Sports Tech Startups

StepSetGo is a fitness app that rewards users for walking and staying active, aiming to boost motivation by paying users for their steps. It also runs an in-app marketplace called Bazaar featuring brand deals and offers.

1 investor

Sterling Adventures is a personal blog documenting mountaineering, hill walking, climbing, and travel adventures dating back to 2005. The site also offers Lake District letterbox clues, an adventure location map, professional services from its founder, and WordPress plug-ins for sale.

1 investor

STIX makes hockey sticks, including a Gretzky Signature Series and goalie sticks, manufactured in Brantford, Ontario using materials primarily sourced from Canada and the USA. The company sells consumer sporting goods directly to customers online.

1 investor

STRAFFR makes a smart resistance fitness band paired with a mobile app that guides and tracks strength workouts for home and travel exercisers. The German consumer fitness product is used by several thousand people across more than 30 countries.

1 investor

Street League Skateboarding (SLS) organizes professional street skateboarding competitions, including the SLS Championship Tour held on custom-built certified plazas in major cities worldwide. It provides an amateur-to-professional competition pathway and live events in the action sports industry.

1 investor

Stretch Zone operates stretch studios offering practitioner-assisted stretching, where certified staff use a patented strapping system and proprietary tables to isolate and stabilize muscles and increase clients' active range of motion. It serves general consumers as well as athletes seeking improved posture, circulation, mobility, and flexibility.

1 investor

Stride is a platform that enables trainers to communicate with racehorse owners and syndicate managers through a centralized app and website. It provides training updates, race schedules, media sharing, and syndicate management tools to keep owners informed throughout their horse's career.

1 investor

Stridist offers an online course builder platform that enables fitness and nutrition professionals to create and deliver educational content such as video lessons, written materials, quizzes, and resources to their clients. The platform provides automation features and integrates with workout tracking, messaging, and client progress monitoring tools designed specifically for fitness and nutrition coaching businesses.

1 investor

Stronger Youth Brands is a franchise holding company that acquires and partners with youth enrichment franchisors across categories such as sports, music, STEM, tutoring, arts, and cooking. It operates brands including Soccer Shots and Little Kickers, delivering play-based programs that teach foundational skills to young children.

1 investor

StudentSports is a sports marketing agency that helps brands engage audiences through sport, offering experiential marketing, content production, influencer and NIL partnerships, and sports strategy services. It works with brands, leagues, and properties, connecting them with athletes and creators in sports and youth markets.

1 investor

Subit is a membership and payment management platform for gyms, fitness studios, yoga centres, coaching classes, and other subscription-based businesses in India. It handles member tracking, automated renewal reminders, payment tracking across cash/UPI/online, QR code enrollment, and AI-powered business insights, with an enterprise integration SDK called Subit Connect.

1 investor

SuperPark operates indoor activity parks offering movement- and play-based experiences for families and friends of all ages. The company positions itself against physical inactivity and seeks licensees, premises, and partners to expand its parks.

1 investor

Superstat automatically extracts player statistics, event timelines, and performance patterns from video footage of team sports games, enabling coaches and teams to make data-driven decisions without manual analysis. The platform serves coaches and non-professional sports teams seeking detailed game insights.

1 investor

Surfeye operates a network of AI-powered surf cameras that record surfers at ocean spots and wave pools. It covers locations in Portugal, Brazil, and wave pools worldwide.

1 investor

Surftech designs and manufactures surfboards, paddleboards, and prone boards, working with established board shapers to produce boards sold through retail shops nationwide. Its range includes branded collections and constructions for surfing and paddling.

1 investor

SwellCycle manufactures recyclable surfboard cores using large-format 3D printing and high-performance composites, and is developing microfactory production systems for sports equipment and aerospace applications.

1 investor

SwimSmart builds internet-connected LED beach warning light systems that replace traditional cloth flag warning systems, letting beach managers remotely change hazard indicators and automatically update conditions using National Weather Service data. It serves beach management stakeholders such as lifeguards, beach managers, health departments, and first responders, with a focus on water safety in Great Lakes communities in the United States.

1 investor

SwingU is a golf GPS and performance-tracking app that provides course distances, AI-powered caddie yardages, shot tracking, club recommendations, scorekeeping, and strokes-gained analytics for golfers. It also offers a coaching platform for instructors and a golf newsletter and news website.

1 investor

Swish is an AI-powered basketball training and gaming system that uses a lidar sensor mounted above the hoop to measure shot accuracy, arc, grouping, and body posture, delivering personalized feedback and analytics. It also enables real-world online competitions, challenges, and tournaments for basketball players, letting them play games like HORSE and compete with others globally.

1 investor

Swiss Ocean Tech develops the AnchorGuardian, a smart anchoring safety system using hydroacoustics and inertial navigation to monitor a vessel's anchor and prevent dragging. The company targets boats and superyachts of all sizes in the maritime safety market.

1 investor

Tactacam builds trail cameras and related hunting gear, including cellular trail cameras with companion app features and accessories like solar panels and lithium battery packs. It sells to hunters and outdoor users, offering data plans with no carrier contract and a marketplace for verified pre-owned cameras.

1 investor

Takomo is a golf brand that designs and sells golf equipment — including iron sets, wedges, woods, driving irons, drivers, and apparel — directly to consumers at prices below traditional country-club gear. It positions itself as an accessible, direct-to-consumer alternative in the golf market.

1 investor

Tallysight operates a neutral distribution network connecting sports creators and media partners with licensed prediction platforms and sportsbooks such as DraftKings, FanDuel, Kalshi, and Polymarket. It serves media companies, prediction exchanges, and creator communities in the sports betting and prediction market industry.

1 investor

TechnoBlood eSports is a Japanese company that runs esports events and tournaments, distributes game content to PC/internet cafés, and provides game security and edutainment services. Founded in 2021 as a spinoff of TechnoBlood's esports and content businesses, it co-hosts the international "World eSports League" and works with its Korean subsidiary to develop the Japanese esports market.

1 investor