Tourial was founded by Jason Graub, Andy Binkley in 2021.

Who are Tourial's investors?

Tourial's investors include Knoll Ventures, Bonfire Ventures.

How much funding has Tourial raised?

Tourial has disclosed $5.4M raised across 2 rounds.

Where is Tourial headquartered?

Tourial is headquartered in Atlanta, US.

Tourial

Atlanta, US · Founded 2021 · Delaware corporation · 2 known investors

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Tourial is a platform for marketers to plan, build, and optimize interactive "micro tours" that condense long-form content into short, persona- and segment-specific stories, with AI assistance and a Chrome extension for adding demo sequences. It captures engagement data to optimize tours, personalize nurture, enrich leads, and drive pipeline generation, and integrates with other tools via standard integrations or custom scripts.

Marketing Tech SaaS Sales Tech

Founders & leadership

Tourial was founded in 2021 by Jason Graub and Andy Binkley.

Jason GraubCo-founder

Andy Binkley FounderAndy Binkley holds degrees in advertising from Indiana University and data science from Georgia Tech. He founded and scaled Tourial, a platform for creating interactive product tours with AI capabilities and engagement analytics.

Board

Brett Queener Board directorManaging Director at Bonfire Ventures

Investors · 2

Knoll Ventureslisted by Knoll VenturesAtlanta · $500K – $3M

How we know: Knoll Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

Bonfire VenturesreportedLos Angeles · $2M – $6M

How we know: board seat on SEC Form D · funding news · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$5.4M disclosed across 2 rounds · 2021–2023

▶$1.6MraisedMar 2023 · 4 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Brett QueenerDirector
Andrew BinkleyExecutive Officer, Director
Jason GraubExecutive Officer, Director

Offering amount: $2M
Amount sold: $1.6M
First sale: Mar 2023
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$3.9MraisedOct 2021 · 16 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Brett QueenerDirector
Andrew BinkleyDirector
Jason GraubExecutive Officer, Director

Offering amount: $3.9M
Amount sold: $3.9M
First sale: Oct 2021
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 10

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SupademoSupademo enables sales teams to build interactive sandbox demonstrations of their product using no-code recording and HTML/CSS cloning, eliminating the need for engineering resources or staging environments. The platform serves B2B software companies conducting live sales demos, proof of concepts, and partner enablement.

ConsensusConsensus offers an AI-powered demo automation platform that enables self-serve, personalized product discovery sessions for sales teams. The platform captures prospect engagement data and buying intent signals while providing the interactive experience B2B buyers prefer.

UserpilotUserpilot is a no-code product growth platform that lets product, UX, and customer success teams create in-app experiences, track product usage and feature adoption, run session replays, and collect user feedback. It serves SaaS companies and enterprises pursuing product-led growth.

RepriseReprise provides a demo creation platform for enterprise presales, sales, and marketing teams to build product tours, sales demos, and interactive leave-behind materials within a single integrated system.

WalnutWalnut provides interactive, personalized product demo software for SaaS sales teams, enabling prospects to experience products across websites, email, and live presentations rather than generic, buggy demos.

AtlassianAtlassian offers a teamwork platform combining project planning, knowledge management, and AI orchestration tools for teams and their AI agents. Its products help organizations plan, execute, and deliver work at scale.

ArcadeArcade offers software for creating interactive product demos that can be personalized at scale using custom variables, with features for editing recorded product text, branching paths, and engagement analytics. It serves sales and marketing teams looking to tailor demos to specific prospects, use cases, or personas without code.

TestBoxTestBox is a buying and selling operating system designed to optimize the software purchasing experience for customers. The platform helps buyers make confident purchasing decisions and enables sellers to close larger deals through improved customer experience design.

Companies working in the same space as Tourial.

In the news

Tourial Raises $3.4M Round to Ignite Growth Through Product-Led Storytellingfinance.yahoo.com · Jan 2022

Frequently asked questions

What does Tourial do?: Tourial is a platform for marketers to plan, build, and optimize interactive "micro tours" that condense long-form content into short, persona- and segment-specific stories, with AI assistance and a Chrome extension for adding demo sequences. It captures engagement data to optimize tours, personalize nurture, enrich leads, and drive pipeline generation, and integrates with other tools via standard integrations or custom scripts.
Who founded Tourial?: Tourial was founded by Jason Graub, Andy Binkley in 2021.
Who are Tourial's investors?: Tourial's investors include Knoll Ventures, Bonfire Ventures.
How much funding has Tourial raised?: Tourial has disclosed $5.4M raised across 2 rounds.
Where is Tourial headquartered?: Tourial is headquartered in Atlanta, US.