Sports Tech Startups

Shredspots offers a mobile app with a community-driven, continuously updated map that helps street sports athletes find spots to skate and perform tricks, searchable by obstacle, difficulty, and risk level. The app is maintained by its user community and plans to add an augmented reality gallery tied to real-world locations.

2 investors

SKIDAY operates live camera services and provides marketing support to companies and local governments, primarily focused on ski resort and winter sports destinations.

2 investors

SkillShark provides a mobile app for coaches to digitize athlete evaluations, replacing paper-based scoring with customizable templates, real-time mobile data entry, and auto-generated player reports. It serves youth sports coaches and organizations in North America.

2 investors

Smarkets operates a predictions and betting exchange platform where users trade contracts on the outcomes of sports events, competitions, and futures markets such as MLB, Premier League, and tennis. The platform covers live and upcoming events across sports including baseball, football, tennis, and basketball.

2 investors

Smarter Diagnostics provides AI-powered analysis of multimodal health and sports data—including biomechanics, imaging, genetics, and wearable metrics—to enable data-driven decision-making for injury prevention, performance enhancement, and personalized athlete development. The platform serves sports teams, health organizations, and performance professionals seeking evidence-based insights.

2 investors

SMT develops real-time scoring, tracking, graphics insertion, and data management systems for live sports broadcasting and venue operations across multiple leagues and sports. The company serves broadcasters, sports leagues, venues, and coaches with technology for on-air graphics, player/object tracking, statistical analysis, and fan engagement.

2 investors

Snap Fitness operates a chain of locally owned fitness gyms across the U.S. offering 24/7 access, month-to-month memberships, personal training, and equipment. It targets everyday consumers of all fitness levels with a focus on physical and mental wellbeing.

2 investors

Snapscreen builds turnkey products that connect smartphones to live TV for sports media and sports betting operators, including ClipShare for making broadcasts socially shareable and monetizable and SnapOdds for converting viewers into bettors via image recognition. Its tools target broadcasters, rights owners, sports media, and sportsbook operators to increase fan engagement during live games.

2 investors

SOAR builds a volumetric video capture and streaming platform that turns around 20 live camera feeds into interactive real-time 3D scenes, letting broadcast operators choose any virtual camera angle, zoom, or moment. Aimed at sports broadcasting (with boxing-specific features like punch detection, speed/power tracking, and scoring), it integrates with existing broadcast infrastructure via NDI, SDI, and RTMP.

2 investors

SoBet is a competitive social betting platform where users follow expert sports bettors ("cappers"), make picks, and compete on a weekly-resetting leaderboard for cash prizes via a subscription model. It serves sports betting fans and bettors, positioning itself as a community for sharing and tracking picks.

2 investors

SoulCycle operates indoor cycling studios where riders attend guided fitness classes set to curated music in candlelit environments. The company runs over 62 locations across the United States, Canada, and the United Kingdom.

2 investors

SPLYZA develops video-analysis technology that visualizes body movement, offering products for sports, education, healthcare/rehabilitation, and manufacturing. Its software products help athletes, students, and workers analyze and improve physical performance. The company is based in Hamamatsu, Japan.

2 investors

Sportable develops a FIFA-certified connected soccer ball that captures real-time performance data to provide coaches, players, and analysts with actionable insights on technical skill, athlete workload, and match metrics. The platform enables performance tracking and benchmarking across player development pathways from youth through professional levels.

2 investors

SportAD builds player-performance games based on sports data and proprietary modeling, using head-to-head athlete matchups and parlay/accumulator formats across sports like NFL, soccer, NBA, MLB, cricket, and eSports. It offers these daily fantasy and social gaming products to sportsbook and gaming operators, with partnerships across two continents.

2 investors

OneTeam is a sports equipment brand offering gear for team and recreational sports, including football goals, balls and boots, basketball hoops and backboards, table tennis tables, training rebounders and thermoactive base-layer clothing. Its products target children, youth and recreational adult players in homes, schools, sports academies and clubs.

2 investors

Sportihome is a marketplace that connects travelers with over 70,000 vacation rental properties across 20+ sports categories, enabling instant booking for sports-focused holidays. The platform serves sports enthusiasts of all levels seeking accommodations tailored to their specific sporting interests.

2 investors

SPORTS BULL is a Japanese company that operates the internet sports media platform "SPORTS BULL," which delivers content across professional, amateur, local, and minor sports. It focuses on enhancing the experience of watching, playing, and supporting sports in Japan.

2 investors

SportsEngine provides software solutions to help youth sports organizations, teams, and leagues manage operations and engage athletes and families. The platform serves sports-driven organizations across North America.

2 investors

StepOut provides AI-powered football analysis and scouting technology for coaches and football academies to identify talent and gain tactical insights. The platform delivers match analytics, player performance metrics, and opposition analysis without requiring a dedicated analytics department.

2 investors

Stix designs and sells golf clubs with a minimal, all-black aesthetic aimed at recreational golfers who want premium-feeling gear at a mid-range price. The company positions its clubs to fill the gap between entry-level starter sets and expensive high-tech equipment.

2 investors

STORES provides a unified platform combining booking, cashless payments, POS register, and online shop functionality for fitness businesses such as personal gyms, rental gyms, yoga studios, and sports classes in Japan.

2 investors

Strive develops smart apparel and a hardware-software ecosystem that captures muscle and motion data to deliver performance insights for elite athletes, teams, and the U.S. Military. The platform helps users optimize training, reduce injury risk, and compete at peak physical performance.

2 investors

SUPERMONKEY operates a chain of self-service and group-class fitness studios, starting with a container-based gym in Shenzhen and offering pay-as-you-go group classes led by trained instructors. It serves fitness enthusiasts in downtown areas of first-tier Chinese cities including Beijing, Shanghai, Shenzhen, Guangzhou and Nanjing, positioning itself as a lifestyle fitness brand.

2 investors

TAC develops modular software and hardware for spas, wellness centers, thermal baths, fitness clubs, and leisure facilities, covering appointment and resource management, payments, access control, backups, and business intelligence. Its products include an AI-powered booking assistant, integrated payment processing, self-service kiosks, and analytics tools for these hospitality and leisure operators.

2 investors