Sports Tech Startups

Ochy offers AI-powered running gait and biomechanics analysis using a proprietary computer-vision pose estimation algorithm that works with any camera, delivering lab-quality metrics and research-backed corrective exercise recommendations in under 60 seconds. It serves runners, coaches, medical professionals, athletic federations, and retail partners such as running shoe stores.

1 investor

Octane Fitness designs and manufactures cardio fitness equipment, including treadmills and standing and recumbent elliptical machines, for both residential and commercial markets. Its products are built to meet commercial-grade quality standards for home use.

1 investor

Octiv provides all-in-one gym management software for fitness businesses, with tools for marketing, membership management, a branded member app, workout building, scheduling, billing and analytics. It serves gyms and fitness communities and includes a partnership with Discovery Vitality for South African fitness businesses.

1 investor

Odds88 provides modular, customizable products and services for the sports betting market, intended to be integrated by businesses operating in that industry.

1 investor

OddsView provides a platform for bettors to search across millions of real-time sports odds, identify favorable bets using tools like expected value and arbitrage detection, and view historical odds data in one interface.

1 investor

Odlo designs and sells performance sportswear, including base layers, mid layers, jackets, and accessories for running, hiking, cycling, training, and skiing. Its products target men, women, and children, with a focus on functional apparel, merino and recycled materials, and repair services.

1 investor

Oiselle is a boutique running apparel brand built by and for women who run, offering technical clothing such as shorts, bras, and other running staples. Founded in 2007, it sells directly to women runners across all paces and life phases.

1 investor

Milo makes a hands-free, voice communication device ("The Action Communicator") that creates its own mesh network for multi-way group voice chat without phones or Wi-Fi. It targets outdoor adventurers for activities such as biking, skiing, and surfing.

1 investor

OMORPHO makes weighted apparel and gear designed to add resistance during workouts, walks, and runs. The products are sold directly to consumers through the company's online store.

1 investor

ON Running designs and manufactures running shoes and athletic footwear informed by athlete feedback and Swiss engineering principles. The company combines performance-focused product development with sustainability initiatives for the sports industry.

1 investor

On Deck Sports supplies training equipment and netting for baseball and softball teams, including batting cages, pitching machines, pitching mounds, and training aids. It also designs and supplies indoor sports facilities such as baseball training centers and indoor softball fields for backyards, fields, and complexes.

1 investor

ONI is a web-based personal trainer software for building and sharing exercise programs, paired with a mobile client app for following workouts and tracking results. It serves fitness professionals and personal trainers, primarily in New Zealand.

1 investor

OnlySky is a unified software platform for ski areas and ski schools that handles ticketing and passes, ski and ride school scheduling, rentals and inventory, waivers, guest services, ecommerce, reporting, and payments. It aims to coordinate sales and operations across mountain resort departments.

1 investor

Onrise operates a national network providing athlete-specific mental health care, including peer support from retired professional athletes, licensed therapists, psychiatrists, sports dietitians, and 24/7 crisis coverage. It serves athletic organizations such as pro sports teams, athletic departments, elite youth programs, and college counseling centers, functioning as supplemental or standalone care embedded in existing athletic workflows.

1 investor

Ophena designs and sells equestrian safety stirrups and functional riding wear for horse riders. Its products include magnetic and non-magnetic safety stirrups paired with magnetic insoles, along with apparel made from stretch and recycled fabrics.

1 investor

Orangetheory operates a chain of fitness studios offering group workouts combining full-body strength training and cardio, using OTconnect technology to adapt each session to a member's fitness level. It serves individual fitness consumers through 1,500 individually owned and operated studios worldwide.

1 investor

Orangogo is an online platform for discovering and comparing sports courses, lessons, summer camps, and events across Italy, connecting people with sports clubs and facilities. It lists activities across hundreds of sports disciplines and provides guides on choosing a sport along with sports psychology content.

1 investor

ORB Sport makes a custom-fit smart mouthguard that protects the wearer while tracking 20+ metrics such as heart rate, movement, and impacts, paired with a companion app for training and recovery insights. It targets contact and combat sport athletes.

1 investor

Ordr is a payment platform for live events, stadiums, and venues that processes transactions across tickets, food, merchandise, and donations while capturing fan payment data to deliver AI-powered insights, fraud protection, and reporting. It integrates with existing POS systems, payment processors, and ticketing platforms to serve sports teams and live event venues.

1 investor

Orreco combines AI with sports science to turn athlete data — including blood biomarkers, menstrual cycle tracking, and injury prediction — into actionable recovery and performance recommendations for elite athletes, pro teams, coaches, and doctors. Its products include Orreco.AI, FitrWoman, FitrCoach, and biomarker analytics platforms used across leagues such as the NBA, NFL, MLB, NHL, EPL, F1, and PGA Tour.

1 investor

OTTO SPORT AI is a platform that uses AI-driven tools to automate administrative tasks and management functions for youth sports clubs and organizations. It serves club leaders, coaches, families, and athletes by removing operational friction through features like schedule management, roster updates, and team coordination.

1 investor

Outcoach is class management software for coaching businesses such as music schools, dance studios, swim schools, tennis clubs and tutoring centres, combining scheduling, bookings, payments, messaging and student progress tracking in one platform. It includes an AI assistant, parent dashboards and a public booking page, and is priced per student per month.

1 investor

Outdoor Sportswire is a news and press-release wire service covering the outdoor sports and recreation industry, distributing announcements about brands, products, executives, and events. It serves outdoor industry professionals with coverage of segments such as hunting, fishing, footwear, cycling, and RV.

1 investor

Outfield Strategies is a boutique M&A and strategic consulting firm focused on the sports and entertainment markets in Brazil, offering strategic planning, business plans, financial modeling, valuation, and deal implementation. It also advises football clubs on structuring and viability studies for SAF conversions, investor roadshows, and post-deal transition.

1 investor