Sports Tech Startups

Good Day Optics designs and sells sunglasses and goggles with an emphasis on durability, UV protection, and a community-oriented brand story rooted in positivity and resilience. The company markets eyewear to outdoor enthusiasts and adventure seekers who value quality and meaningful brand connection.

1 investor

Good Good Golf is a direct-to-consumer golf apparel and accessories brand selling polos, hats, t-shirts, quarter-zips, sweatshirts, women's apparel, and on-course gear. It also hosts live golf events and televised competitions, including PGA events.

1 investor

GoodLife Fitness operates a chain of fitness clubs across Canada. The company provides gym and fitness facilities to consumers.

1 investor

GoodMetal is a training and recovery app that lets users follow guided strength, mobility, and injury-prevention programs, log workouts, track pain and progress, record form videos with AI feedback, and add one-on-one support from physical therapists or sports medicine physicians. It serves athletes and active people managing training, injury prevention, and rehabilitation.

1 investor

GoodPeople is an online store selling boardsports-related apparel and accessories such as aprons, backpacks, bags, water bottles, caps, mugs, phone cases, t-shirts, and swimwear, alongside a blog covering surfing, skateboarding, and freeride ski/snowboard competitions. It combines an ecommerce catalog with editorial content aimed at the boardriding community.

1 investor

GoRally operates social pickleball centres across India, offering court access, expert coaching, events and tournaments, and equipment. It aims to help more Indians play sport regularly by building a pickleball community.

1 investor

GO Sleeves makes compression sleeves with built-in silicone kinesiology taping strips that lift the skin to improve circulation, support joints, and aid recovery for athletes and active people. The products are marketed as a reusable alternative to single-use kinesiology tape for pain relief, injury prevention, and performance.

1 investor

An agency that turns athletes and sports properties into brands and connects Fortune 500, CPG, and tech brands to sports culture, offering brand identity work, partnership deals, and cinematic content production. It also provides consulting and embedded studio services for ventures aligned with the athlete economy.

1 investor

Grandstand is an AI-powered platform that manages social media, content creation, and brand building for athletes. It automates career tracking, social media posting, and analytics so athletes can focus on competition.

1 investor

Grintafy is a mobile app for football players that lets users find and create games, connect with nearby players through in-app messaging, and pay game fees online or via in-app G coins. It also serves as a talent discovery platform where amateur and professional players can build football CVs, with a stated focus on the Middle East.

1 investor

GripFusion develops tactile measurement technology embedded in baseballs paired with analytics software to measure pitcher grip force, spatial distribution, and timing. The solution serves professional and amateur pitchers and baseball teams to optimize performance and prevent injury.

1 investor

Groups360 operates GroupSync, an online booking platform for reserving hotel room blocks and event space for group travel, meetings, weddings, sports, and social events. It lets organizers search, compare, and book across hotels in 32,000 cities and 225 countries directly with the property.

1 investor

GROWL builds a connected home fitness product that uses an AI coach to guide users through combat sports training such as boxing, aiming to replace an expensive in-person personal trainer. The device is intended for at-home consumer use.

1 investor

GRPZ designs and sells grip socks engineered with internal and external grip technology for athletes across sports including football, fitness, and gym training. The company targets elite athletes, fitness enthusiasts, and sports academies seeking footwear stability and performance enhancement.

1 investor

Laser247 is a betting exchange platform built for Indian players, focusing on cricket and live sports markets with peer-to-peer odds. The platform enables users to set odds among themselves rather than betting against a house operator, with payments processed through local Indian methods like UPI, PhonePe, and Paytm.

1 investor

GymBeam is an online store selling sports nutrition supplements, vitamins, protein products, and fitness nutrition, carrying both its own brands and third-party labels. It offers a large product assortment to fitness and health-focused consumers.

1 investor

Gymble is a management platform for gyms, studios, and sports professionals that automates operations, handles member engagement, and supports business growth. It combines business tools with member-facing features, including multi-currency and multi-language support, and offers tiered plans for event organizers, trainers, and facilities.

1 investor

Gymerz is a community marketplace for fitness and health enthusiasts in Saudi Arabia that connects sports and wellness service providers with users through gamified experiences and rewards. The platform combines community features, product marketplace, challenges, and branded partnerships to support fitness journeys.

1 investor

Wellpass (formerly Gymlib) offers a single employer-cofinanced subscription giving employees access to thousands of gyms, studios, and sports activities across France. It sells the benefit to companies as an employee wellbeing perk and lets fitness clubs join its network to gain visibility and customers.

1 investor

GymPact (Pact) was a mobile app that used financial stakes and loss aversion to motivate healthy habits: users committed to a number of weekly gym visits or other goals, set a fine for missing them, and earned payouts funded by those who skipped. Check-ins were verified via GPS, motion sensors, RunKeeper, or photos, and it served consumers looking to build fitness and diet habits.

1 investor

GYMVMT operates a chain of fitness clubs with 13 locations across Alberta, Canada, offering gym memberships and workouts. It provides a mobile app for members with features such as body composition (Evolt) scans tied to premium membership tiers.

1 investor

HADO is an augmented reality (AR) activity in which players throw energy balls with their own hand movements, playable by children and adults with simple rules. It operates HADO ARENA venues in Japan and abroad for leisure, corporate team-building, schools, and competitive tournaments.

1 investor

Halevi Partner offers firearm training courses, including an ongoing group pistol course covering safe handling, aiming technique, posture, trigger control, and competition preparation for pistol and revolver shooters. Courses are led by instructors with military and competitive range officer experience.

1 investor

Halo provides a hotel booking platform designed specifically for sports events and athletes, connecting travelers with accommodations near races and sporting events. The platform partners with sports brands and event organizers to simplify booking while building community connections.

1 investor