Reprise

Market position

At its 2021 Series B, investors described Reprise as pioneering a new category of demo and product experience platforms and as the leading product in that emerging category. The company notes that in 2023 G2 established a Demo Automation category and Gartner established an Interactive Demo Creation category. Rudina Seseri of Glasswing Ventures, named Investor of the Year at the 2022 Startup Boston Community Awards, listed Reprise among the Boston companies she has backed.

Reprise positions itself as the only fully integrated demo creation platform spanning product tours, custom sales demos, leave-behinds and sandbox environments, and claims to be the only vendor supporting all three approaches to live sales demos (guided capture, data injection into the live app, and application clone). It also markets itself as the only agentic demo builder for enterprise software, emphasizing governed, permission-scoped agent access and enterprise security certifications.

Technology

The platform captures the front end of a web application to produce editable, pixel-accurate guided demos; injects and modifies demo data, including charts and tables, in live environments; and creates code-level clones of an application for interactive, resettable sandboxes. Delivery infrastructure includes a dedicated CDN, remote hosting with offline availability, and support for thousands of concurrent users. An MCP server and browser extension expose demo-authoring tools to AI agents under the same RBAC-scoped, attributable permissions as human users. Named products over time include Replay, Replicate and Reveal. Compliance claims: SOC 2 Type II, GDPR and ISO 27001.

Go-to-market

The company sells directly to enterprise software vendors, with website calls to action for booking a demo and a free trial. Marketing leans on named customer case studies (Databricks, Pendo, Hireology, Cloudera, Medallia, Gainsight) and on quantified claims such as increasing website conversions by 60%, halving sales cycles and growing pipeline by 50%. It also markets to marketing teams seeking product-led growth motions without engineering support, and distributes through agent/LLM channels including an MCP server and browser extension.

Enterprise software companies' presales/solutions engineering, sales and marketing teams. Named customers include Databricks, Pendo, Hireology, Cloudera, Medallia, Gainsight, ZoomInfo, Outreach and Silicon Valley Bank.

Geography

Reprise is a private company headquartered in Boston, Massachusetts, with operations in San Francisco, California and remote-first roles throughout the United States; Series A proceeds were earmarked for expansion in the U.S. Northeast and Bay Area.

History

Reprise's own timeline dates its founding and seed round to 2020, along with its first customer and the launch of Replay. In 2021 it raised a $17 million Series A (February) and a $62 million Series B (November), was certified as a Great Place to Work, and launched Replicate. It reported 8 million demos viewed and SOC 2 Type 2 compliance in 2022, launched Reveal in 2023 as analyst firms established demo automation and interactive demo creation categories, shipped a next-generation Replay in 2024, added AI data injection, agent configuration and cloning technology in 2025, and launched its MCP integration for LLM-based demo creation in 2026. Note that internal records list a 2019 founding date while company sources state 2020.