Wellness & Fitness Startups

Sloomoo Institute operates interactive, slime-themed entertainment venues (Sloomoo Institutes and smaller MiniMoos) featuring DIY slime bars, sensory installations, and ASMR experiences, and also sells handmade slime, merchandise, and upcoming character-based media. The women-led consumer brand focuses on play, stress relief, and inclusivity for visitors of all ages.

1 investor

SmartBaking Co produces low-carb, high-protein muffins marketed to consumers following ketogenic and diabetic-friendly diets, with zero net carbs and high fiber content per muffin. The products are gluten-free, non-GMO, individually wrapped snacks positioned for convenient consumption.

1 investor

Smash builds health and fitness mobile apps. The company is in a pre-launch stage and currently operating a waitlist.

1 investor

Smearcase makes FroCo, a high-protein frozen ice cream made from cottage cheese and boosted with collagen, offering 40g+ of protein per pint. Its pints are sold in grocery retail across the US, including over 400 Sprouts Farmers Markets.

1 investor

Smileneo offers clear teeth-aligner treatment that straightens patients' teeth over an average of about six months. The company serves individual consumers seeking orthodontic correction and lets them apply for treatment online.

1 investor

SMUDGED makes mindfully sourced wellness and healing products aimed at helping clients manage stress, trauma, and nervous system regulation. The brand emphasizes sustainable sourcing and practices for individuals and communities seeking emotional balance.

1 investor

Snackify operates an e-commerce platform selling curated snack products and gift cards to consumers and businesses. The company offers individual snacks, themed boxes (like Office Snacks Box and Family Care Package), and gift card options for flexible purchasing.

1 investor

Snapi provides gut microbiome testing kits designed for infants and young children aged 0-5 years, along with personalized dietary recommendations from clinical dietitians based on stool sample analysis. The service aims to help parents identify and address common health concerns like eczema, constipation, and allergies by understanding their child's microbiome composition.

1 investor

SNOW manufactures hydroxyapatite-based toothpaste products designed for teeth whitening and enamel support. The company sells direct-to-consumer oral care formulations with natural ingredients targeting consumers seeking gentle whitening solutions.

1 investor

Sobrash makes skincare and body products formulated without preservatives, parabens, sulfates, or dyes, marketed as cruelty-free and affordable. The brand offers scented moisturizing products aimed at consumers seeking natural personal-care items.

1 investor

Social Inclu K.K. operates group homes for people with disabilities in Japan under the country's disability welfare services framework. The company focuses on addressing the housing shortage for people with disabilities and their families.

1 investor

SocialRx connects members with community-based activities like art, culture, nature, and movement to address mental health and loneliness. The company provides a social prescribing solution that bridges gaps in traditional mental health services, particularly for underserved populations.

1 investor

Socie is an aesthetic salon offering customized beauty and skincare treatments using premium international skincare brands, positioned in high-end retail locations including department stores and hotels.

1 investor

SoFiiT offers a wellness platform that combines physical movement, social engagement, and AI-driven data insights to improve users' physical activity and mental wellness. A case study cites improved activity levels and mental wellness among USC Viterbi Engineering students.

1 investor

A beverage company offering traditional West African drinks made from natural ingredients including zobo leaves and tiger nuts.

1 investor

Sohati is a health and wellness media platform offering content on diseases, medical advice, nutrition, beauty, pregnancy, mental health, and sexual health for Arabic-speaking audiences.

1 investor

Sohati Care sells a skincare line called The Purest Solutions, offering active-ingredient facial products such as exfoliating peels, serums, eye contour treatments, and SPF moisturizers. The products are marketed directly to consumers.

1 investor

Sol is a mobile app for self-care, personal growth, and community, offering practices such as breathwork, journaling, meditation, prayer, and yoga along with personalized multi-week growth plans. It connects users with others who share similar goals and interests to support their inner-life development.

1 investor

Sol Clarity develops the Electrodynamic Screen (EDS™), a water-free, automated, non-contact technology that uses electric fields to remove dust from solar panels without manual labor or moving parts. A spin-off from Boston University, the company targets the solar energy industry to support renewable electricity production while conserving water.

1 investor

Sola Salons operates a salon suite franchise model where franchisees build and manage high-end salon studios rented to independent beauty professionals. The company supports over 740 locations and 20,000 beauty entrepreneurs seeking business ownership and operational freedom.

1 investor

Solar Unsoiled develops a data-driven software platform that applies soiling research to optimize solar panel performance and efficiency. The company serves the renewable energy industry by providing tools to predict, detect, and mitigate soiling impacts on solar installations.

1 investor

Solawave sells at-home skincare devices that use red light therapy, galvanic current, therapeutic warmth, and facial massage to address fine lines, wrinkles, puffiness, and skin firmness. Its FDA-cleared beauty tools are sold direct to consumers and through U.S. retail stores.

1 investor

Solius makes an FDA-cleared, over-the-counter UVB light therapy device that analyzes a user's skin tone to deliver a personalized dose of UVB light for vitamin D production and other systemic health benefits. The device pairs with a mobile app for skin analysis and dosing, positioning itself as a controlled alternative to natural sunlight, tanning beds, and traditional phototherapy.

1 investor

SolvEat is a food-tech company that develops clinically validated bioactive botanical ingredient compositions, using microencapsulation to add functional health benefits to everyday foods like chocolate, snacks and beverages. It serves food and beverage manufacturers seeking to create wellness-oriented products that target specific health conditions.

1 investor