Wellness & Fitness Startups

Fel Beauty is a cosmetics brand whose flagship Kissylips Cushy Shine Lip + Cheek Balm is a 3-in-1 lip balm, lip gloss, and blush with a kiss-on applicator, sold in eight buildable shades. The products use a proprietary "fel-good complex" formulated to support the lip barrier, and are marketed to consumers seeking playful, nostalgia-driven beauty.

1 investor

Fellos is an online health platform for men in the Netherlands that provides doctor consultations and prescription medication for conditions such as erectile dysfunction, hair loss, premature ejaculation and acne. Users complete an online questionnaire reviewed by a BIG-registered Dutch physician, receive a personalized treatment plan, and get medication delivered discreetly.

1 investor

Femometer makes a smart ring and companion app for women that track biometric signals such as temperature, sleep, recovery, activity, and stress to monitor menstrual cycles, menopause, and overall health. The product includes an AI health coach and personal baseline comparisons, positioned in the femtech wearables category.

1 investor

Fera creates veterinarian-formulated wellness supplements for pets, blending traditional clinically studied ingredients with newer ones for holistic health support. It sells its products direct to consumers through its online store.

1 investor

Ferra offers gentle, physiotherapist-designed strength training that people over 50 do at home using a wall-mounted machine, for about five minutes a day on a monthly subscription. It markets to older adults and their families in Bengaluru, India, in the fitness and wellness category.

1 investor

Fettle is an online therapy platform that connects individuals in Ireland with accredited therapists via a technology-enabled service. The company aims to improve access to mental health support by removing barriers related to cost, geography, and stigma.

1 investor

Fiction is a food company that designs functional foods using what it calls "food architecture" — arranging nutrient-dense, efficiently grown ingredients (including those from euglena, algae, fermentation, and cellular agriculture) to deliver specific health outcomes while minimizing environmental impact. Its products are vegan and aim to improve human health and reduce the environmental cost of food production.

1 investor

Filament Health develops naturally derived, botanical psychedelic compounds into pharmaceutical-grade medicines, using a development pathway aimed at reducing drug development time. The company targets both pharmaceutical and non-pharmaceutical markets for psychedelic drug products.

1 investor

Filmore Pharma produces Spritz Sister, a pH-balanced antiseptic intimate mist for feminine care made from hypochlorous acid. The product is designed to maintain vaginal health and cleanse sensitive intimate skin.

1 investor

FINDS provides a decision engine for inventory value optimization in fashion, luxury, and beauty, helping teams simulate scenarios and determine optimal strategies for inventory distribution across channels (full-price retail, outlets, off-price partners, employee sales, donation, and recycling).

1 investor

First Crop is a wellness company offering products rooted in herbalism and cannabis, developed with expert herbalists and cannabis edible specialists.

1 investor

First Day sells family-designed vitamins and mineral supplements aimed at closing nutrient gaps in children, teens, and families living on modern diets. Its products are marketed as research-backed, non-GMO, vegan, gluten-free, and sold in refillable packaging.

1 investor

First Derm provides teledermatology services, connecting patients with dermatologists for skin condition diagnosis and evaluation through digital health technology.

1 investor

Fisikal is a fitness management software platform that provides scheduling, client management, financial tracking, and fitness program delivery tools for health clubs, studios, personal trainers, and fitness education companies.

1 investor

SportCity operates a network of fitness clubs across the Netherlands offering gym facilities, group fitness classes through Les Mills programs, and wellness amenities such as saunas and relaxation areas.

1 investor

Fit + Fresh designs insulated bags and accessories for women managing busy daily schedules, combining functional organization with fashion-forward design. The company specializes in lunch bags, travel totes, diaper bags, and coolers that balance style with practical features.

1 investor

FITbody produces whey protein powder supplements formulated for women focused on fitness, featuring isolated and hydrolyzed whey protein with added digestive enzymes. The company manufactures in Mexico and targets women who prioritize athletic performance and clean nutrition.

1 investor

FitBudd is a software platform that provides fitness coaches and personal trainers with an all-in-one business operating system, including client management, workout programming, nutrition tracking, payments, and communication tools. The platform serves independent fitness professionals who want to scale their coaching business while maintaining direct client relationships and brand ownership.

1 investor

A Japanese footwear brand that designs shoes based on ergonomic principles to support the foot's natural structure and rolling motion while maintaining aesthetic appeal. The company serves consumers seeking comfortable, stylish shoes that prioritize foot health over fashion compromises.

1 investor

FitFu was a gamified fitness mobile app for iPhone and iPod Touch that used the device's accelerometer to track users' physical activity and provide feedback toward their goals. It added social features for comparing progress with friends and used points and levels to keep users motivated. (Now closed.)

1 investor

Fitgenes is an Australian company that provides DNA-based genetic testing and personalised health and wellness reports covering diet, weight management, healthy ageing and lifestyle. It sells its products through a global network of over 1,000 certified independent health practitioners.

1 investor

Fitia provides an AI-powered application that generates customized meal plans and tracks nutrition intake, adjusting recommendations based on user progress and dietary preferences to support weight management and muscle development goals.

1 investor

Fitify is a mobile fitness app that delivers personalized workout plans and nutrition guidance tailored to individual goals and fitness levels. The platform offers over 900 exercises across categories like yoga, HIIT, and strength training, along with instructional videos and a recipe database for users seeking at-home fitness solutions.

1 investor

Fitivity offers a content management system and app platform focused on workout and training programs, exercises, and audio collections. It provides fitness training content and tools for users.

1 investor