Text Blaze

Text Blaze is a text expansion and typing-automation product that lets users save reusable blocks of text as "snippets" and insert them anywhere by typing a short keyboard shortcut (for example, /ty for a thank-you message). It is distributed as a Chrome extension, a macOS application and a Windows application, the latter available through the Microsoft Store or direct download. In the browser it operates on sites such as Gmail, Google Docs, Office 365, LinkedIn, Salesforce, Blackboard and Epic; on Windows it works in applications including MS Word, Outlook, Slack and Notion.

Beyond static text replacement, snippets support dynamic templates: form fields that prompt for variable data at insertion time, dynamic formulas for calculations, simulated clicks and key presses to automate workflow steps, and integrations with other websites. Form data can be saved and follow-up actions triggered when a snippet is used. Team features include shared snippet folders that act as a central library of frequently used emails, chat replies and other messages, with collaborative editing and automatic real-time propagation of changes to all users of a shared snippet.

The company operates a family of Blaze applications documented together: Text Blaze for snippets and templates, AI Blaze for AI-assisted writing and editing, and Data Blaze for tables and sheets. Supporting resources include a documentation site, a template gallery, formula and dynamic-command references, tutorial videos, and a public user community forum with categories for questions and help, feature ideas, snippet exchange, and a dedicated health care section.

Founding story

The company was founded in 2019 by Dan Barak and Scott Fortmann-Roe, listed as active founders; Dan B. is identified as Co-Founder and CEO and Scott Fortmann-Roe as CTO and Co-Founder.

Business model

Software distributed to individual users and teams, with a free entry tier ("Add to Chrome – It's Free!") alongside a dashboard and a sales-assisted path via a "Schedule a demo" option. Caplight characterizes the business model as B2B with a subscription SaaS, freemium customer profile.

Freemium software: the Chrome extension and AI Blaze are offered free to start, with a subscription SaaS model and team/organization plans that add shared snippet folders and administrative management, plus a demo-led route for larger teams.

Traction

The company reports more than 700,000 users, over 1,800 Chrome Web Store reviews, and roughly 7 billion characters typed per month using the product. It states that top users (the top 10% by usage) save more than 28 hours per month, framed as over $10,000 per year assuming a 200-characters-per-minute typing speed and a $30 hourly value, and cites an average 11x productivity increase when a snippet is used. Its community forum hosts thousands of topics, including over 4,000 in the snippet exchange category.

Latest developments

AI Blaze, an AI co-pilot for writing and editing, is offered as a free companion product that supports personal AI prompt templates, automatic inclusion of page content in prompts, and rewriting or improving existing text. The Blaze documentation now covers three applications — Text Blaze, AI Blaze and Data Blaze — and connected snippets that link them. The company has advertised a Product Marketing role in San Francisco or remote in the US at $80,000–$150,000 with 0.50% equity.