Sports Tech Startups

TrainerMetrics is a data-first operations platform for personal trainers, teams, and fitness organizations, providing client metrics and stats in one hub to help optimize training programs, improve client retention, and track results. It targets the personal training industry.

1 investor

Trainers Vault publishes guides and a newsletter for personal trainers and fitness professionals, covering certifications, income, client acquisition, and workout programming. Its content is organized into topic clusters such as trainer business, certifications and careers, training niches, exercises, and coaching skills.

1 investor

Trainiac operates a platform that pairs individuals with certified personal trainers who provide personalized workout programming, ongoing accountability, and support to help users build lasting fitness habits. The service is aimed at busy people who want human coaching they can follow on their own schedule rather than app-based algorithms.

1 investor

CTS provides endurance coaching for cyclists, ultrarunners, and triathletes, along with training camps, performance and sweat testing, and an adaptive training app. It also sells related products such as training video downloads and books.

1 investor

Trendex issues digital fan passes from professional football and basketball athletes, offering fans exclusive content, events, and experiences directly connected to the players.

1 investor

Trial Enduro Direct sells technical racing apparel and protective gear designed for competitive enduro riders, featuring lightweight jerseys, reinforced pants, gloves, and accessories with aerodynamic and performance-focused construction.

1 investor

Tricam manufactures portable outdoor recreation tables, particularly tailgate filet and game cleaning tables that fold for transport. The company serves outdoor enthusiasts and hunters with equipment designed for fieldside food preparation.

1 investor

Trip2Balance is a mobile app that uses AI to create dynamic, personalised diet plans adapted to users' training schedules, food preferences, and goals, with features including a planner, shopping list, supplement recommendations, and delivery. It targets sportspeople and athletes, and partners with sports centres across Spain.

1 investor

Tripulse designs and sells activewear with a focus on clean, natural, and high-performing materials. The company targets people seeking sustainable, ethically-made athletic clothing aligned with wellness and environmental values.

1 investor

TROT is a free mobile app with a full-screen video feed where equestrians browse and post classified listings for horses, equipment, and equestrian services, with secure payment and delivery offered on transactions. It serves riders and equestrian businesses across France, Belgium, Switzerland, and Luxembourg.

1 investor

True Linkswear designs and sells golf footwear, apparel, and accessories for golfers, offering shoes, tops, pants, shorts, and headwear built for on- and off-course wear. The brand emphasizes comfort and performance and uses sustainable materials in its products.

1 investor

TruFit operates a chain of fitness clubs offering gym access, HIIT and cycle classes, personal training, and amenities like saunas and basketball courts. It serves gym-goers across more than 40 locations with membership plans and body composition scanning.

1 investor

TruGolf manufactures golf launch monitors and golf simulator systems that measure ball flight data and provide indoor golfing experiences for consumers and golf facilities.

1 investor

Trybe is a platform that lets fitness and training content creators turn their existing video libraries into branded iOS and Android apps, complete with their own branding, Stripe payments, and member email syncing. It handles the full subscriber journey including sales pages, quizzes, checkout, membership features, and payment retries, while creators keep 80% of revenue.

1 investor

Tzuka designs and manufactures sports earbuds engineered to withstand high-impact athletic activities, with advanced electronic capabilities and durability-focused engineering. The company serves athletes and action sports enthusiasts demanding premium audio equipment built for extreme conditions.

1 investor

UPRO Soccer offers a mobile app providing daily 15-minute guided soccer training sessions for kids to do at home, with progress tracking, leaderboards, and challenges. Aimed at families (and later clubs), it uses an "Assistant Coach" to supplement limited practice time.

1 investor

Ultra CHILL is a cold therapy and compression sleeve for ankle recovery that combines a flexible gel with 360° coverage in a slip-on design. Designed for post-workout recovery, injury management, and everyday ankle soreness without the mess or inconvenience of traditional ice packs.

1 investor

Umbo appears to be a sports supplement brand focused on athletes and competitors, positioning its products around a training and recovery mindset. The page is brand messaging and does not detail the specific products or ingredients.

1 investor

Umpqua manufactures and distributes fly fishing equipment, including flies, hooks, tools, and storage solutions designed for fly anglers. Founded in 1972, the company curates and sells products from a network of fly tyers and continues to innovate in fishing gear and accessories.

1 investor

Unequal makes protective sports equipment, including head protection and FDA-cleared Commotio Cordis chest protection products, using materials such as Kevlar to reduce impact acceleration. The company sells patented protective gear for athletes and players across various activities and sports.

1 investor

The United Soccer League (USL), founded in 1986, operates a range of professional and pre-professional soccer leagues in the United States, including the USL Championship, USL League One, USL League Two, the Gainbridge Super League, the USL W League, and youth and academy programs. It runs community-rooted men's and women's clubs across the country and provides a youth-to-professional development pathway.

1 investor

Zen Planner Engage (UpLaunch) is a CRM and marketing automation platform for gym and fitness business owners, offering AI-generated content, automated messaging, review management, and a marketplace of 100+ pre-built campaign, website, and funnel templates. It helps fitness studios attract leads, convert visitors into members, and run marketing campaigns.

1 investor

upLYFT makes smart clothing embedded with sensors that continuously track biomechanics and movement biomarkers such as joint movement, loading, left-right symmetry and balance. It targets athletes, clinicians and physiotherapists to assess performance, recovery, injury risk and physical health conditions.

1 investor

UPSIDE SPORTS ENTERTAINMENT builds a fan engagement platform with sports prediction apps customized for sports teams, leagues, and media, monetized through sponsorships rather than user fees. The company also provides sports IP management, business and DX support for sports organizations, and operates the SPORTS BIZ TECH Consortium (SBTC) in Japan's sports industry.

1 investor