E-commerce Startups

GOJA builds and scales digital-first consumer packaged goods brands, operating as one of the largest Amazon sellers and as an investment and operating platform for such brands. It uses proprietary AI-driven systems and marketplace data to optimize inventory, pricing, marketing, and supply chain across its portfolio.

1 investor

Goldbergh is a luxury sportswear brand that designs high-performance clothing combining fashion and sport functionality for women across skiing, swimming, fitness, and racquet sports. Founded in Amsterdam, the company serves affluent female consumers seeking premium activewear with bold, tailored aesthetics.

1 investor

GoLemon is an online grocery and household essentials marketplace that sources and delivers products at discounted prices with recurring subscription options. It serves residential customers and businesses seeking lower-cost sourced goods with eco-friendly packaging.

1 investor

Golfballs.com operates a subscription service for golf equipment, allowing customers to receive golf balls and accessories on recurring schedules with free customization options.

1 investor

GolferX provides AI-powered club fitting recommendations for golf retailers through in-store kiosks and e-commerce integration. The platform analyzes customer preferences and swing patterns against live inventory to deliver personalized product recommendations across retail and online channels.

1 investor

Gomag is a Romanian eCommerce platform for building, managing, and scaling online stores without technical or programming skills, offering templates, payments, shipping, invoicing, integrations (including eMAG marketplace), automations, and AI tools. It serves merchants from beginners to enterprise across Romania and Southeastern Europe.

1 investor

Gonini is a global ecommerce fulfilment company that stores, picks, packs, and delivers inventory across the UK, Europe, the US, and additional markets. It provides growing ecommerce brands with fulfilment infrastructure and logistics technology previously accessible only to companies with large budgets.

1 investor

Good Company is a third-party logistics (3PL) provider that offers fulfillment services for ecommerce brands, emphasizing transparency, direct founder access, and selective client partnerships over volume.

1 investor

Good American is an apparel brand offering denim and seasonal clothing essentials, including heritage-inspired classic styles. It sells directly to consumers online with international shipping options.

1 investor

Good Good Golf is a direct-to-consumer golf apparel and accessories brand selling polos, hats, t-shirts, quarter-zips, sweatshirts, women's apparel, and on-course gear. It also hosts live golf events and televised competitions, including PGA events.

1 investor

Goodweird sells cosmetic products and beauty bundles designed for quick application, marketed toward consumers seeking minimal-effort skincare and makeup solutions.

1 investor

Good Counsel offers a consumer service that combines cultural inspiration, AI, and wardrobe management to help members discover, shop, and manage their personal style. The product is aimed at individuals seeking personal styling and fashion recommendations.

1 investor

GoodDay Software builds an ERP platform for commerce and retail brands, aimed at helping merchants operate more efficiently and profitably. The company is founded by former brand operators from companies such as Chubbies, Loop, and Shopify.

1 investor

Goodee is an online marketplace offering thoughtfully designed home and lifestyle goods sourced from a global community of makers, with products vetted through an in-house sustainability framework for quality, craftsmanship, and impact. It serves consumers seeking sustainable, intentionally made home products.

1 investor

Goodfair is an online store offering affordable, sustainable and eco-friendly everyday products, including bundle deals, aimed at consumers looking for practical alternatives to disposable items. Most items are priced under $30.

1 investor

Goodgudi is an online store selling creative DIY kits and lifestyle products including glass bottles, tumblers, mugs, keychains, bag charms, plushies, socks, and hand towels. Its product range features themed collections such as pixel characters, 90's shows, and Van Gogh designs.

1 investor

Good Melts sells flame-free home fragrance products, including handcrafted ceramic "Aura" electric wax warmers with auto-off timers and soy-based scented wax melts. The products are marketed to consumers seeking a soot- and toxin-free alternative to candles, with warmers handcrafted by ceramic artisans in India.

1 investor

GoodPeople is an online store selling boardsports-related apparel and accessories such as aprons, backpacks, bags, water bottles, caps, mugs, phone cases, t-shirts, and swimwear, alongside a blog covering surfing, skateboarding, and freeride ski/snowboard competitions. It combines an ecommerce catalog with editorial content aimed at the boardriding community.

1 investor

Goodszilla provides charitable-giving tools that let brands add giveback campaigns to online checkout and in-store transactions, connecting shoppers with causes. It offers a Shopify plugin and POS integrations, along with fundraising support for charities, positioning itself as a philanthropic fintech for commerce.

1 investor

Phia is a Chrome browser extension that compares fashion prices in real time across retail and secondhand marketplaces, helping online shoppers find cheaper alternatives while browsing. It uses AI to analyze pricing trends and resale value across 40,000+ retail and resale partners and connects users to 150+ secondhand platforms.

1 investor

Gorgias offers a voice/phone support product that centralizes calls, emails, and SMS into one helpdesk, with features like interactive voice response, call routing, and transfers. It is aimed at ecommerce merchants managing customer service.

1 investor

Go Swag is a B2B merchandise and promotional products platform that curates and sells branded items to enterprises and mid-market companies. The company vets suppliers and products to offer high-quality merchandise solutions for corporate gifting and employee engagement.

1 investor

GoTrendier is a peer-to-peer marketplace where users in Colombia buy and sell new and pre-owned clothing, bags, jewelry, shoes, and accessories. The platform allows individuals to list items, negotiate prices, and build a community around fashion resale.

1 investor

G Pen makes portable vaporizer devices for ground material, including the Dash+ handheld vaporizer. The company sells consumer vaporizer hardware directly through its website.

1 investor