categories including fresh vegetables and herbs, fruit, private-label brands, organics, nuts and bulk goods, bakery and tortillería, meat, poultry and fish, frozen foods, dairy and eggs, deli, pantry staples, snacks, beverages, baby, pet and pharmacy items. Features include a freshness guarantee with instant refunds or replacements, a Calii+ membership with free shipping and monthly grocery credit, a 10% additional discount for order pickup, and payment by card, PayPal, food vouchers or cash on delivery. Operationally, the company cites automated micro-fulfillment centers, digitized picking and packing, and machine learning and big data models for SKU selection and demand forecasting.

Calii describes itself as the top-rated grocery service in Mexico and frames its opportunity as the roughly $1 trillion Latin American groceries market, where online penetration of retail grocery sales was under 5% at the time of its Series A. Its Google Play listing shows more than one million downloads and a 4.5-star average across about 20,900 reviews; app-store reviews include both praise for product weight and quality consistency and complaints about produce freshness.

Founding story

Calii was founded by David Eduardo Arrambide Montemayor (CEO) and Maurizio Caló Caligaris (CTO), both Stanford-educated engineers, who launched the company in March 2019. Caló Caligaris was previously an early engineer at fintech company Addepar, a deep learning researcher at the Stanford AI Lab under Andrew Ng, and an instructor and teaching assistant in Stanford's computer science department, as well as a math olympiad medalist. The pair spent the company's first two years in two markets refining the model, user experience and unit economics.

Business model

Calii operates a full-stack, vertically integrated online grocery model rather than a marketplace: it sources directly from producers and brands, automates the supply chain end-to-end, and fulfills orders from a network of micro-fulfillment centers, delivering to customers' doors. By removing intermediaries it positions prices at par with or below traditional supermarkets such as Walmart while capturing margin from producer-direct sourcing. A paid membership tier, Calii+, provides free shipping and monthly grocery credit, and customers can also pick up orders at company locations for an additional discount.

Revenue comes from retail sales of groceries and household goods purchased directly from producers and brands and resold to consumers, supplemented by delivery fees below a free-shipping order threshold, the paid Calii+ membership, and an announced buy now, pay later product, Calii Pay. Customer payment options include card, PayPal, food vouchers and cash on delivery.

Traction

As of January 2022, Calii delivered over 2,000 orders per day in Monterrey with average order value above $40, had grown revenue more than threefold over the prior year and increased headcount 250% to over 250 employees and operators, with a stated target of surpassing 10,000 daily orders. Y Combinator later lists team size at 750. The Android app reports more than one million downloads and a 4.5-star average from roughly 20,900 reviews, and the company says it has raised more than $35 million.

Latest developments

Calii's Google Play listing was updated in August 2026 and shows more than one million downloads and a 4.5-star rating from about 20,900 reviews, with delivery promised in 30–60 minutes, an assortment of 5,000+ products, the Calii+ membership and pickup discounts. Y Combinator lists the company as active with a team size of 750. The company's careers page states it has raised more than $35 million and currently lists no open job openings, inviting general applications.