Flance

Flance operates under the Bardge brand as a fitness and wellness network in Africa. Its consumer product is a single membership pass, delivered through iOS and Android apps, that admits members to gyms, studios, spas, swimming pools, sports and recreation centres rather than tying them to one facility. Activities spanned by the network include football, running, yoga, boxing, HIIT, tennis, spinning, cardio, biking, swimming, aerobics, spa treatments, dance, pilates and meditation. Members can browse nearby venues, book and check in from the app, and use the same pass in different cities.

On the supply side, Bardge provides partner gyms, studios and spas with a platform for bookings, check-ins and day-to-day operations, positioned as both a client-acquisition channel and a management tool. A third line serves businesses: employers, insurers and health maintenance organisations can purchase or sponsor wellness passes for employees or customers, manage purchases through a business portal, or integrate tailored passes into their own products via an API. Published partner accounts reference i-Fitness, Oríkì Group, Bodyline Gym, NEM Health, Bastion HMO and Hygeia HMO, with use cases centred on reaching corporate and HMO demand, reducing front-desk friction and avoiding direct contracting with individual gyms and spas.

Earlier public material described Flance as a benefits platform for gig economy workers — freelancers, digital nomads, contract workers, software developers and drivers — intended to give them access to healthcare, loans, savings and wealth management.

Business model

Bardge sells fitness and wellness membership passes to individual consumers while also distributing passes through businesses: employers and health insurers/HMOs can sponsor access as part of wellness benefits packages, purchasing through a business portal or embedding passes via API. Fitness and wellness venues join the network as partners, gaining exposure to member and corporate demand and using the platform for bookings, check-ins and operations.

Revenue derives from fitness and wellness pass sales, both purchased directly by members and sponsored or resold by employers, insurers and HMOs through the business portal or API.

Traction

The company reports more than 500 fitness and wellness locations, over 500 partners across Africa, more than 24,000 members, and coverage of 35+ African cities including Lagos, Abuja, Ibadan, Kaduna, Kano and Port Harcourt. Published partner accounts cite increased corporate-channel booking volumes at Oríkì Group and use of the platform by i-Fitness, Bodyline Gym, NEM Health, Bastion HMO and Hygeia HMO.

Latest developments

Company blog posts published in 2026 document partner and insurer case studies, including NEM Health and Hygeia HMO using the network to deliver wellness benefits within corporate health plans, and Bastion HMO citing gym and spa network access as a factor in winning a corporate tech client.