Sports Tech Startups

Pitform is event management software for car show organizers, covering ticketing, check-in, vehicle profiles, voting, awards control, order adjustments, and data exports around the vehicle. It was developed from running Idaho Air, an air-cooled Porsche event in the US Northwest.

1 investor

Pixellot provides automated video production systems that capture broadcast-quality footage of youth sports, letting teams record, edit, and share highlights. Its solutions target grassroots youth sports teams and their fans and families.

1 investor

PG-MC provides ticketing software for event organizers across markets such as sports, clubs, festivals, international fairs, and entertainment, offering tailor-made solutions co-built with organizers. It positions itself as a motorsport ticketing provider for events including Formula 1, MotoGP, and WorldSBK, and operates brands including Gootickets, GPexperiences, and Monte Carlo Travel.

1 investor

PLAYBRAIN is a Japanese esports and gaming company founded in 2016 that produces esports content and operates competitive gaming leagues such as the League of Legends Japan League and Rainbow Six Siege Japan League. It also builds gaming and esports products including tournament data services, fan portals, and merchandise sales, working with clients like Activision Blizzard, Supercell, and Riot Games.

1 investor

Play by Play Camps runs sports broadcasting camps and programs teaching skills like sports talk radio, podcasting, play-by-play, anchoring and sideline reporting to youth ages 10-18. It offers one-week day and overnight summer camps in 13 U.S. cities, an advanced workshop, virtual programs, and parent-child weekends.

1 investor

Playeasy is a platform connecting event organizers, sports destinations, and travelers within the sports tourism industry in North America. The platform provides venue selection, registration, ticketing, and economic impact reporting tools for tournaments, competitions, and sports events across a network of 300+ destinations and 15,000+ facilities.

1 investor

Played provides a discovery and booking platform for sports and activity programs, serving local and national program organizers. The platform centralizes activity listing, participant registration, payment processing, and administrative management.

1 investor

PlayerData provides GPS tracking and performance analytics technology for sports teams and athletes. The system uses wearable sensors and connected equipment to monitor athletic performance, load management, and injury prevention, serving coaches and sports organizations.

1 investor

Playmaker operates a community platform for fantasy sports enthusiasts, offering a centralized social hub where players can build their identity, connect with peers, and enhance their engagement while watching live sports.

1 investor

PlayMaker is a software platform that centralizes the sponsorship lifecycle, from outreach to proof of performance, for sports teams and event organizations. It uses AI to extract deliverables and obligations from sponsorship contracts, build deal proposals from live inventory, and answer questions about agreements, with integrations to tools like Salesforce, Quickbooks, Asana, Wrike, and Digideck.

1 investor

Playmaker is a sports sponsorship consultancy that helps brands develop and execute sponsorship strategies, from global branding to product integration. It works with clients across industries including gaming, online trading, fintech, FMCG and game development, negotiating contracts with rights holders.

1 investor

PlayMoreGolf operates a points-based flexible golf membership network across the UK, allowing golfers to pre-purchase points redeemable for rounds at over 200 affiliated courses rather than committing to traditional full memberships. The platform serves recreational golfers seeking flexible access to multiple venues without fixed membership fees.

1 investor

PlayReplay is an all-in-one automated tennis court system that uses a four-camera setup and courtside screen to provide real-time ball and player tracking, electronic line calling, zone-based drills, and performance statistics via a mobile app. It serves players, coaches, academies, and tournament organizers, and works on both indoor and outdoor courts.

1 investor

PlaySight builds SmartCourt AI camera technology that turns sports courts, gyms and rinks into connected venues for live streaming, automated broadcast production, instant replay, AI-generated highlights and match analysis. Its platform serves athletes, coaches, teams and leagues across padel, pickleball, tennis and professional and collegiate sports.

1 investor

PlayUp operates online sports betting and horse racing (racebook) apps in the United States, offering wagering to bettors in states including New Jersey and Colorado. Its racebook product is available across 27 states.

1 investor

Points North Sports & Regenerative PT is a private outpatient physical therapy clinic treating orthopedic and sports medicine injuries as well as chronic and degenerative joint and tissue conditions in adults and children. Based in Stowe, Vermont, it offers hands-on treatment, Class 4 laser therapy, exercise programs, and weightlifting classes.

1 investor

Pop Up Padel operates a padel facility with three panoramic outdoor courts and a pop-up clubhouse serving drinks, located at Trevear Farm in St Issey, Cornwall. It offers court bookings, matches, social sessions, taster sessions, and coaching clinics, open to both holiday complex residents and the general public.

1 investor

Portl is an Indian fitness technology company that makes AI-powered smart mirror devices for strength training and personalized workouts at home. Its products assess users and customize fitness routines for home gym setups.

1 investor

Poseidon Strength manufactures the ForceTrain Tower, an isokinetic strength and rehabilitation machine that fits in a small footprint and captures performance metrics such as max force, force curves, and rate of force development in pounds. It targets strength and rehab professionals and athletic programs, positioned in the sports performance and physical rehabilitation technology category.

1 investor

Preciser uses AI and computer vision to analyze sports game footage—currently basketball and baseball—and automatically generate stats, highlights, shot charts, and player and team insights without manual tagging. It serves coaches, analysts, and organizations across schools, leagues, and professional teams, delivering results in about two hours.

1 investor

Predictive Wear develops wearable hydration-monitoring technology that integrates sensors into textiles and uses a deep learning algorithm, HydraNet, to estimate hydration status in real time from the body's electrical resistance. The product targets athletes who need to track and maintain hydration during competition.

1 investor

PredictX operates regulated prediction markets covering sports, culture, weather, and global events, offered for licensed casino operators. The product is aimed at licensed Canadian casinos.

1 investor

Prematch is a mobile app for amateur football players that provides match news, fixtures, and results from local county to regional league levels, along with performance statistics. It calculates an individual market value for players based on their performance data, similar to professional football.

1 investor

Pride Cup works with sporting organisations to promote inclusion and acceptance of LGBTIQ+ people in sport, running events ("Pride Cups") and initiatives to make sport safer and more welcoming. It is a community-focused non-profit operating in Australia.

1 investor