Magical

Magical was founded in 2020 by Harpaul Sambhi, Rosie Chopra, Zach Piepmeyer, and Prashant Viswanathan. Sambhi, the CEO, had previously founded Careerify, an HR-tech startup acquired by LinkedIn in 2015; while working inside LinkedIn post-acquisition he became fixated on the amount of repetitive, manual copy-paste work knowledge workers perform every day, which became the founding insight for Magical. The company built a free Chrome extension that let users define text-expansion-style keyboard shortcuts (e.g., typing '@name') that could not just insert boilerplate text but actively move structured data between webpages, spreadsheets, CRMs, and forms -- positioning itself as a simple, no-code alternative to expensive, technical robotic process automation (RPA) platforms like UiPath.

Magical raised a $6 million seed round backed by Greylock and Bain Capital Ventures (exact date not publicly disclosed, prior to mid-2022), then announced a $35 million Series A on June 6, 2022, led by Coatue Management, with Greylock, Bain, Lightspeed Venture Partners, SV Angel, Blank Ventures, and Box Group participating alongside a roster of notable angel investors (Front's Mathilde Collin, Figma's Dylan Field, Loom co-founders Joe Thomas, Shahed Khan and Vinay Hiremath, Intercom's Des Traynor, Lattice's Jack Altman, and former Atlassian executives Jay Simons and Sri Viswanath). At the time of the Series A, Magical reported over 450,000 users and 10,000+ businesses using the product, including employees at companies such as Disney, Facebook, Salesforce, and Uber, with plans to grow from 18 to roughly 35 employees by the end of 2022.

By the mid-2020s, Magical had repositioned itself from a horizontal productivity tool into a vertical, healthcare-focused 'agentic AI' company. Its website now markets 'AI Agents for Healthcare Operations,' offering pre-trained, ready-to-deploy agents for prior authorization, patient referrals, insurance benefits verification, medical records requests, revenue integrity, and payment posting -- agents that the company claims operate directly inside EHRs and payer portals without requiring API integrations, deploy in four-to-eight weeks, and achieve roughly 90%+ automation accuracy. The company's own materials describe it as founded in 2020 and now headquartered in New York City (earlier company records list San Francisco as the original HQ), with roughly 70 employees visible on its public team page as of August 2026 (third-party estimates put headcount around 80). Leadership as of 2026 includes CEO/co-founder Harpaul Sambhi, COO/co-founder Rosie Chopra, co-founder/engineering manager Prashant Viswanathan, and President Geoffrey Martin; co-founder Zach Piepmeyer (formerly Head of Design) is no longer listed on the company's public team page, though no departure has been separately confirmed via press.

Business model

B2B software sold via a direct/enterprise sales motion ('Book a demo', 'Contact Sales'); originally a freemium browser-extension product (free with planned premium tiers) aimed at individual knowledge workers and teams, evolved into an enterprise platform selling pre-built and custom AI agents to mid-market and enterprise healthcare organizations, deployed as self-serve software or as a Magical-managed service.

Not publicly disclosed in detail. Originally free with plans to introduce paid premium tiers (as of 2022); current healthcare-agent business appears to be subscription/contract-based enterprise pricing tied to agent deployment (no public pricing page with rates as of Aug 2026).