Wellness & Fitness Startups

SereneSleep is developing palatal implants intended as a one-time treatment for snoring and sleep apnea, as an alternative to masks, tape, or surgery. The company is studying the safety and effects of its technology, which is not yet available to patients.

1 investor

Sereniby makes a nursery air device that combines a pediatric-grade HEPA and carbon air purifier with directed airflow circulation and real-time laser air-quality sensors, sold directly to parents of babies and young children. The device includes a companion app, red-spectrum night light, and is marketed for safe sleep and air quality in the nursery.

1 investor

Serenitas develops and operates gated over-50s land lease lifestyle communities across Australia, offering low-maintenance homes and resort-style facilities to older homeowners. The company positions its communities as affordable, amenity-rich residential options in various Australian locations.

1 investor

Avni sells menstrual and feminine hygiene products for women, including reusable period underwear, cloth pads, panty liners, menstrual cups, sanitary pads, iron supplements, and specialized detergents. The company also runs impact work focused on menstrual health for women in peri-urban and rural areas of India.

1 investor

Cellufree is a supplement containing curcumin and Resvitech, a polyphenol blend, designed to reduce the appearance of cellulite and improve skin firmness and elasticity in adult women. The product targets inflammatory cellulite, particularly for those with lipedema, and serves as a complementary treatment alongside aesthetic procedures.

1 investor

SG Assist provides a care coordination platform called CareConnect and a Caregiver Resource Centre to support seniors, individuals with disabilities, and their caregivers through technology-enabled neighbourhood connections and community volunteer networks in Singapore.

1 investor

Shandi Global makes a range of plant-based, high-protein food products, including burger patties, schnitzels, nuggets, protein chunks, soups, and flavored protein drinks. The products are positioned as meat alternatives and protein-fortified foods for consumers seeking protein-rich diets.

1 investor

Shani Darden Skin Care is a skincare brand created by esthetician Shani Darden that develops and sells facial treatment products for consumers, including moisturizers and serums. Its offerings target skin concerns such as hydration, fine lines, and texture.

1 investor

Shape is a digital wellness media publication offering science-backed articles, product reviews, and expert advice on fitness, health, and wellness. The site serves millions of monthly readers seeking accessible, inclusive wellness content and unbiased product recommendations.

1 investor

SharkFit is a ready-to-eat healthy food brand specializing in ambient-temperature chicken breast products and low-calorie foods for young consumers in fast-paced lifestyles. The company offers six product lines including protein meats, whole grains, high-fiber baked goods, light condiments, zero-calorie snacks, and energy drinks.

1 investor

Five Lives offers a brain health app for people over 50, combining brain training games and adapted physical activity to support memory, language and daily autonomy. Its program is built around five lifestyle pillars — nutrition, sleep, physical activity, mood & social, and mental stimulation — aimed at reducing dementia risk.

1 investor

Shaz and Kiks produces nutrient-rich hair care products formulated with Ayurvedic herbs and botanicals to support scalp health and hair growth. The company focuses on responsible sourcing and sustainable production practices.

1 investor

SHEEX makes performance bedding and cooling sheets using temperature-regulating, moisture-wicking fabrics adapted from athletic textiles. The products are aimed at consumers seeking cooler, deeper sleep and better recovery.

1 investor

Shield Healthcare develops nutrition-focused therapies for women's health and early childhood development, addressing needs such as PCOD, fertility, pregnancy, menopause, and children's cognitive and physical growth. Founded in 1995, it works with doctors and researchers on evidence-based, clinically supported products and provides patient education resources.

1 investor

Shift Health offers a personal concierge service combining human experts and AI to help individuals with health, family, relationships, and work needs through one continuous relationship.

1 investor

Shift makes zero-calorie, zero-sugar beverages formulated with hemp-derived cannabinoids, terpenes, and functional molecules as an alcohol alternative, offering cocktail-flavored drinks with a light buzz and no hangover. The products are sold direct-to-consumer via one-time orders and subscriptions.

1 investor

Shifu is a text-based AI health assistant that delivers personalized care plans timed to a user's day, integrating calendars, logs, and wearables, and escalating to a human dietitian or coach when patterns warrant expert input. It also handles follow-through tasks such as grocery lists, orders, and calendar changes to help users carry out their health plans.

1 investor

Shmoody is a mobile app for self-care and mental health that guides users to take real-world mood-improving actions through an intentionally fun, science-backed experience. It also offers Shmoody U, a version for colleges and universities to support students.

1 investor

Shmoody is a mobile app that combines mental health support with accessible, engaging tools designed to encourage users to take actionable steps toward improved wellbeing. The platform targets students and college populations by making mental health tools feel relatable and enjoyable rather than clinical.

1 investor

Sholder provides one-to-one transformational mental wellness sessions through trained community providers who use active listening and reflective questioning to help individuals reconnect with their inner wisdom. The service offers an alternative approach to traditional counseling and coaching, targeting people seeking mental well-being support.

1 investor

Harborside is a vertically integrated cannabis retailer and cultivator operating multiple dispensary locations across California, offering curated cannabis flower, concentrates, edibles, and other products from established brands. The company serves both newcomers and experienced cannabis consumers through retail stores, online ordering, and delivery services.

1 investor

Shyft sells plant-based nutrition and wellness supplements including pea and brown rice protein isolate, fermented yeast protein, and electrolyte hydration products, and offers online nutrition consultations. Its physical products are sold across India while its consultation services are available globally.

1 investor

Sibstar offers a debit card and companion app that lets people and their families set and remotely adjust spending, cashpoint, and location limits to protect against scams and overspending. It is aimed at people living with dementia, learning disabilities, mental health conditions, or in recovery, and the carers who support them, in the UK.

1 investor

Side by Side makes all-natural, whole-food dog food and treats — including freeze-dried diets, toppers, stews, and treats — formulated using Eastern Food Therapy to match each dog's individual nutritional needs. Products are made in small batches in the USA, with no synthetic or artificial additives, and the company offers a "Balance Indicator" tool that recommends recipes based on a photo of a dog's tongue.

1 investor